Amanda Chaney Email & Phone Number

Nashville, Tn, Us

Nashville, Tennessee, United States

Strategic Communication: Work with leadership of different TEA departments to identify communication needs to develop and implement a communications plan to reach the department’s goals while connecting the work to the broader communications strategy of the entire organization.Project Management: Lead and coordinate staff work on local and statewide projects including advertising campaigns, direct mail campaigns to potential members, educator engagement in collaborative conferencing elections, member events and recruitment.Message Development: Extensive experience developing targeted messaging for a variety of audiences including public school educators, parents, elected officials and the general public. Expertise in organizing messaging to move targeted audiences into actions like joining the association, advocating on specific education issues and engaging with the association.Media Relations: Build and maintain relationships with key reporters, develop and pitch news releases and story ideas, draft op-eds and guest columns, and position the organization as the expert voice on public education in Tennessee.Executive Communication: Work closely with executive leadership on message development, speech writing and ghostwriting. Train association leaders at state and local levels on media interview skills and relationship development, strategic communications planning to engage members and other target audiences, and public speaking skills.Graphic Design: Experience includes designing an 8-page member publication, producing up to 10 issues annually; creating posters, fliers and push cards to promote the work of the association; developing digital content for social media, emails and the TEA website.

Strategic consultant to local, regional and national clients, specializing in website development, business writing, media relations, social media planning, video production and event planning.Served as client account lead, managing account teams and budgets. Developed and managed multi-faceted PR campaigns, special events, grassroots campaigns, government relations, internal and crisis communications.Managed the development of websites and led client training sessions on the content management system. Maintained websites with current content including news items and multimedia content.Trained clients on strategic use of social media.Drafted news releases, columns and op-eds to garner positive media coverage for clients.Clients included U.S. Department of Labor, Hennessy Industries, Feld Entertainment, Manheim Auctions, Nashville Convention & Visitors Bureau and more.