Amanda Freeman

Amanda Freeman Email and Phone Number

Senior Director, Digital Investment | Adjunct Professor @ PHD
Amanda Freeman's Location
Greater Chicago Area, United States, United States
Amanda Freeman's Contact Details

Amanda Freeman work email

Amanda Freeman personal email

n/a
About Amanda Freeman

Amanda Freeman is a Senior Director, Digital Investment | Adjunct Professor at PHD. She possess expertise in leadership, social networking, customer service, social media marketing, microsoft office and 10 more skills. She is proficient in Italian. Colleagues describe her as "I had the pleasure of working with Amanda this past fall when she was an intern at Family Focus. Amanda singlehandedly strategized, research, developed and implemented our entire Giving Tuesday campaign. Using HootSuite and Constant Contact, she created online messages to support the campaign. We were so pleased by her professionalism, talent and dedication. She would be an asset to any organization lucky to have her."

Amanda Freeman's Current Company Details
PHD

Phd

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Senior Director, Digital Investment | Adjunct Professor
Amanda Freeman Work Experience Details
  • Phd
    Senior Director, Digital
    Phd Jun 2024 - Present
    Bankside, London, Gb
  • Phd
    Director, Digital
    Phd May 2022 - Jun 2024
    Bankside, London, Gb
    Account: Diageo
  • Loyola University Chicago
    Adjunct Professor
    Loyola University Chicago Aug 2022 - Present
    Chicago, Illinois, Us
    Courses: Media Planning
  • Starcom
    Associate Director, Programmatic Planning & Activation
    Starcom Feb 2021 - Jun 2022
    Chicago, Il, Us
    Associate Director - Best Buy Retail Media Network and Programmatic -retargeting -e-commerce
  • Starcom
    Media Supervisor, Paid Social & Content Planning & Activation
    Starcom Jul 2019 - Feb 2021
    Chicago, Il, Us
    • Established Social Digital Video and Custom Content activation best practices managing several innovative custom influencer programs with major networks and social platforms•Worked with client investment teams to translate high-level marketing goals and media objectives into actionable campaigns working through the right platform and post to deliver on KPIs• Planned and executed 150+ paid social media campaigns per year across Facebook, Instagram, Pinterest, Twitter, Snapchat, Reddit & NextDoor• Developed POV’s on new technologies, trends and opportunities in the paid social marketplace. Advocated the value of paid social and help educate clients, partners and internal teams on the latest developments and capabilities in an everchanging channel
  • Starcom
    Media Supervisor, Audience Strategy & Programmatic, Kellogg
    Starcom May 2018 - Jun 2019
    Chicago, Il, Us
    • Transitioned Kellogg from a siloed Programmatic activation team to an integrated data strategy, audience planning and programmatic activation team across Programmatic and Social • Streamlined audience planning and developed a data strategy that allowed for seamless activation that delivered KPIs and increased ROAS across the portfolio• Oversaw the Kellogg Hands-to-Keys Investment team providing direction across the portfolio for improving campaign performance through bid strategy optimizations, inventory analysis and implementing new features and strategies to help achieve KPIs and increase ROAS• Developed POV’s, testing roadmaps and best practices to creative effective benchmarks for Programmatic Audio, CTV, Video, DMP and onboard analysis, Brand Safety planning, Frequency, Native, Dynamic Creative, Mobile App Measurement, VVF, ads/apps.txt, SPO analysis, and Audience/Data Strategy
  • Starcom
    Senior Media Associate, Digital Investment, Kellogg
    Starcom Mar 2017 - Apr 2018
    Chicago, Il, Us
    • Managed the transition from direct buys to hands-to-keys programmatic for my brands in the DV360 and Verizon DSPs (formally AOL & BrightRoll). Analyzed trends and developed bid strategies, managed creative assets (display, native, video) and made daily budget allocation decisions • Led Froot Loops, Pop-tarts, Kashi and Promotional digital investment tactical planning, partner negotiations executions and reporting (inclusive of programmatic, direct, social, audio, video)• Developed several POV’s in the Kids market from PMPs, partner selection and custom programs• Manage day-to-day campaign management in Prisma from curating IOs to billing reconciliation
  • Starcom
    Media Associate, Client Operations
    Starcom May 2015 - Mar 2017
    Chicago, Il, Us
    • Manage 15+ financial, competitive and specialized client reports for a large consumer electronic retail client• Analyze and report insights on client’s competitive landscape, collaborated with system program developers to automate competitive reports resulting in increasing report accuracy and efficiency by 75%.
  • Mediavest | Spark
    Digital Investment Intern
    Mediavest | Spark Jan 2015 - Mar 2015
    New York, Us
    • 10 week intensive internship assisting with the planning, negotiating, buying, tracking, analyzing, and executing national digital campaigns across platforms for integrated custom, social, programmatic, radio and video campaigns for two global investment accounts connecting data driven marketing for over 20 brands with consumers.• Analyzed campaigns from third party tracking systems, revised IO’s, analyzed monthly social reporting, develop and manage relationships with vendors. Optimized media buys and delivered impressions based on clients main KPI’s.
  • Family Focus, Inc
    Marketing And Communications Intern
    Family Focus, Inc Sep 2014 - Dec 2014
    Chicago, Il, Us
    • Created and executed a digital media strategy for the #GivingTuesday campaign that was developed to increase awareness, donations, and a curate a new donor target market. Increased social media engagement by 95%.• Wrote content for email blasts and newsletters and created social media calendars and guidelines.
  • Artisan
    Marketing Intern
    Artisan Jan 2014 - Aug 2014
    Chicago, Il, Us
    • Created and developed social media marketing strategies to increase online presence, website, leads and social media engagement for the DC, New York, Cincinnati, and Indianapolis markets. Content curator for the blog and all social media accounts to increase brand awareness and match talent with recruiters. • Blogger for the Artisan Talent website and learned SEO techniques by creating new blog content for the website that was relevant, generated links, and developed keyword searches to increase page rank.
  • The Common Man Family
    Waitress
    The Common Man Family Apr 2009 - Aug 2014
    Ashland, New Hampshire, Us
  • The Executives' Club Of Chicago
    Programs And Development Intern
    The Executives' Club Of Chicago Jan 2013 - May 2013
    Chicago, Illinois, Us
    • Created program and marketing materials, researched target markets and key marketing messages, drafted media pitches, created social media marketing plans, and used their CRM database to conduct target research.• Curated materials and information for editorials, promotions, and press releases.• Staffed large events for the Chicago business community and learned about the logistics of event on-site preparation and trouble-shooting.
  • Loyola University Chicago Writer Center
    Writing Tutor
    Loyola University Chicago Writer Center Oct 2012 - May 2013
    Chicago, Illinois, Us
    • Develop, inspire, and motivate writers who seek help building their writing for classes, professional use, applications, personal writing, and research development.
  • Loyola Limited
    Felice'S Associate
    Loyola Limited Feb 2012 - May 2013
    Chicago, Illinois, Us
    • Selected to start a pizza restaurant as part of Loyola Limited’s fourth student run business, Loyola University Chicago’s undergraduate student run and managed business enterprises. Learned the aspects of customer service and communication, organization, and team building in a new business that is always changing and growing. Corporate Development Council • Plan, Organize and execute company social and professional events. Implemented a strategic plan for all employees to network and feel involved in the progress of the business.
  • Pain Solutions Treatment Centers
    Administrative Assistant
    Pain Solutions Treatment Centers May 2011 - Aug 2011
    • Provided administrative support in producing all forms of office communications
  • Evergreen Property Management, Inc.
    Activities Director
    Evergreen Property Management, Inc. Jun 2007 - Aug 2009
    Us
    • Learned how to plan, create, supervise, and direct daily events for children and adults at a summer resort that increased community involvement. • Advertised daily events using fliers and brochures,• Increased the amount of attendees by 100%.

Amanda Freeman Skills

Leadership Social Networking Customer Service Social Media Marketing Microsoft Office Marketing Digital Strategy Business Writing Seo Events Media Relations Email Newsletter Design Constant Contact Google Analytic Campaigns

Amanda Freeman Education Details

  • Loyola University Chicago
    Loyola University Chicago
    Advertising And Public Relations; Marketing And Business Administration
  • Nashua High School South
    Nashua High School South
    High School/Secondary Diplomas And Certificates

Frequently Asked Questions about Amanda Freeman

What company does Amanda Freeman work for?

Amanda Freeman works for Phd

What is Amanda Freeman's role at the current company?

Amanda Freeman's current role is Senior Director, Digital Investment | Adjunct Professor.

What is Amanda Freeman's email address?

Amanda Freeman's email address is am****@****mww.com

What schools did Amanda Freeman attend?

Amanda Freeman attended Loyola University Chicago, Nashua High School South.

What are some of Amanda Freeman's interests?

Amanda Freeman has interest in Social Services.

What skills is Amanda Freeman known for?

Amanda Freeman has skills like Leadership, Social Networking, Customer Service, Social Media Marketing, Microsoft Office, Marketing, Digital Strategy, Business, Writing, Seo, Events, Media Relations.

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