Amanda Peters

Amanda Peters Email and Phone Number

Head of Strategy @ Dentsu Creative
Amanda Peters's Location
New York, New York, United States, United States
About Amanda Peters

Amanda Peters is a Head of Strategy at Dentsu Creative. She possess expertise in digital strategy, social media marketing, digital media, digital marketing, content strategy and 16 more skills. Colleagues describe her as "The people who can do honest, deep thinking are few and far apart in our business. The people who can then package such thinking into a clear, actionable and infinitely buyable strategy are even harder to find. Amanda is one.", "I had the great pleasure to work with Amanda in pitches, client accounts and internal projects at iCrossing. At the time iCrossing was growing, doing more digital-AOR work and getting into social media in a big way. She's the most analytically and logical social media executive I've ever come across. Like+1!!", and "Amanda is an outstanding social media strategist. Her approach is both extremely creative and data driven; at the same time. Amanda has always been a tremendous value add to each and every client engagement; delivering thinking specifically designed to move a client's business forward. As a colleague Amanda is professional, personable, easy to work with and a positive influence on work-place culture. She is a competent and caring manager sincerely invested in the success of those on her team. It was my great pleasure to work with Amanda, and I look forward to the opportunity to work with her again in the future."

Amanda Peters's Current Company Details
Dentsu Creative

Dentsu Creative

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Head of Strategy
Amanda Peters Work Experience Details
  • Dentsu Creative
    Evp Head Of Strategy, American Express At Dentsu Creative
    Dentsu Creative Aug 2024 - Present
  • Adam&Eveddb
    Head Of Strategy
    Adam&Eveddb Jan 2023 - Aug 2024
  • Vmly&R
    Managing Director, Strategy & Insights
    Vmly&R May 2021 - Jan 2023
    New York, New York, Us
  • Vmly&R
    Group Strategy Director
    Vmly&R Apr 2019 - May 2021
    New York, New York, Us
    Clients:Danone (Global)Colgate (Global)
  • Wunderman
    Group Strategy Director
    Wunderman Jul 2017 - Apr 2019
    Clients:Dannon (U.S.)
  • Grey Group
    Svp, Strategy Director
    Grey Group Jan 2016 - Jun 2017
    New York, Ny, Us
    Clients:Nestlé's Häagen-Dazs and Lean CuisineP&G/COTY's Clairol and Wella KolestonT.J.MaxxIndustry Awards:2017 Cannes Lion Silver in Entertainment - Clairol
  • Grey Group
    Vp, Senior Strategist
    Grey Group Jan 2014 - Jan 2016
    New York, Ny, Us
    Global strategy lead for Procter & Gamble’s Clairol, Wella Koleston and Covergirl beauty brands with a focus on integrated campaign development, multi-channel content strategy & distribution, social media & mobile marketing, eCommerce and eCRM.Clients:P&G's Clairol, Wella Koleston and CovergrilAwards:2016 Effie Bronze - Wella Koleston (Mexico)2015 Latin American Excellence Award in Fashion & Beauty - Wella Koleston (Mexico)
  • Icrossing
    Head Of Social Media (Sr. Director)
    Icrossing Apr 2013 - Jan 2014
    New York, Ny, Us
    As Head of Social my role was to manage the 18-person social strategy team, develop the growth and staffing plan for the department, create standardized deliverables, provide thought-leadership, manage partnerships with social platforms including Facebook, Twitter and YouTube, pitch new business and integrate social across agency disciplines including SEO, Paid Media, Content Strategy, Technology, Market Research and Analytics.Additionally, I lead social strategy for LG Electronics both globally and in the U.S.
  • Icrossing
    Director, Social Media Strategy
    Icrossing Apr 2012 - May 2013
    New York, Ny, Us
    Lead the development and execution of social media strategies for clients in the consumer electronics, financial services, retail/cpg and hospitality industries.Defined and standardized key performance indicators and deliverables for the social strategy team including governance, social media audits, social strategies, content distribution plans, content calendars, reporting and influencer outreach.
  • Icrossing
    Manager, Engagement Planning
    Icrossing Nov 2011 - May 2012
    New York, Ny, Us
  • Icrossing
    Senior Community Manager
    Icrossing Dec 2010 - Nov 2011
    New York, Ny, Us
    WOMMA-certified Senior Community Manager for Bed, Bath & Beyond responsible for creating content, building social communities, amplifying WOM and measuring success.
  • Advanced Media Ventures Group
    Associate Producer & Marketing Manager
    Advanced Media Ventures Group Oct 2007 - Jan 2011
    New York, Ny, Us
  • Timeline Productions/Brodie Media
    Associate Producer
    Timeline Productions/Brodie Media 2007 - 2007
  • Sinclair Broadcast Group
    Promotions/News Intern
    Sinclair Broadcast Group May 2003 - Aug 2003
    Cockeysville, Maryland, Us

Amanda Peters Skills

Digital Strategy Social Media Marketing Digital Media Digital Marketing Content Strategy Strategy Social Media Seo Brand Management Mobile Marketing Facebook Marketing Strategy Integrated Marketing Social Networking Market Research Marketing Online Advertising Television B2b Blogging Video

Amanda Peters Education Details

  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    Master Of Business Administration (M.B.A.)
  • Savannah College Of Art And Design
    Savannah College Of Art And Design
    Film & Television Production
  • Miami University
    Miami University
    Mass Communication & Marketing

Frequently Asked Questions about Amanda Peters

What company does Amanda Peters work for?

Amanda Peters works for Dentsu Creative

What is Amanda Peters's role at the current company?

Amanda Peters's current role is Head of Strategy.

What is Amanda Peters's email address?

Amanda Peters's email address is am****@****ddb.com

What is Amanda Peters's direct phone number?

Amanda Peters's direct phone number is +121253*****

What schools did Amanda Peters attend?

Amanda Peters attended Nyu Stern School Of Business, Savannah College Of Art And Design, Miami University.

What skills is Amanda Peters known for?

Amanda Peters has skills like Digital Strategy, Social Media Marketing, Digital Media, Digital Marketing, Content Strategy, Strategy, Social Media, Seo, Brand Management, Mobile Marketing, Facebook, Marketing Strategy.

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