Amanda Macleod Email & Phone Number

Chicago, Il, Us

Guiding startups from their first $1M to $100M+ • Guidance by revenue stage to delivering successful, metrics-driven go-to-market (GTM) strategies • Where and how to leverage Product-Led Growth (PLG)• Account-Based Marketing (ABM) and the required joint strategies across Sales and Marketing for successful implementation • The core GTM functions to build and the Key Performance Indicators (KPIs) to use based on revenue stage and Ideal Customer Profile (ICP)• Advising on how to avoid the common mistakes made across Sales & Marketing that burn cash without results• Coaching and guidance on GTM talent development

Miami, Fl, Us

Led global marketing strategy and delivered exponential results across metrics in first quarter. Implemented diversified marketing approach, full revamp of paid ad strategy, built out comprehensive KPIs, and all reporting.• Increased leads 2.5x and lead quality 3x (MQL:Pipeline conversion)• Increased Marketing-generated Pipeline by 80%• Increased Marketing-generated Revenue by 5x and Marketing coverage of Revenue by 10%• Improved Marketing ROI by 36%Moving to GTM Advisor & Fractional CMO role for reasons in my personal life.

Taking time off to rest, spend time with family & friends, cook, and reset before what’s next.

San Francisco, Us

[Acquired by PagerDuty]Built Marketing & Sales from the ground up.Product Marketing• Messaging, case studies, blogs• Pricing & Packaging development & enterprise framework• Product development, roadmap planning, and strategic integrations• Product launchesDemand Generation• Online ads implementation, GA4 setup, and all setup across social platforms, website, and Hubspot for tracking/linking. Initial testing & scaling for >300% growth in web traffic across sources in first 3 months• Email marketing implementation• Field marketing• Conferences• Partner developmentBrand Development• Grew social media channels presence through content curation with >200% growth in LinkedIn followers & impressions in 6 months• Grew G2 presence through driving reviews, getting placement on Grid, and earning High Performer badge within first quarter of reports• Press & analysts• Branding & design with refinement of color palette, fonts, headline messaging, and build-out of new corporate slide deck template & board deckGTM Ops• Implementation/development of Salesforce and Hubspot• Build out of all reporting across Sales & Marketing in Salesforce with dashboards, reports• Creation of sales planning, implementation of pipeline & revenue targets mapped quarterly aligned to FY revenue goal, joint marketing & sales frameworks to targets• Sign up/onboarding to AWS Partner Network (APN) in order to sell & run deals through MarketplaceThe Jeli platform helps users respond to, manage, and analyze incidents in order to build more resilient infrastructure and teams. Jeli aggregates systemic data across the tools and people involved to reveal clear, actionable recommendations for organizations. Organizations are then able to move from reactive to proactive, to minimize the impact of future incidents through continuous improvement.

San Francisco, California, Us

Head of worldwide marketing aligned to Field Sales (Enterprise segment targeting Global 2000), supporting the entire Sales/Enterprise segment of the business (which is layered on top of our Open Source/OSS product offerings). Worked in direct partnership with the head of Sales, with team alignment cascading down to Sales geos, regions, and accounts covering the entire sales team worldwide. Started as the fourth member of the original marketing team with $0 enterprise revenue as a business to helping scale the business to over $100M/Q and nearly 200 marketing team members; Series B to post-IPO. Reported to CMO, leading team through pre & post-IPO of company. Led team of >30, with subteams of Globals, Americas, EMEA, APJ, Corporate Programs, and Business Ops. • Regional/ABM marketing in direct alignment with Sales tailored to product suite (4+ enterprise products and 6+ open source tools), personas/ICPs across each product, local market maturity, penetration level into region and accounts, and verticals in order to accelerate the sales cycle, from opening pipeline to land, to expand/renew• GTM of product marketing messaging, including taking top-level messaging and building out into content, programs, and tactics delivered and tailored to local regions, verticals, and account maturity to drive pipe generation, acceleration, and revenue• Built integrated marketing strategy from initial design to cross-team implementation and scale, including product marketing GTM, development of metrics, and all reporting• Partner field marketing including regional activation and MDF enablement• Led localisation for international markets including development and rollout of marketing investment model• Customer Advisory Board (CAB) program• Executive Briefing Center (EBC) program• 3rd-party major industry conferences• Developed and continuously assess/evolve all team metrics and formulas of measurements to align to current company stage and evolving complexity of business

San Francisco, California, Us

Head of worldwide marketing aligned to Field Sales (Enterprise segment targeting Global 2000) across Series D and E stages of company.• Built out and grew field marketing program and team across all regions• Scaled program to align with sales goals

San Francisco, California, Us

Head of worldwide marketing aligned to Field Sales (Enterprise segment targeting Global 2000) across Series C and D stages of company.• Ran campaigns & activities on and offline across North America, EMEA, and APAC regions• Aligned closely with sales to deliver strategic, enterprise-focused marketing to specific regions and target accounts• Tested, developed, built-out, and scaled field marketing program from inception

San Francisco, California, Us

Marketing in direct alignment & partnership with global Field Sales team (Enterprise segment targeting Global 2000) during Series C startup stage. • Led global enterprise marketing aligned to regional sales needs• Directed webinar program across channels• Managed all social media channels• Oversaw HashiCorp User Group global community program

San Francisco, California, Us

Focus on building all marketing outputs from inception to scaling growth during Series B and C stages.• Worked on all aspects of company-run conferences.• Expanded webinar program to regular cadence and increased average registrations by over 50% in first 9 months. Designed webinar campaigns and created tracking across touchpoints to monitor and improve registration among target groups. 400% increase in webinar cadence over 12 month period, while consistently exceeding registration and attendee goals. Collaboration across partners, customers, engineering, and product teams. • Managed HashiCorp User Group community program: Grew program from 15 chapters and 1,000 members to 52 chapters across 27 countries with 10,000 members in first 12 months.• Managed all social media: Grew followers across all channels in first 12 months with 89% growth on LinkedIn, 38% growth on Twitter, and 37% growth on Facebook. • Email marketing

San Francisco, Ca, Us

Director of community at Lumosity, 2011 - 2016.• Managed all social media channels including relaunching of online presence.• Exceeded reach and engagement of previously paid posts, through entirely organic reach, within one month of the relaunch.• Developed company's first cross-platform, integrated marketing campaigns through the implementation of deep linking, driving customers directly to in-app product pages.

San Francisco, Ca, Us

Director of all events at Lumosity. Planned marketing events that built awareness, created community, and elevated brand within targeted markets. Single-handedly executed over 150 events per year. Additionally, launched & directed New Parent Speaker Series for employees with children by bringing in experts across various topics around parenting and child development for intimate talks.

San Francisco, Ca, Us

Managed company’s increased marketing event & offsite meeting needs during growth of 25 to 125+ employees during Series D stage. Responsible for marketing event planning including large-scale marketing events nationwide.

San Francisco, Ca, Us

Developed, quickly implemented, and oversaw processes to help company function seamlessly during Series B, C, and D start-up stages. Responsible for company's first marketing events.

Streamlined event planning of special dinners, parties, and birthdays- fill out a simple form and let Celebrasa do the rest.

La Jolla, Ca, Us

Project management for high-end interior design firm including research and selection of products, client portfolios, and final project installations on new construction and full remodel residential projects.Designed and implemented rebranding of firm including website, business cards, print media, and client outreach campaigns.

Directed integrated marketing campaigns across all mediums including email, print, mail, and web. Built first company website and led bringing boutique online for expanded reach and online sales.

Seattle, Washington, Us

Customer service specialist delivering personalized care.

Assisted CEO/President, Vice President, and Production Manager with garment production, quality control, inventory management, purchase orders, and invoices.