• Project leadership for developing service deliverables, client onboarding, and internal workflow management for agency client delivery to increase resourcing efficiency and process documentation to enhance client satisfaction scores and retention.• Market research through travel industry conferences and event attendance. Supporting sales leadership with comprehensive audits and sales deck development for current and upcoming product lines.• Research and development of new client service product lines, including developing a new down-market service package and active research and development of products to be launched in 2025.• Executive participation in quarterly planning initiatives, contributing to strategic decision-making, resource allocation, and setting performance benchmarks to drive departmental and company-wide objectives.• Leading new department development for emerging service lines by building teams, establishing foundational processes, streamlining workflows, and implementing financial models to support scalable growth.

Expertise:➢ Expert Paid Media Strategy & Execution➢ Demand Generation Strategy➢ ABM Strategy & Customer Journey Mapping➢ Multichannel Campaign Media Planning➢ Marketing Agency Operations➢ Workflow Planning & Project Management➢ Client Delivery Excellence➢ Fractional CMOServices by request or invitationInsuredNothing is outsourced

➢ Spearheaded the formation of three client-service project management teams, fostering a collaborative and efficient service delivery model.➢ Led the development and implementation of internal workflow processes for sales and revenue operations, enhancing overall company efficiencies in Salesforce data hygiene, reporting, and accuracy.➢ Orchestrated the implementation of automation tools to streamline project management tasks, standardize internal communications, and ensure data consistency, resulting in a 40% reduction in project turnaround time.➢ Designed and deployed innovative deliverable, client onboarding, and renewal workflow solutions that resulted in an 83% increase in average client retention, markedly boosting company revenue and client satisfaction.➢ Managed resourcing and utilization using Mavenlink/Kantata and Harvest to align capacity planning, forecast hiring pipeline, and maintain 80% client contract profitability goals.➢ Developed and launched organizational change management initiatives to outline strategies to provide consistent, high-quality client experience across teams and product lines.➢ Mentored and coached project management teams, enhancing their skills in client service, workflow optimization, and technology adoption.➢ Directed cross-functional collaborations that unified multiple departments towards common goals, enhancing overall organizational performance and client delivery.

➢ Led an 11-member paid media team with diverse levels of experience, ensuring high-quality management of over 20 mid-market to enterprise B2B SaaS clients across various sectors such as cybersecurity, financial services, education, CRM, and cloud development.➢ Oversaw the development and execution of multi-channel paid media strategies for leading technology brands, with a focused demand generation goal of increasing Lifetime Value to Customer Acquisition Cost (LTV:CAC) ratios.➢ Achieved record-hitting customer acquisition gains following a manually verified TAM targeting strategy via LinkedIn advertising campaigns, which were celebrated publicly by key clients in sales enablement (2023) and CRM (2022) following these successes.➢ 2 years of team customer acquisition strategies via SEM, ABM, and TAM targeting strategies via LinkedIn advertising supported a long-term cybersecurity client through their successful IPO in 2022.➢ Strategies drove a multi-product cybersecurity software from averaging 1x LTV:CAC returns to over 7x over 2 years following intent-focused search strategies, manual TAM development, and ABM nurture campaigns for a multi-product offering.➢ Played a pivotal role in team career path development, promoting 2 team members to senior roles. Mentored, trained, and transitioned 3 MBA graduate interns into full-time strategy consultants who remain top performers for their teams.➢ Maintained a 98% team retention rate by fostering a culture of trust, openness, and candid feedback. This ensured a positive and collaborative working environment that supported team cohesion, camaraderie, and job satisfaction.

➢ Completed market research and TAM development that led to an advanced customer journey map for up to 3 years of a customer sales lifecycle for B2B SaaS organizations in the financial services, cybersecurity, data onboarding, and connectivity verticals.➢ Developed a long-term partnership with a major data onboarding SaaS company, optimizing demand generation strategies based on personalized 1:1 ABM and customer segmentation targeting, resulting in YoY digital customer acquisition gains.➢ Planned and executed personalized multichannel marketing experiences via content syndication, webinars, and event advertising supported by digital advertising across search and social channels to target ICPs through complex 6-month to 3-year sales cycles.➢ Reduced the average sales cycle for a business solutions hardware company from 28 months to 18 months by identifying key decision-making indicators and developing key content for delivery at critical points in the buyer’s journey over the course of a year.➢ Deep collaboration with sales and Marketing Operations teams, integrating with client Marketing Automation, CRM, and attribution tools for accurate attribution and reporting.➢ Developed a critical strategy development protocol for speaking directly with end customers for a continuous feedback loop, customer journey development, and marketing copy optimizations.

Managing multiple client digital advertising accounts including the planning, launching and optimization of each account across paid search, social and display channels, interacting directly with clients, managing the relationship and client expectations, monitoring progress of ongoing campaigns, compiling data and producing client reports.SEM and PPC advertising in Google AdWords, Bing Ads, LinkedIN InMail, LinkedIN Advertising, Twitter Ads and Facebook Advertising. Reporting through Tableau. Downsized in November 2016.

Pay Per Click (PPC) campaign setup and optimization, online media buys and optimization of Google AdWords, Bing and SEM through ongoing testing of ad copy, landing pages, bidding strategies, ad extensions and more. Management, implementation and tracking return on investment of PPC campaigns. Analysis and reporting of results to clients, as well as making performance recommendations.

Creation, management and optimization of AdWords search campaigns for 120 small to medium business clients in the Eastern region of the United States including; Connecticut, Michigan, Ohio and New York. Extensive reporting, integration and analysis.➢ Successfully improved CTR and ROI for 50+ accounts in the MI region➢ Improved agency workflow process by developing a series of spreadsheet databases for client management and reporting.

PPC Manager and optimization of client accounts utilizing AdWords, Bing AdCenter, Facebook, LinkedIN and Twitter PPC platforms. Webmaster, SEO, optimization and social media management.

Customer acquisition strategies for Google's B2B products, execution of large-scale AdWords campaigns targeting small business customers to a worldwide market. Management and optimization of campaigns with heavy emphasis on tracking and reporting.

Complete Internet Marketing Management, A/B and multivariate testing, landing page development. email campaign design, launch and reporting, AdWords and Bing Ads account management and budgeting, design and implementation of display and re-marketing campaigns, paid and organic social media marketing, affiliate marketing, banners and graphics. Daily performance reporting, SEO optimization, audits and integration. Excel dashboard creation and implementation. Utilized SEOmoz, Google Analytics, AdWords, Bing Ads, SEMRush, SpyFu, Unbounce and Omniture. Team collaboration with Web Developer, Affiliate Marketing Specialist and reporting directly to Executive Management in Colorado and Texas.

WordPress website development and maintenance. AdWords campaign management, SEO, SEM management, SEO audits, content writing and business development based on incoming website leads and quote requests. Utilized SEMRush, OpenTracker, Google Analytics and SEOmoz software including SalesForce integration and reporting. WordPress website design and migration from existing site with organic search optimization.

Complete website development and management. Business started in 2002 but incorporated in 2006. Photography and graphic design for a vintage clothing online resale boutique. Self developed and marketed ecommerce website. Magento, Shopify, 3DCart, CMS, mobile integration SEO, SEM, Ecommerce content writing and paid and organic social marketing. Email campaign design, launch, reporting and subscriber growth. AdWords setup and management. Business Management of two brick and mortar locations. Sold company in June 2011.