Amanda Geiger Email & Phone Number

Los Angeles, Ca, Us

West Hollywood, California, Us

West Hollywood, California, Us

Melbourne, Victoria, Au

Who Gives a Crap sells good looking, environmentally friendly toilet paper, paper towels and tissues, and we donate 50% of our profits to help build toilets for those in need. As much as we love toilet paper, the reason we’re in business is the impact we’re having on the planet and its people—to date we’ve donated $2.5 million to fund sanitation projects in the developing world.

Los Angeles, California, Us

• Strategically plan and execute Facebook and Instagram ad campaigns for U.S. and Canadian markets with a multi-million dollar monthly budget • Communicate with in-house creative team to share new ideas & actionable insights to help them develop winning acquisition ads • Create testing and learning agenda for all new tests, alphas, betas relating to creative, incrementality, measurement, campaign set up, ad types etc.• Analyze and report on daily, weekly, and quarterly campaign performance to uncover actionable opportunities to scale the business• Mentor and coach team members and direct reports on creative and campaign optimizations

Los Angeles, California, Us

• Directed over 20+ influencer photo and video shoots to optimize content for acquisition channels • Launched first remarketing campaigns, measuring lift in sales participation and purchases• Scaled Instagram campaigns from 10% to 30% of total volume on Facebook in 4 months• Facebook• Instagram• Pinterest• Snapchat

Los Angeles, California, Us

• Collaborated cross-functionally with Art, Product, Data, Editorial, Customer Service, and Social teams to coordinate successful launch of seasonal campaigns• Owned emerging platform direct response ad testing on Snapchat and YouTube• Led weekly ad creative sprints and performance analysis to improve in-house creative performance from 10% of total business to 50%• Facebook• Instagram• Pinterest• Snapchat• Affiliates• Search• Native + Content Marketing• Direct Mail

Spokane, Washington, Us

• Spearheaded creation of e-commerce pottery-to-go kit business model to help business survive COVID19 shutdowns• Increased revenue by 25% in 6 months through development of in-studio events• Developed original, engaging copy and content for 7500+ social media followers • Led brainstorming, execution, and optimization of marketing campaigns executed online and in-store• Actively sought and developed local business partnerships for community cross-promotion and events• Utilized Adobe Suite expertise to create LED signage, bus bench, digital and print ads• Analyzed sales data to craft promotions that address weekly and seasonal slumps• Conceptualized and redesigned website in January 2017

Spokane, Washington, Us

• independently managed the store• interviewed and trained prospective employees• created seasonal window displays

• managed all ecommerce sales, billing, delivery fulfillment, and customer relations on Etsy.com• worked with a variety of customers to translate their vision to a final piece • donated 10% of sales to local “Arts in Healing” hospital programs and managed 2 local art installations • created all content for relationship-oriented social media marketing

Paris, Fr

• collaborated with digital and design teams to create engaging, customized email and social content for three distinct audiences with a heavy focus on mobile best practices• managed collaboration between international marketing teams to create copy for 2017 packaging• completed comprehensive analysis reports of SKU and brand performance across retail and e-commerce channels• assisted marketing team with presentation creation, collateral briefs, and competitive research

artfulpurpose.org• spearhead a program that provides opportunities for disadvantaged and hospitalized children to create art• organized and directed implementation of 2 permanent art installations• collaborate with university organizations to fundraise for special causes

Los Angeles, Ca, Us

• Director of Marketing, Society 53 Student Alumni Association• President, Marshall Women's Leadership Board• Sunshine Coordinator, Marshall Women's Leadership Board• Roberta Happe Scholar, USC Helenes• Campus Ambassador, GOOD

Paris, Fr

• worked with a cross-functional team to develop and complete a comprehensive 2016 sales and marketing strategy for L'Oréal Matrix (#1 American Professional Brand) designed to keep products top of mind, excite the sales specialists, and increase overall salon sales and retention• spearheaded design brief for artwork on Shampoo and Conditioner duo liters to be sold in Regis, JCPenney, Ulta, Sally Beauty Supply, and other beauty supply chain stores in January 2016• completed a comprehensive data-driven analysis of SKU sales performance • collaborated with intern team to create a solution to increase client loyalty within salons and presented 360 degree marketing strategy to L'Oréal division president and senior management

• evaluated and analyzed big data and analytics to craft 4 thoughtful brand success case studies for World Market, maurices, Cole Haan, and Honda• created consistent and engaging social media messaging; retweeted by Dell and other tech giants• successfully managed multiple projects ranging from client services to content marketing strategies in a fast-paced startup environment • collaborated with the engineering and client services teams to ensure the digital marketing sweepstakes platform was effective, straightforward, and valuable for both our direct partners and the end user• redesigned and wrote content to improve company website's SEO

Bachelor’S Degree, Business Administration; Marketing

Bachelor’S Degree, Business (Marketing)

Education record