Amanda Kruit Email & Phone Number

Bend, Or, Us

Bend, Or, Us

As an Account Director, I lead a team of Account Managers to direct, retain, and grow accounts. I’ve spearheaded high-priority marketing initiatives, including managing a full brand realignment that involved scoping, resourcing, and executing an integrated digital campaign, virtual event, and website refresh. I also serve as the channel partner strategist for a cloud security provider and several key partners developing joint marketing playbooks to define targeted plays, content gap analysis… Show more As an Account Director, I lead a team of Account Managers to direct, retain, and grow accounts. I’ve spearheaded high-priority marketing initiatives, including managing a full brand realignment that involved scoping, resourcing, and executing an integrated digital campaign, virtual event, and website refresh. I also serve as the channel partner strategist for a cloud security provider and several key partners developing joint marketing playbooks to define targeted plays, content gap analysis, and demand generation tactics to meet their revenue goals. Orchestrated tiered ABM initiatives that include integrated campaign strategies, and alignment with sales, to drive increased account engagement across targeted verticals.Key Highlights: - Directed and project-managed a six-week brand realignment, ensuring MQL and pipeline goals were met while delivering a refreshed website and multi-channel campaign execution. - Proactively advise clients on top-level marketing strategies, develop clear briefs that inspire creative marketing solutions and ensure results. - Developed and executed a joint demand generation strategy for a leading cloud security provider and its partners, including developing messaging frameworks, content creation, and executing joint marketing campaigns. Example clients include: Google Cloud, Vyond, CrowdStrike, RippleWorx, and Wiz Show less

United States

As a Senior Account Manager, I excelled in developing and executing comprehensive marketing programs, driving demand generation, and fueling the sales pipeline for large B2B technology clients. My role focused on delivering strategic plans, providing expert guidance, and using data-driven insights to optimize campaigns and ensure client growth. Managing large-scale marketing initiatives, implementing creative solutions across digital channels, and leading cross-functional projects from start to… Show more As a Senior Account Manager, I excelled in developing and executing comprehensive marketing programs, driving demand generation, and fueling the sales pipeline for large B2B technology clients. My role focused on delivering strategic plans, providing expert guidance, and using data-driven insights to optimize campaigns and ensure client growth. Managing large-scale marketing initiatives, implementing creative solutions across digital channels, and leading cross-functional projects from start to finish. Developing & presenting yearly and quarterly business reviews (QBR) for client leadership teams. As well as establishing strong working relationships with clients, partners, and other stakeholders to increase client retention ratesKey Highlights: - Project managed end-to-end creative marketing programs and product launches, ensuring strategic go-to-market campaigns were launched to drive pipeline. - Developed a channel partner marketing strategy for smart data capture technology client, which included defining the joint value props, persona outlines, a partner onboarding plan, co-sell tactics, and a campaign-in-a-box component. - Provided ongoing industry best practices and strategic recommendations to drive client growth. Sample of clients served include: Google Cloud, FitOn, Vyond, Egnyte, DemandBase, Tulip, Cohere, and Scandit Show less

United States

As a Digital Marketing Manager, I successfully led digital initiatives that drove year-over-year growth in website traffic, lead generation, and customer engagement. I managed large-scale projects, including a full website redesign as well as a Marketing Cloud Account Enagement (Pardot) implementation, ensuring timely delivery and budget compliance. My expertise in SEO, paid media, and project management allowed me to optimize our digital presence, increase conversions, and enhance our online… Show more As a Digital Marketing Manager, I successfully led digital initiatives that drove year-over-year growth in website traffic, lead generation, and customer engagement. I managed large-scale projects, including a full website redesign as well as a Marketing Cloud Account Enagement (Pardot) implementation, ensuring timely delivery and budget compliance. My expertise in SEO, paid media, and project management allowed me to optimize our digital presence, increase conversions, and enhance our online reputation across multiple channels. By leveraging data analytics and cross-functional collaboration, I consistently improved performance across all platforms and maintained strong vendor relationships to support our marketing efforts.Key Highlights: - Increased website traffic by 30% year-over-year and improved conversion rates through SEO and content optimization. - Managed a $200,000+ digital marketing budget, achieving ROI goals and optimizing ad placements across six regions. - Achieved 41% growth on social media platforms by using data-driven strategies to adjust content and ad performance. - Built the position from the ground up. Show less

As a Regional Marketing Specialist, I led marketing and branding efforts to drive traffic to model homes and ensure the region met its sales goals while staying within budget. I coordinated regional events, sponsorships, and community launches, building strong vendor relationships and overseeing model home setup and closeout. I developed and executed targeted marketing campaigns across digital and traditional platforms, achieving sales and traffic goals. I also created media plans for ad… Show more As a Regional Marketing Specialist, I led marketing and branding efforts to drive traffic to model homes and ensure the region met its sales goals while staying within budget. I coordinated regional events, sponsorships, and community launches, building strong vendor relationships and overseeing model home setup and closeout. I developed and executed targeted marketing campaigns across digital and traditional platforms, achieving sales and traffic goals. I also created media plans for ad placements and implemented both corporate and community-specific marketing initiatives. Additionally, I organized regional trade shows and sponsorship events, all while managing a $500,000 budget, keeping expenses in check, and successfully hitting sales targets. Show less

As a Marketing Coordinator, I managed various marketing tasks to support the sales team, including order fulfillment and graphic design. I collaborated with sales, marketing, and management to create custom flyers, logos, and other assets for company-wide initiatives. I prioritized and coordinated design projects for events and programs under tight deadlines, while also gathering and reporting market data to executives. I maintained the company website, created landing pages for new… Show more As a Marketing Coordinator, I managed various marketing tasks to support the sales team, including order fulfillment and graphic design. I collaborated with sales, marketing, and management to create custom flyers, logos, and other assets for company-wide initiatives. I prioritized and coordinated design projects for events and programs under tight deadlines, while also gathering and reporting market data to executives. I maintained the company website, created landing pages for new communities, and ensured content accuracy. Additionally, I organized and managed samples and collateral for over 50 sales agents, developed new templates and tools to improve efficiency, and maintained a content library of key brand assets. Show less

Bend, Oregon Area

In this role, I created a wide range of sales collateral, including brochures and presentations, aligning the designs with strategic marketing goals to support business growth. I launched and optimized multiple client websites, improving landing pages to enhance user experience and increase conversions. I also crafted and published a monthly product newsletter, focusing on engaging content and strategies to boost customer retention. Additionally, I oversaw the editing and design of published… Show more In this role, I created a wide range of sales collateral, including brochures and presentations, aligning the designs with strategic marketing goals to support business growth. I launched and optimized multiple client websites, improving landing pages to enhance user experience and increase conversions. I also crafted and published a monthly product newsletter, focusing on engaging content and strategies to boost customer retention. Additionally, I oversaw the editing and design of published books to ensure consistency with brand messaging. I led order fulfillment processes for various clients, utilizing online stores to maintain brand consistency and improve conversion rates. Show less

Phoenix, Arizona Area

As a Marketing Coordinator, I created and presented proposals to support the sales team, focusing on making the content as impactful as possible. I led customer satisfaction efforts by designing surveys, analyzing the results, and making improvements based on feedback to keep customers engaged. I also updated and maintained the company website using WordPress and developed SEO strategies to improve our online presence. I managed email campaigns, handled PR and advertising to boost our brand… Show more As a Marketing Coordinator, I created and presented proposals to support the sales team, focusing on making the content as impactful as possible. I led customer satisfaction efforts by designing surveys, analyzing the results, and making improvements based on feedback to keep customers engaged. I also updated and maintained the company website using WordPress and developed SEO strategies to improve our online presence. I managed email campaigns, handled PR and advertising to boost our brand, ran the company's social media accounts, and coordinated trade shows and events to help grow the business. Show less

I managed sales reporting, CRM administration, and project managed the development and execution of the company website. I also coordinated marketing collateral for events and supported a company-wide initiative to improve sales and marketing processes, ultimately enhancing the company’s overall efficiency.

Master Of Business Administration - Mba

Project Management

Fundamentals course where we learned about, and worked on mastering the critical concepts you need to initiate, plan, execute, monitor.

Digital Marketing Science Program, Marketing, A

Course focused on Business Fundamentals, Strategy, Tactics/Technology for Digital Marketing. Consisted of 92 hours of training, followed.

Bachelor Of Science, Marketing, Spanish

Activities and Societies: American Women’s Business, Financial Management Association, ASU Women's Lacrosse Graduated with Honors Was.

300 Hour Hatha Yoga, Yoga

Yoga Teacher Training, Yoga