Amanda Foushee Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Greater Atlanta Area

I help The Home Depot Home Services programs create effective omnichannel marketing campaigns in order to reach ideal customers in the right place and at the right time. I specialize in owned channel marketing (CRM/Email, Direct Mail, etc.), managing strategy and execution of efforts for all Home Services programs.

Atlanta, Georgia

-Optimized client lead generation programs using marketing automation to distribute, measure, and analyze email campaigns, content marketing initiatives, paid media, and social media channels-Identify target audiences and attract them through compelling content, increasing email click rates by 26%-Established and optimized PPC and social media advertising campaign performance and made recommendations to increase conversion while reducing CPC-Managed projects, contractors, vendors, timelines and all deliverables for assigned clients-Regularly contributed to the company’s blog, authoring a blog with consistently the highest CTA clicks published in 2018-19-Developed and managed rich, valuable content to increase a client's email subscribers by 12%-Increased conversion rate on landing pages by 32% for a client by developing compelling offers, copy, and CTAs-Continually increased client engagement rate on social while increasing ratio of organic content YoY by 64%

Atlanta, Georgia

-Executed digital marketing automation campaigns for clients through Managed Services program via lead scoring, profile curation, landing page creation, lead nurturing campaigns, and more-Analyzed client marketing analytics and offered key takeaways for future marketing automation strategy-Trained clients one-on-one to help implement marketing automation into their marketing strategy-Assisted in integrating clients' CRMs to Salesfusion-Managed customer accounts to ensure satisfaction with the Salesfusion platform and Managed Services program

Vinings, Georgia

-Cultivated engaging customer and prospect collateral using Gimp and Canva-Created content, managed, and analyzed data for the MAD-learn brand marketing emails-Maintained a current customer email campaign open rate of ~20% while limiting unsubscribes-Helped maintain the Wordpress website-Regularly posted and edited blogs on company website-Managed contacts in Zoho CRM-Created marketing campaigns for leads after receiving RFPs for school districts-Planned a student app competition for current customers-Managed content and analyzed audience engagement analytics on all social media platforms for the MAD-learn brand using Hootsuite and Zoho Social-Updated storyline for the MAD-learn brand-Analyzed and maintained keywords for SEO on company website-Edited and improved brand guidelines including adding secondary colors to use on marketing materials

Vinings, Georgia

-Increased social media engagement across platforms such as Facebook, Twitter, and LinkedIn -Increased website traffic from social channels by over 400% without a social advertising budget-Cultivated engaging visuals for social media by using tools such as Gimp, Canva, and Pixlr-Managed multiple brands' social accounts through Hootsuite

Norcross, Ga

-Cultivated brand tone and voice by creating a style guide for LAMP Camp, a subsidiary branch of Cresca's IT Department-Conducted market research and analysis, then created a marketing pitch of a client's product to Uber, including conducting a market survey-Prepared event logistics to showcase LAMP Camp on panel of local coding school competitors, included design of banner, brochure, and slideshow material-Created, scheduled, and monitored Q3 and Q4 social media for brands on platforms including Facebook, Twitter, and Google+ using Hootsuite, Canva, and Photoshop; used skills such as market research and A/B testing to increase engagement and awareness of clients' brands and products-Conducted interviews of program participants to be included in a LAMP Camp promotional video-Used Agile project management methodologies, particularly Scrum while working on a team of 4 marketing interns