Elevated to creative leadership role in order to guide and oversee the strategy and development of integrated campaigns for leading non-profit organizations. Trusted to work closely with cross-functional agency leadership and to collaborate with fellow creative professionals to help raise millions of dollars for our clients every year. • Lead a talented team of art directors, designers, copywriters, copyeditors, studio artists and creative strategists to build compelling, actionable marketing campaigns that meet the brief and drive revenue.• Write and edit bold, persuasive and informative copy for a variety of platforms including paid media ads, email, website, social media, direct mail, TV scripts and more.• Partner closely with fellow creative team members to multi-task, meet tight deadlines and manage a high volume of projects that are ever-evolving in our fast-paced, agency environment. • Solve complex creative problems using audience insights and industry data that help inform the timing, tone, format and channel for our many integrated campaigns.• Build detailed strategies and arching narratives that are audience-first, highly-personalized and tailored to every client or campaign’s specific goals and needs.• Challenge, test and innovate on long-held creative, industry or marketing beliefs in order to earn new business, drive exciting growth and bring in fresh perspectives. • Collaborate with clients and teams from across the agency, including account management, production, analytics and more, to ensure the smooth and timely implementation of creative campaigns. • Conceptualize, craft, pitch and land creative concepts that build upon big ideas, influence brand identity, shape charitable giving culture and make our clients very happy.

Contract copywriting, editing, concepting and brand strategy for a variety of clients, with a focus on non-profits, travel and higher ed.

Acted as sole copywriter and content manager on the in-house marketing team for Cultural Care Au Pair, a product of EF Education First. Helped conceptualize, pitch and implement a full rebrand for our program, which resulted in higher recruitment, a stronger creative identity and more cohesive marketing communications.• Responsible for writing, editing and proofreading all print, digital, and web-based copy—including but not limited to paid social campaigns, support resources for in-country au pairs and host families, blog articles for every phase of the customer journey, informational websites, and more. • Led the charge on concepting, storyboarding, writing, and presenting several key projects—including but not limited to recruitment posters, cookbooks and other cultural exchange materials, support materials for other in-house teams at Cultural Care Au Pair, online quizzes, DRIFT platform language, email comms, and more. • Worked with UX Designers on UX-focused copy to help bring to life a new form of "au pair application" that felt more intuitive and user-friendly. • Owned the company voice and copy guidelines for Cultural Care Au Pair's major rebrand in 2019; worked with Brand Directors, Art Directors and Designers to create a new look, feel, and sound for the product. • Presented to large audiences (100+ people) on topics ranging from our team's latest marketing efforts, to creative endeavors, to career services advice for au pairs, to more.• Helped plan and run events, create video assets, and write internal comms to help with internal staff engagement and recruitment.• Had my work widely translated and distributed throughout our 26 different recruitment markets across the world.

• Wrote copy for digital and mail fundraising campaigns through emails, landing pages, banner ads, letters and newsletters • Collaborated with Art Directors, Production Artists and Account Teams to conceptualize and develop new campaigns• Accounts: Make-A-Wish, Feeding America, March of Dimes, Alzheimer’s Association, Leukemia & Lymphoma Society, Muscular Dystrophy Association, American Diabetes Association, CARE, American Lung Association, Multiple Sclerosis Society of Canada and National Children's Cancer Society

• Assisted in the management of direct marketing/fundraising campaigns for high-profile, non-profit clients• Ensured successful communication and timeliness with the client and internal teams from strategy development to execution• Responsible for all creative trafficking, proof approvals, and analytical reporting to manage campaign progress/performance

• Publicized visiting authors through the design and allocation of informative and appealing flyers, posters, and programs• Wrote and distributed press releases to on and off campus newspapers, radio stations, and online publications • Cultivated a strong social media presence for the Creative Writing Program to foster attendance at events and readings• Coordinated arrangements for lodging, meals, and transportation to facilitate an author’s visit to the university

• Produced two published articles per week on unique and exciting places and events happening in the Metro Boston area • Studied search-engine optimization and utilized tactics in write-ups to ensure website exposure and promotion• Teamed up with a full-time music blogger to create comprehensive articles in a specialized topic of interest

• Researched and created published articles in English on current events, travel, food & wine, and lifestyle for tourists in Italy• Edited submitted stories for clarity, grammar, and accuracy• Collaborated with fellow PR interns on advertising strategies and distribution methods to raise publication awareness

• Investigated and published online previews of upcoming theatrical events in the Florence area• Critiqued performance using knowledge of onstage technique and musicality and released online follow up review of event• Inspired and contributed to online discussion of events to promote the dramatic arts and recommend further performances