Amanda Knutson Email & Phone Number

Boulder, Co, Us

West Palm Beach, Florida, Us

San Francisco, Ca, Us

During this consulting contract, our team focused on designing a landing page for a new industry vertical of compliance training for enterprise-level businesses with desked employees on Funtivity's interactive, AI-powered, gamified learning platform. We achieved this through competitive research, narrowing a target audience, understanding the jobs to be done, developing personas, and strategic positioning and messaging.

Us

Ca, Us

• Led the planning, briefing, creation, and rollout of consumer this consumer-facing and in-game campaigns, ensuring campaign integration across the full consumer journey.• Stewarded campaign documentation including campaign overviews, channel plan summaries, and recaps/analyses of performance.• Collaborated with internal teams including Product, Content Programming, Creative Studio, CRM, Social, Community Management, Growth Marketing, Media, and Localization to ensure cohesive and consistent messaging across all touchpoints and to measure and optimize programs over time.• Worked cross-functionally to successfully operationalize marketing communications for deprecations, maintenance outages, and game releases.

Boulder, Co, Us

An innovative sports technology company focused on motion analytics for performance cycling and running.• Create and execute marketing strategies incorporating all consumer touchpoints• Negotiate, manage and discover opportunities to capitalize on sponsorship relations• Collect market research and present in company-wide meetings• Host bi-weekly consumer-facing marketing Zoom webinars• Collaborate with media production team to produce successful product launch and brand stoke videos• Work closely with sales and customer service departments to identify needs, opportunities, and create solutions• Share product presentations to World Tour Teams and strategic partners to identify key partnership and development opportunities• Analyze collected marketing performance metrics to monitor areas of need and success• Develop and manage sales deck to be utilized in partnership, sponsorship, and investor meetings

Elephant Rock Cycling Festival | Sunrise Sunset 12-Hr MTB Race | Colorado Bike Expo | Copper Triangle | Tour de Vineyards | Tour of the Moon | BikeState38MARKETING & DESIGN• Strategized & executed marketing plans• Researched & analyzed past marketing efforts' impact on registrations• Presented & implemented finds to increase future growth• Organized, graphed, analyzed & presented past registration data• Researched outside events & implemented best market trends• Created, published & monitored social media platforms across 18 accounts • Analyzed social media data and trends to determine best practices • Created & published marketing newsletters • Assisted creative designs related to branding• Created digital ads across events• Designed merchandise & apparel - cycling apparel, casual wear & promotional products• Researched & selected promotional products• Created sitemaps across all events • Designed truss & all event signage for Tour de Vineyards SPONSORSHIP• Researched, mined and power mapped prospects • Recruited and cultivated relationships • Activated, fulfilled & managed sponsorshipsSALES• Identified & organized prospects • Promoted website & events • Managed all Ad & Exhibitor sales across eventsMANAGEMENT & ORGANIZATION• Event Management: Oversaw & managed staff & volunteers assigned to registration, expo & merchandise at events• Vendor / Supplier Management: race timing, printing (i.e. signs, banners, canopies, etc.), event resources, radio resource and vehicle rentals across all events• Merchandise Management: Oversaw BikeState38 shop, managed customers, analyzed data trends, managed inventory and more• Volunteer Management: Recruited and managed volunteer groups across all eventsADDITIONAL• Mapped routes across all events • Sourced content & managed BikeState38 Ride & Community Calendars• Customer Service & Registration including questions, requests, deferrals, transfers, and cancellations through registration platform

• Led sales force in 3rd year of Annual Primal Colorado Bike Expo• Maintained 40+ exhibitor relations • Organized & managed sales database & protocol • Executed & managed exhibitor activation • Managed Colorado Bike Expo social media across Twitter, Facebook & Instagram

• Cultivated relationships with host communities • Designed & created all site-map layouts • Solidified & retained relations with key vendors - Race timing, local bike shop, transportation and more• Organized catering for all staff meals• Managed relationships with all exhibitors & vendors • Orchestrated logistics pertaining to event villages• Built logistics manual for succeeding team members• Recommended & mapped potential

Race Across America | Race Across the West | Texas RAAM Challenge | California RAAM Challenge | Minnesota RAAM Challenge | Ohio RAAM Challenge | 6-12-24 Hr World Time Trial ChampionshipsDURING EVENTS• Directed 4 RAAM Qualifying races & 24-Hour WTTC• Co-Directed Race Across America• Managed registration, start line & finish line logistics for Race Across America• Conducted pre-race briefings which cover rules, expectations, safety, course navigation, and more• Ran race headquarters where I was in constant communication with crew• Timed racers using race|result software and tracked racers using Tractalis & TrackLeaders• Preformed quick problem solvingEVENT PREPARATIONS • Composed race information & logistical documents • Learned race|result timing software to time 24-hour cycling event • Used software to create registration platform across events and time qualifying races, streamlining user experience, saving money, easing ability to manage & analyze registrations & automating system• Programmed timing software for all qualifying events, enhancing professionalism of results postings, communications with riders, and live-streaming results globally.• Assembled e-mail marketing via Constant Contact for bi-monthly newsletter & race promotions• Partnered with communities to recruit & manage volunteers • Presented endurance cycling talks at local bike shops • Managed and tracked growth of social media – Instagram (8700), Twitter (5400) and 5 Facebook pages (39K)• Communicated with and managed sponsorship relations and sponsorship fulfillment• Recruited and directed photographers for events• Designed course & site maps, promotional flyers, finisher’s certificates, labels & more• Hired RAAM Race Headquarters staff and seasonal help• Reviewed course details, rule book, racer handbook, officials’ content, and website content and organization• Filed permits with city officials, park administrative, and reserve rental needs for event locations

San Francisco, California, Us

• Hired, supervised, trained, and motivated team members to maintain premier performance • Kept strong communication via email and phone with superiors and fellow team members in district• Ensured proper compliance with all operational regulations, policies and procedures• Demonstrated leadership through contributing to a company culture that supports customers in achieving their financial goals & team members in developing their careers• Built & sustained an inclusive culture that valued diversity, and helped the team understand and be inspired by their connections to the Vision & Values of Wells Fargo. • Positioned the team for success by fostering a positive work environment where team members were encouraged, motivated and developed to achieve their maximum potential• Coached and analyzed performance with management tools and processes• Managed the direction of work for 12 direct reports and were involved in the day-to-day operations of the teller line• Role Modeled for Wells Fargo’s customer-centric culture, while embracing diversity and maintaining ethics and integrity.

San Francisco, California, Us

• Managed customer portfolios, serviced relationships and cross-sold all products and services• Achieved 100% in customer satisfaction surveys and reached incentive every quarter • Coordinated and held off-sites to recruit new members• Cold called prospective clients to inform them of current promotions

• Designed, organized and conducted workshops and classes for ceramicists of a variety of backgrounds, skill levels & ages• Coordinated class schedules and assisted customers and fellow residents at any given or needed time • Self-motivated to productively work on self-managed schedule in personal studio space • Worked closely with the Executive Director to ensure the continuing success of existing educational programs

Cedar Rapids, Iowa, Us

Cedar Rapids, Iowa, Us

Public Relations Chair - Triathlon ClubHousing Chair - Alpha Sigma AlphaWork StudyPsi ChiMortar BoardEnvironmental ClubHabitat for Humanity Psychology ClubFDC

Cedar Rapids, Iowa, Us

Lead, mentored, and facilitated a group of 12-15 high school sophomores throughout a weekend long leadership seminarLead discussion groups, cheers, and ice breaker activities while being a positive role model

Assisted 5 full-time pharmacists in filling prescriptions, stocking bottles and drawers, and updating client/customer informationMaintained customer confidentiality, performed effective, efficient customer service, and assisted store staff with a variety of retail tasks

Coached ages 4-12, more specifically in trampolineLead stretches, demonstrations, drills, activitiesCommunicated with parents when necessary, assisted at competitions, helped with paperwork

Bachelor Of Arts (Ba), Psychology

Education record

Diploma, Psychology