Create & execute strong digital strategic campaigns that include elements such as paid marketing campaigns that include tactics such as paid search, display & retargeted advertising, email marketing, social media advertising and lead generation. Oversee buys, analyze campaigns and constantly make recommendations and optimizations to maximize performance. Work directly with clients to provide education on best practices for different industries and verticals in order to ensure successful partnerships. Research, amass, and analyze competitive data, industry trends and successful tactics.

Create strategically-sound and detailed digital, mobile, content and print pricing proposals for agency/client RFPsManage a book of business between $5MM and $8MM annually, with significant increases to renewal spends YoY. Key clients include brands such as Huggies, Dyson, Crate & Barrel and Enfamil.Collaborate with Studio, Brand Development, Editorial, Social and Revenue Operations teams to increase paid content and revenue opportunities Optimize and track performance via Google Analytics, Keywee, Atlas, Doubleverify, DFA, MOAT, and DFP on a consistent basis Actively prioritize & manage timelines during planning and execution phases, ensuring KPIs are met/exceededMonitor & optimize campaigns based on performance by creating & presenting detailed performance reports

Venue Concierge by The Knot is an offline, high-touch, venue referral service that helps venues save time and resources by delivering further-qualified leads, booking site tours with interested couples, and helping to book more weddings with the right couples. As an Account Executive for Venue Concierge, I was responsible for:Leveraging research and lead lists to become an expert in local markets and wedding venues.Creating and growing partnerships with local wedding venues who will ultimately use Venue Concierge to book site tours and execute wedding events. Engaging in heavy prospecting to communicate with and educate key decision-makers on the benefits of The Knot Concierge Program.

Entrusted with transforming the local business landscape to influence how people make buying decisions. Managed upwards of 80 leads, both online and offline, per day in order to cultivate new leads, as well as develop and maintain existing ones. Drove the full sales cycle to attain new business: made introductory calls, assessed business goals through qualifying, worked with business owners in Yelps platform and advertising packages, and closed the deal.Consistently exceeded both quota and target each week with both pitching and revenue.

Responsible for writing weekly blog posts regarding podiatric care and products, as well as assisting physicians with writing articles published in regional and national publications. Conduct market research for potential products to be sold in-office. Pitched concept and strategies for media kits for various media outlets to be distributed prior to the launch of the head doctor's new product line. Research and write information packets, write "scripts" for nurses and doctors and design point of purchase displays for nine new products to be sold in-office.

Assisted in creating press releases and interactive social media posts. Created and assembled press kits and look books. Created relationships with potential clients and media contacts.