Amanda Kinney Email & Phone Number

Chelmsford, Massachusetts, United States

• Direct and manage all marketing-to-marketing activities between ZOLL and assigned top tierstrategic distribution partners, fostering relationships to help drive the business
• Develop and execute the annual marketing plan for each partner and drive quarterlycalendars and actions
• Manage, monitor and measure distributor partner marketing strategies and programs,providing regular analytics and recommendations for optimization
• Own relationships with core marketing stakeholders across distributor accounts. Negotiateand execute supplier investment/co-op marketing programs
• Develop channel marketing strategies in collaboration with the extended marketing team,senior manager and sales Manage innovation and development of distributor marketingtools while overseeing brand/product positioning.
• Create and maintain consistent, high-level communications cadence with account to drivepartnerships and programs

With my extensive knowledge, I curate unforgettable experiences tailored to each client's preferences and budget. From planning magical Disney family vacations to thrilling adventures at Universal Studios, cruises, all-inclusives, and more, I provide personalized itineraries, insider tips, and exclusive recommendations to ensure a seamless and memorable.

Chelmsford, Massachusetts, United States

Skilled in leading dynamic and engaging workouts that combine cardio, strength training, and dance moves set to upbeat music. Committed to motivating and empowering clients to reach their fitness goals while having fun. Proven ability to create a supportive and inclusive environment for participants of all fitness levels. Dedicated to staying current with.

Remote

• Note: This position was impacted by a restructure
• Spearheaded dynamic marketing strategies for the Northeast Region in alignment with regional and national sales goals
• Pioneered innovative initiatives including an Account Based Marketing approach
• Curated multi-channel marketing plans that resulted in $3 million in revenue
• Conducted in-depth market research, demographic analysis, and competitive assessments to enhance the story being told in our strategy
• Implemented process improvements for consistent workflows across teams

Hybrid

• Directed go-to-market brand campaigns for the Northeast, demonstrating a creative mindset in ideation
• Managed and placed all local media and direct-to-consumer tactics
• Led larger marketing initiatives for regional based campaigns across the country
• Negotiated and executed large-scale sponsorships, enhancing brand visibility

Chelmsford, MA

• Devised impactful marketing strategies for retail-level campaigns throughout New England
• Executed comprehensive market-level sponsorships and events, fostering strong vendor relations
• Managed street team members
• Activated national sponsorships (MLB, NBA, UFC)

Chelmsford, Massachusetts

• Boosted foot traffic to retail location through unique marketing initiatives
• Strengthened collaboration with sales partners, retail leaders, and stakeholders
• Elevated brand awareness through local events, community partnerships, and effective multi-media strategies

Lowell, Massachusetts

• Managed all PR, marketing strategy, and social media to attract new students and donors
• Head graphic designer for all departments within the school

Lowell, MA

• Created strategies for increasing subscription numbers and individual ticket purchases through marketing plans, leaning heavily on grass roots tactics
• Participated in budgeting and marketing meetings to build promotional campaigns

Lowell, MA

• Created web and print advertising, wrote press releases, and established Twitter and Facebook contests
• Designed and wrote content for email blasts using Constant Contact.
• Increased the amount of Facebook fans, Twitter followers, and re-established the YouTube account
• Used Google Analytics and other forms of online research to monitor and maintain web and social media presence
• Researched customers to find out which forms of advertising used was the most effective and to create and maintain a customer database
• Sold tickets for all ticketed and non-ticketed events using Audience View, as well as provided customer service