Write news releases, external presentations, talking points, messaging; fact sheets, Q&A, opinion editorials, videos with external audience focus Provide thought leadership support to senior leadership team Develop media relations strategy, seeking earned placements in print and online media Manage media inquiries and interview requestsOversee third party PR firm relationship

Purposeful planner and project manager; develop and manage effective campaigns to drive results; lead the design and production of various printed collateral Writer, editor and creative influencer; develop communications for the company’s North America audience – approximately 6,000 U.S. and Canada employees – across internal communication channels, ensuring each communication aligns to the company’s vision and standardsConsultant and coach; strategic communications and functional partner for the Legal and Compliance and Corporate Affairs teamsNorth America events lead; specializing in the planning and execution of global and regional corporate events including global town halls, global senior leadership conferences and regional senior leadership conferences Budget tracker; maintain North America Internal Communications budget for events and campaigns

Fostered the agency relationship with CNA’s marketing communications team, which led to winning new business with other groups within the organizationPartnered with stakeholders, including subject matter experts, to develop annual marketing strategies and communication plans across individual customer segments Content guru for CNA’s website renovation; completed content development for 10 landing pages, which led to a larger initiative of developing content for 18 supplemental web pages, engagement zones and social media sitesProblem solver and client champion; was responsible for maintaining a smooth work flow between the client, account team, creative team and third-party partners Supervised day-to-day operations for six account team members

Translated business and marketing strategies for key stakeholders; developed marketing platforms for individual customer segmentsMedia point person; managed the creation and implementation of digital and print advertisements, including disaster relief planning and executionPlanned, developed and executed multiple campaigns and communication tactics including videos, print collateral, webinars, presentations, and digital tools/applications while working closely with project teams to build brand awareness among target audiencesProject pacesetter; created and maintained timelines and budgets while providing regular reports to stakeholders Mentor to junior account team members

Managed multiple projects, including videos, print collateral and digital communication pieces Orchestrated client workflow within the agencyCreated, distributed and reviewed project management documents including creative briefs, project scope estimates/proposals, and job status reports

Developed and executed marketing and communications tactics based on client marketing strategy and communication plans, including brand development, media buys and field day training events for regional seed distributors Created a variety of educational materials, including e-learning modules, to support and improve the instructional environment of Monsanto’s distribution channelImplemented internal agency processes to organize and streamline operations

Developed and coordinated the production of local marketing materials for field sales representatives Production representative and liaison to client print house and internal fulfillment centerEducated client teams about the in-house print and fulfillment capabilities and services

Provided comprehensive sales support ranging from report analysis and forecasting to interaction with key customersAssisted sales teams in daily customer contactsTrained sales teams on marketing programs Coordinated the creation of marketing and promotional pieces