Amanda is a brand leader and media executive with nearly 20 years of experience developing and executing brand vision and strategy, and managing P&L and business operations. She was most recently the Vice President & General Manager of REAL SIMPLE at Dotdash Meredith. Amanda is a collaborative, innovative leader who excels at big-picture thinking, cares about the details, and builds people-first team culture that drives KPI and revenue growth.Amanda also has a deep background in content creation, and using social media, video, audio, and newsletters to build highly-engaged audiences. She’s well-versed in SEO, commerce/affiliate, and growth marketing strategy, and she’s developed killer brand tentpoles, sponsorship products, and events. Amanda’s also brokered brand partnerships, creator relationships, and licensing deals to extend reach and revenue.