Amanda Kushner, Mba Email & Phone Number

Basking Ridge, Nj, Us

London, Gb

• Drove Marketing and CX Strategy for Quick Service Restaurant Delivery Business Client: righthand to acting Chief Marketing Officer, led strategy and future-state ideation for Marketing, CX, and Support; drove 5 large-scale feature enhancements from inception and business requirements definition through implementation; developed marketing strategy, delivering 500% social media growth within 3 months.• Led EX Strategy for Global Cruise Line Client: led design thinking, persona development, journey mapping, and requirements gathering across client functions, delivering transformational reservation system functional design and production Pilot; drove future phase ideation with client, creating $85M pipeline.• Created Actionable Insights for Major Theme Park and Entertainment Client: led cross-functional team in creating 50+ innovative, client-specific applications and recommendations based on 11 emerging and key market, consumer, and technology trends; grew account from $100k in 2021 to $3M pipeline in 2023.• Acted as Chief of Staff for US Homebuilder Client: led team of client Product Owners as interim manager, developing 3 key strategic initiatives with potential ROI over $100M; created 2 business cases for construction team product improvements, with ROI $5M+ and potential large-scale positive impact to client business model.• Spearheaded team of 12 to create thought leadership (EY IP) around the Future of Travel (Air, Cruise, Theme Park); used Futurist methodology to develop 100+ prioritized technology innovations and use cases across generative AI, digital twin, hologram, data monetization, and emerging technologies.

Columbus, Ohio, Us

• Head of Sales, Marketing, and Customer Experience for pre-revenue technology startup in mediation and alternative dispute resolution industry.• Designed customer journey maps for 7 segments; developed and executed marketing strategy, created sales pipeline and manage funnel process; lead sales and support teams.• Spearheaded GTM strategy and public launch of software; developed user/enterprise pricing tools and revenue forecasting models for use with investors.• Devised and implemented website redesign, social media and SEO strategies, email targeting potential and existing customers; built measurement frameworks.• Led trade show/conference outreach; spoke about marketing strategy implementation at webinars, trade shows, and conferences, e.g. American Bar Association Dispute Resolution Section Conference.

Dallas-Fort Worth, Texas, Us

Interim Team Lead (Manager Equivalent) for Business Extra, a $2.8B product with 2 direct reports:• Managed marketing strategy, financial reporting, settlement analysis and negotiations with British Airways and Iberia and development and implementation of COVID-19 points donation campaign.• Negotiated and finalized partnership contract with Japan Airlines for points usage.Lead analyst and product owner (Senior Product Manager equivalent) for Journera partnership (innovative travel industry data exchange platform):• Created use cases, implemented, and executed revenue-generating partnerships with enterprise partners, addressing every aspect of the customer travel journey.• Sourced and managed non-enterprise partnerships from creation through contract negotiation, implementation, and continued customer experience-focused collaboration.Created tiered engagement strategy, targeting corporate customers’ new hires to encourage loyalty to AA. Implementation postponed due to COVID-19 pandemic.

Dallas-Fort Worth, Texas, Us

Managed AA’s top 3 data monetization partnerships (Sojern, ADARA, and Conversant, $4M):• Collaborated cross-functionally with IT, Legal, Privacy, Customer Loyalty Insights & Analytics, and Marketing to onboard new partners, increase volume and types of data transferred to existing partners, and deepen partner relationships within AA• Led interdepartmental QBRs with partners to identify potential data monetization and data usage opportunities. Identified potential commercialization partnership opportunities, generating pipeline of $6.5M+.Led data privacy strategy for B2B Products and Distribution to comply with new state and global regulations.

Gb

• Created and managed dashboard of client invoices for multimillion-dollar project and associated expenses; used expense burn rate to determine project profit margin. Designed Project Plan reports for comprehensive view of project status, highlighting impediments to project's future on-time delivery. • Determined wireframes of calculations based off of existing client pricing system to visually demonstrate how calculations in the new system should originate; built calculations into functional excel model.• Developed UX wireframes and workflows for a sales and contracts dashboard proof-of-concept telecom project; led meetings with client team to determine use cases for five different user groups; created separate UX views for each user group; led international development team to build views and workflows in MicroStrategy.

Dallas, Tx, Us

Top-performing Business Development Representative (2014-2016) amongst international team, selling enterprise Energy Trading and Risk Management software in the utilities industry.• Generated 70+ introductory meetings for Account Executives leading to ~20 qualified opportunities entering the sales pipeline in FY2015; sales cycles averaged 14 months with conversion ratio of 3/1 ($1 of transacted revenue for every $3 in pipeline).• Identified, qualified, and developed leads into opportunities via a combination of cold calls, industry research, database-driven marketing, and trade shows.• Developed logic to streamline Salesforce processes.• Created market databases using Hoovers, InsideView, and NetSuite by compiling vendor and internal data across different sectors of the power and natural gas utility industry to strategically target potential enterprise software clients.• Planned, distributed, and evaluated success of marketing campaigns sent to over 300 executives in the utility industry.• Collaborated with marketing to plan webinars and drive webinar attendance through development of highly-targeted and segmented customer lists.Led C-suite relationships for Allegro Sales; planned and was day-of customer contact for 2015 annual conference in Miami (400+ attendees) and for Allegro's 2016 international sales kickoff in Dallas (150 attendees).

Austin, Tx, Us

• Created customer and sales presentations on Cirrus Logic’s dimmable Driver IC solutions, incorporating the launch of the new product, to be distributed to sales representatives, hardware retailers, and LED manufacturers. • Organized and delegated engineering and marketing tasks for the launch of a new LED Driver IC product. • Redesigned and created collateral for the LED solutions section of the Cirrus Logic corporate website. • Researched and presented analysis on the interleaved PFC market composition and landscape, specifically focusing on competitors and potential initiatives for increasing market share and brand recognition. • Developed collateral for product lines to be used in meetings with LED retailers and manufacturers; collateral included brochures, a product demonstration video, and over fifty PowerPoint presentations. • Documented the Cirrus Logic dimmer compatibility testing methodology for publication. • Created and maintained a database of all major dimmable LEDs and their performances against the Cirrus Logic test.

New York, Ny, Us

Four-person startup company, experienced through Kessler Fellows Program; mentored directly by CEO. • Developed five functional designs for improving products and services for retailers, implemented in fall of 2011. • Collaborated with CEO to develop strategic plans for the business. • Assisted with webinars; created a market database using Hoovers by compiling vendor data across different lines of retail to strategically target potential clients. • Segmented transactional client data; used analytics to evaluate current product offerings, determine effectiveness of current clients’ marketing campaigns, and create new services and metrics to be offered to clients.

Ithaca, Ny, Us

• Created exercises for upper-level undergraduate and graduate students for Engineering Statistics and Probability classes. • Formatted course material to be presented by Teaching Assistants in course discussion sections; strengthened own understanding of core statistics and probability principles.

New York, Us

• Led maintenance of floor layout and inventory placement. • Created inventory management processes to reduce stocking delays and customer waiting time; improved customer experience. • Maintained records for top revenue-generating clients to increase their shopping experiences; consistently recognized for customer service skills; awarded top selling Sales Associate for July. • Operated and trained fellow sales associates on Point of Sale system; responsible for thousands of dollars per day in transactions.

Master Of Business Administration (Mba), Strategy And Entrepreneurship, Marketing

Bachelor'S Of Science, Independent Major In Engineering

High School Diploma