Amanda Laíza Vieira, is an architect who dedicated her professional life to the ceramics industry, where she discovered her passion for branding, seen by her as the perfect combination of art and strategy.Founder of Noon Creative Studio, she uses her 9 years of experience in the industry to create the perfect Image and Graphic Materials Strategy for surface companies, whether in print or for social media.Her career began in the commercial area of Portobello Grupo where she developed negotiation, prospecting and relationship skills with high-end architectural firms.She was then invited to join the Portobello Grupo marketing/branding team, heading the Images area. For two years, she developed the digital assets strategy, launching concepts along with Branding team, did the art direction of the shootings, and participated in the elaboration of the catalogs developed for the various channels and companies of the group.Amanda was born and raised in Brazil, and got her specialization in Social Media Marketing from Northwestern School, US. She currently lives in Florianópolis, a beautiful Brazilian island, and works remotely with occasional trips to the North American continent and Europe.