Amanda Kauffman Email and Phone Number

+ Managed highest-level client relationships, to develop strategic annual plans that informed brand content, campaigns, advertising, target audiences, and KPIs.+ Developed brand strategy, including brand architecture, promise, positioning and key messaging.+ Conducted primary research of key stakeholders in the form of qualitative interviews, quantitative surveys, and day-long leadership workshop sessions.

+ Conducted daily project management, including project coordination, drafting schedules, and oversight of workflow+ Wrote strategically guided creative briefs to define clear objectives, goals, and deliverables+ Managed account profitability by creating project estimates and managing execution to budget

+ Restructured the marketing department to serve as the university's in-house creative "agency" and conducted campus-wide and board-level training to support launch.+ Led the development of and implementation roll-out for a refreshed brand identity. + Managed a team of staff and student interns in a culture that fostered creativity and personal growth+ Developed annual marketing strategies, including year-long media planning and buying+ Developed strategically-sound and creatively-differentiated marketing content and campaigns across multiple media channels+ Established KPIs to analyze and measure the effectiveness of marketing and advertising efforts+ Served on the Strategic Planning team, with oversight of the "Building the University Brand" goal+ Conducted long-term planning across all University campuses. Worked with departments to develop annual marketing plans that relate to general awareness, success stories, events, and more.+ Provided writing services, creative direction, and project management on both printed and digital collateral and advertising materials, mailings, video, and web projects.+ Oversaw the creation of the Marketing and Communications Department. Defined the internal organizational structure, wrote job descriptions, hired new staff, and created and managed the annual budget.+ Directed use of the University’s visual identity in the development of a new website. Wrote copy and assisted in internal re-organization of content to improve the user experience for prospective students and parents.+ Prepared and executed launch plans for all new programs (academic, athletic, extracurricular, etc.).

+ Supervised a team in production of design, copy writing, photography, website content development, and branding initiatives.+ Created marketing materials for Admissions to include brochures, postcards, letters, banners, segmented email campaigns, large outdoor signage, and personal websites.+ Managed project completion while providing written copy and creative direction.+ Supported the development of a University advertising plan. Managed the media buyer relationship with oversight of budgets and ad placement for digital, print, radio, and billboard efforts.

+ Utilized data-driven recruitment strategies to plan travel, targeting students in New England.+ Reviewed applications to determine status of acceptance and academic merit scholarship.+ Developed the Admissions social media accounts on Twitter and Instagram. Created contests to promote their launch.+ Provided financial aid counseling to new students and families.+ Registered new students for courses as an academic advisor.

+ Coached as head assistant for a five-time NCAA National Champion Division II program.+ Scouted and recruited prospective student-athletes.+ Executed practice and game day planning.+ Coordinated game day travel needs.+ Completed NCAA compliance forms with student-athletes.

+ Co-broadcasted the Northeast-10 Men’s Soccer Championship+ Wrote bi-weekly blog posts

+ Reported on town events, sports, schools, and government news+ Captured photography and videos to accompany each publication