Amanda Freeman Email & Phone Number

Bankside, London, Gb

Bankside, London, Gb

Account: Diageo

Chicago, Illinois, Us

Courses: Media Planning

Chicago, Il, Us

Associate Director - Best Buy Retail Media Network and Programmatic -retargeting -e-commerce

Chicago, Il, Us

• Established Social Digital Video and Custom Content activation best practices managing several innovative custom influencer programs with major networks and social platforms•Worked with client investment teams to translate high-level marketing goals and media objectives into actionable campaigns working through the right platform and post to deliver on KPIs• Planned and executed 150+ paid social media campaigns per year across Facebook, Instagram, Pinterest, Twitter, Snapchat, Reddit & NextDoor• Developed POV’s on new technologies, trends and opportunities in the paid social marketplace. Advocated the value of paid social and help educate clients, partners and internal teams on the latest developments and capabilities in an everchanging channel

Chicago, Il, Us

• Transitioned Kellogg from a siloed Programmatic activation team to an integrated data strategy, audience planning and programmatic activation team across Programmatic and Social • Streamlined audience planning and developed a data strategy that allowed for seamless activation that delivered KPIs and increased ROAS across the portfolio• Oversaw the Kellogg Hands-to-Keys Investment team providing direction across the portfolio for improving campaign performance through bid strategy optimizations, inventory analysis and implementing new features and strategies to help achieve KPIs and increase ROAS• Developed POV’s, testing roadmaps and best practices to creative effective benchmarks for Programmatic Audio, CTV, Video, DMP and onboard analysis, Brand Safety planning, Frequency, Native, Dynamic Creative, Mobile App Measurement, VVF, ads/apps.txt, SPO analysis, and Audience/Data Strategy

Chicago, Il, Us

• Managed the transition from direct buys to hands-to-keys programmatic for my brands in the DV360 and Verizon DSPs (formally AOL & BrightRoll). Analyzed trends and developed bid strategies, managed creative assets (display, native, video) and made daily budget allocation decisions • Led Froot Loops, Pop-tarts, Kashi and Promotional digital investment tactical planning, partner negotiations executions and reporting (inclusive of programmatic, direct, social, audio, video)• Developed several POV’s in the Kids market from PMPs, partner selection and custom programs• Manage day-to-day campaign management in Prisma from curating IOs to billing reconciliation

Chicago, Il, Us

• Manage 15+ financial, competitive and specialized client reports for a large consumer electronic retail client• Analyze and report insights on client’s competitive landscape, collaborated with system program developers to automate competitive reports resulting in increasing report accuracy and efficiency by 75%.

New York, Us

• 10 week intensive internship assisting with the planning, negotiating, buying, tracking, analyzing, and executing national digital campaigns across platforms for integrated custom, social, programmatic, radio and video campaigns for two global investment accounts connecting data driven marketing for over 20 brands with consumers.• Analyzed campaigns from third party tracking systems, revised IO’s, analyzed monthly social reporting, develop and manage relationships with vendors. Optimized media buys and delivered impressions based on clients main KPI’s.

Chicago, Il, Us

• Created and executed a digital media strategy for the #GivingTuesday campaign that was developed to increase awareness, donations, and a curate a new donor target market. Increased social media engagement by 95%.• Wrote content for email blasts and newsletters and created social media calendars and guidelines.

Chicago, Il, Us

• Created and developed social media marketing strategies to increase online presence, website, leads and social media engagement for the DC, New York, Cincinnati, and Indianapolis markets. Content curator for the blog and all social media accounts to increase brand awareness and match talent with recruiters. • Blogger for the Artisan Talent website and learned SEO techniques by creating new blog content for the website that was relevant, generated links, and developed keyword searches to increase page rank.

Ashland, New Hampshire, Us

Chicago, Illinois, Us

• Created program and marketing materials, researched target markets and key marketing messages, drafted media pitches, created social media marketing plans, and used their CRM database to conduct target research.• Curated materials and information for editorials, promotions, and press releases.• Staffed large events for the Chicago business community and learned about the logistics of event on-site preparation and trouble-shooting.

Chicago, Illinois, Us

• Develop, inspire, and motivate writers who seek help building their writing for classes, professional use, applications, personal writing, and research development.

Chicago, Illinois, Us

• Selected to start a pizza restaurant as part of Loyola Limited’s fourth student run business, Loyola University Chicago’s undergraduate student run and managed business enterprises. Learned the aspects of customer service and communication, organization, and team building in a new business that is always changing and growing. Corporate Development Council • Plan, Organize and execute company social and professional events. Implemented a strategic plan for all employees to network and feel involved in the progress of the business.

• Provided administrative support in producing all forms of office communications

Us

• Learned how to plan, create, supervise, and direct daily events for children and adults at a summer resort that increased community involvement. • Advertised daily events using fliers and brochures,• Increased the amount of attendees by 100%.

Bachelor Of Arts (B.A.), Advertising And Public Relations; Marketing And Business Administration

High School/Secondary Diplomas And Certificates