Amanda Lapid Email & Phone Number

Background keys and layouts for various projects, including Mighty Nein, Frog and Toad, Hi-Fi Rush, Paloni Shorts, and Apex Legends. Additional clients and projects available upon request.

Background Paint and design for Iyanu: Child of Wonder tv series

Background design on seasons 3 and 4 for The Great North animated adult comedy show

- Contributor for "31 Bodies - DrawMeAtHome" art collection book by Ume- Logo and cover art design for independent bloggers

Greater Seattle Area

Greater Seattle Area

- Provide best practices consulting services to clients in solving their web analytics and site optimization platform strategy and technical needs by designing technical site and page-implementation strategies- Collaborate with media teams to optimize pixels placement and understand vendor technologies, including Facebook, DoubleClick, Adwords, Lotame- Lead analytics implementation projects for enterprise clients various industry verticals, including automotive, CPG, and B2B- Work with internal and external teams to deliver subject matter expertise on utilization of Tag Management Systems and analytics platforms (Google 360, Adobe Analytics and DTM, Tealium, Optimizely)- Consult and advise key stakeholders & drive client success based on key performance indicators and business drivers- Create custom tracking solutions based on measurement plans, documenting solution design and mapping analytics variables- Define requirements and author dataLayer and attribute specifications, working with developers to dynamically populate data- Implement event tracking to fire on user interactions and capture audience attributes e.g. CTA clicks, video views (using YouTube API plugin), social sharing, form submissions

Greater Seattle Area

• Generated solution architecture and BI tracking frameworks and performed follow-up QA work to ensure proper implementation• Established and maintained data governance across Microsoft web properties• Transitioned client data from preexisting vendors to more fitting enterprise solutions• Provided support for WEDCS tracking and best-practice implementations, troubleshooting errors and working directly in SiteMuse when necessary• Implemented digital analytics solutions, including tag management systems, marketing analytics, and campaign tracking code, for web-based clients• Audited accounts in Google Analytics, Google Tag Manager, Adobe Analytics, and Ensighten to identify inefficiencies and errors and provide optimal solutions

Greater Chicago Area

• Provide expert technical support for cross-channel tag management product for over 100 clients in various verticals (media, hospitality, retail, transportation, etc). • Communicate with clients over email and phone to set up and troubleshoot tags for display campaigns, A/B tests, and other marketing initiatives• Lead both introductory and in-depth technical training sessions for groups of 1-5 users through for the product via screenshare• Work with other vendors to verify network calls and correct data collection• Collaborate with developers to build out new product features based on customer requests and fix internal issues

Chicago

• Oversee implementation projects from initial discovery sessions to execution and next-step partnerships.• Train clients on navigating various product interfaces and manipulation of data. Develop training agendas for both overview (basic usability) and technical (configuration, APIs) tracks• Answer ad hoc questions with regards to various Google products, including Google Analytics, Google Tag Manager, Adwords, and DoubleClick for Advertisers• Write, test, and implement custom analytics code • Generate digital analytics reports from various web platforms and dashboards for multi-channel campaigns. • Create and configure Google Analytics accounts, features, and settings.• Generate and provide implementation instructions for GA tracking, ecommerce, event tracking, and remarketing codes.• Analyze and provide optimization recommendations for current GA setups• Perform full site audits, delivering actionable insights for site improvement• Set up web page heat/click map and scroll map tests, drawing insights and recommendations from the results• Assist in competitive intelligence project, documenting and analyzing competitors' conversion funnels• Research and write one-page summaries on industry and technology updates

Provide classroom support for technological equipment and log issues in online databaseResolve technical issues over the phone, applying a high standard of efficiency and customer service

• Observed and supported client strategy meetings; gained firsthand exposure to organizational restructuring and business development processes• Produced deliverable Microsoft Powerpoint, Excel, and Word client documents; collected and synthesized consumer reports, compiled data and applied project models, developed graphs and visual workflows using Microsoft Visio 2010• Regularly updated company website with PR placements and press releases using custom content management system; analyzed and revised page content and design for SEO• Implemented Google AdWords marketing campaign for cloud-based software/service offering• Increased social media presence to raise brand awareness and drive website traffic

Assisted customers on the sales floor, answered questions, and retrieved productsPromoted the company credit card program and maintained merchandise presentation