Collaborated cross-functionally with sales, customer success, product, engineering, and operations teams to align demand generation strategies with business objectives, ensuring a deep understanding of customer needs and values.Accomplishments:• Website Conversion Rate Improvement: Successfully doubled website conversion rates from 1.5% to 3%.• Global Data and Integration Project: Spearheaded a project to develop global dashboards for executives, sales, and marketing, enhancing visibility into pipeline and deal management.• Marketing Technology Optimization: Streamlined marketing tech stack by implementing data cleanup, improving integrations, refining lead scoring mechanisms, and enhancing marketing automation.• Demand Generation Engine Enhancement: Strengthened the buyer journey with initiatives such as monthly newsletters, email nurtures, and strategic offers across the website, significantly boosting engagement opportunities.• Email Newsletter Growth: Expanded opt-in email newsletter list by 85%, increasing reach and engagement with targeted audiences.• Improved Lead to MQL Conversions: Increased lead to MQL conversions through the funnel by 14%.• Sales Play Pilot: Initiated and managed mini sales plays, integrating audience identification, sales cadences, SEM, and email campaign strategies, resulting in improved lead generation and conversion rates.• Revenue Generation: Drove $400K in closed-won revenue from new business through the website in H1 2024.

An active member of the Marketing leadership team who develops and manages the execution of field marketing and sales development programs. Leading a team of 5 field marketers in executing a multi-tactic approach encompassing events, appointment setting, plays, webinars, and integrated tactics, partner marketing, managed to a $2.3M budget. Promoted 2 team members during tenure.Accomplishments• Achieved a 60% reduction in spend while maintaining opportunity influence with increased ARR through diversified tactics and focused investment in top-performing events.• Improved SDR function handoffs by 32% in 2022 compared to 2021. Achieved an almost 3X overall increase in H1 2023 over H1 2021 without increasing headcount.• Implemented Outreach for SDRs, a pilot group of AEs, and CSMs, achieving a 100% adoption rate among SDRs. Enhanced visibility for data-driven decisions on messaging optimization and tactic mix.• Selected as a speaker for the 2023 6sense Breakthrough Conference

Led a team responsible for marketing operations strategy and execution from marketing automation to intent data. Owns digital strategy for all content communications, website, SEO/SEM, email marketing, lead acquisition, scoring and nurturing as well as the integration between platforms enabling robust pipeline reporting and analytics. Works cross-functionally to execute digital campaigns inclusive of those with strategic partners. Pivoted to a revenue attribution model owned training, integration and management. Managed ecommerce site launch and promotion.Accomplishments:• Identified holes and fixes for SFDC to Hubspot integration resulting in 1,000+ prospects, 300 leads and 135 contact MQLs being found• Rebuilt comprehensive stack of Hubspot forms to address broken data flows and code errors incorporating a master form strategy and landing page revamp resulting in a 200% improvement in conversions across all forms and 800% increase in conversion rate across BOFU forms.• Set up lead scoring and routing resulting in an MQL to SQL conversion increase of 3X.• Revamped an email nurture program resulting in a year over year increase of accelerating prospects to MQL of 41x.• Website redesign- Won 2020 AMA Atlanta AMY Award for Lead Generation/eCommerce

Senior marketing professional driving campaigns to fruition through collaboration with email marketing, graphic design, communications managers and website management. Orchestrated launch of project management software along with training of team and analysis of team performance, resulting in increased visibility and efficiency.

Strategic management of integrated marketing efforts focused on the retail industry. Worked cross-functionally within the marketing department and the sales team to drive results and increased pipeline. Owned and enhanced EarthLink's Retail Advisory Council enhancing relationships with our top accounts and driving the product roadmap to success. Email marketing execution and reporting.Accomplishments:•Increased attendance at Retail Advisory Council meetings by 50%•Drove increase in lead generation at NRF Big Show by 3X. ROI from event was 120%.•Executed the pilot for a national blitz campaign in the NY/Tri-State area leveraging direct mail, email, calling and SEM. Pilot proved successful and was the justification for creating a nationwide direct mail campaign to support sales. Resulted in 20 meetings.

Provided marketing strategy and execution to support the Atlanta Franchise. Networking and relationship management within the wedding industry to drive referral business. Designed marketing collateral materials and represented the company in a sales role at trade shows. Direct to Customer marketing and sales. Trained new talent to execute on the CM Smile philosophy, deliver a great experience, and drive referral business.

Digital marketing ownership inclusive of a full redesign of corporate website and 5 international sites. Campaign Strategy and execution of targeted outreach in multi-touch campaigns. Responsible for driving improvements in the tech stack. Budget management and forecasting. Selected, Implemented and drove the strategy for marketing automation along with Salesforce integration. Accomplishments• Increased contact form submissions on the corporate site by 10X• Website recognized as “Best in Class” in the Financial Services Website category by the Interactive Media Council

Responsible for managing the website and social media along with driving the thought leadership program and launching the company's email newsletter.

Full ownership of the volunteer program inclusive of recruitment, training, communications and recognition. Strategized all marketing and communications for event staff recruitment. Drove public relations efforts in support of recognizing volunteers and fulfilling volunteer needs. Maintained the digital presence for the volunteer program inclusive of website, social and email. Developed community partnerships with Georgia State, LaGrange College among others. Accomplishments*Member of advisory committee to drive volunteer management platform (nominated position)*Regularly filled 100% of volunteer roles at events and in office (500+ volunteers at events)

An integral members of the volunteer management team responsible for recruiting, interviewing, training and maintaining comprehensive communications for our volunteers. Responsible for retention and recognition of volunteers along with coordinating of recognition events. Managed reporting for the department and developed the strategy for our recruiter. Owned the digital communications and management platform along with email communications and website updates for volunteer pages. Accomplishments:*Interviewed more than 400 new volunteers for the program*Increased volunteer-base by almost 100% from 1,100 to 2,000*Developed email communications strategy

Responsible for maintaining and developing business partnerships within the community. Owned marketing initiatives for the company inclusive of collateral development, event organization and execution. Drove athlete recruitment through a variety of offsite marketing and promotional events/meetings and managed scheduling of staff for these events. Responded to inquiries, conducted facility tours and promoted opportunities to increase share of wallet with athletes and their parents.

The Atlanta Daybook is a "local" PR newswire, providing a more cost effective option for smaller organizations to disseminate press releases to the media. It provides the media with local news options to cover and is easily accessible online. It is also sent out in a daily digest. Responsibilities included compilation of a media database in Atlanta, Dallas and Nashville. Developed the Pitch Script for media to support increased distribution. Edited HTML to fix formatting of postings and overall appearance. Maintained the daily email that reached over 1,000 Media and Professionals.

Responsible for overall guest satisfaction and “Delivering the Wow” through successfully orchestrating various activities and entertainment. Supported our onboard sales team with selling shore excursions throughout each cruise.

A volunteer role with a student managed non-profit in Athens, GA. Maintained and grew relationships with donors and sponsors. Inclusive of grant writing, $23,000+ raised, promoting our food sponsors and recognizing financial supporters. Owned the writing of Press Releases for the program along with ensuring sponsor recognition where relevant. Implemented the Sponsors 1st program, a comprehensive approach to soliciting support along with various levels of recognition for sponsors.

• Wrote Press Release• Pitched new shows to national publications• Compiled and sent press packets• Expense accounts, archiving, clips• Administrative duties• Compiled media contact lists