Amanda [Lariviere] Hadley Email and Phone Number

At Hadley Dodd Marketing, I founded, built and run a digital and social media integrated marketing agency, focused on promoting commercial real estate, facilities management, food and beverage, non-profit and municipal brands. I work directly with clients, gaining their trust and inspiring them to leverage social and digital platforms for brand evangelization, awareness, and business objectives, while also mentoring a team who run social media, digital media, web operations/development, and paid social for enterprise firms.

• Directs social media brand strategy with annual budget spend for social advertising and technology tools; centralized content and social/digital systems for global matrix organization • Leads strategic social media marketing and communications program that supports competitive business goals, competitive brand positioning, clear value propositions and key messaging• Brings creative insight, ideas, strategies and storytelling to life while working to effectively monitor and manage plans, process and people for successful and timely execution• Collaborates between Comms, Marketing, Sales and Creative at the global and regional levels to coordinate a comprehensive digital content experience across channels and mediums.• Introduces new digital innovation for sales, marketing and brand storytelling campaigns• Champions and scales ongoing internal global social/digital media training platform for digital team, executive leadership and brokerage• Continues to grow and scale CushWake’s global employee advocacy program to meet the changing needs of a high-growth, sales-driven organization

Accomplished social media consultant with experience driving brand identity in the e-commerce and business to business landscape, the fashion/beauty industry and in the non-profit arena. Content writer for major online marketing campaigns, several product brands and public figures including emerging and traditional media, internal communications, press releases, brand identity and promotions.Accomplished ghost writer for executive leadership, lifestyle icons, celebrities etc. Worked consecutively since 2012 as the primary ghost writer for two well-known lifestyle blogs. Ghostwriting has appeared in publications such as The Huffington Post and Forbes “Top 100 Sites for Women” and multiple regional publications.

• Social media enterprise expert, growing Market America & SHOP.COM’s social marketing efficacy• Developed enterprise social media strategy, business planning with clear goals and objectives • Led digital communications implementation within a matrixed environment• Executive writer and editor for social media and blog content• Consulted as chief writer and editor across a variety of mediums, such as web and editorial content, advertising, sales literature, packaging/labels, business and scientific articles, photo captions, video scripts, and other ad-hoc projects

Positions held: Regional Program DirectorSpearheaded vision, development and execution of educational and adventure based programs and events in Hawaii, Costa Rica, Belize, Fiji, Australia, Tahiti and New Zealand. Accountable for development of international partnerships and effective vendor negotiations across international borders, time zones and cultures. Led leadership trainings and debreifings to prep and evaluate wilderness instructors for seasonal wilderness and adventure-based international travel programs. Led marketing efforts across the organization from content development, email marketing, blogging and web management to editorial responsibilities with an annual print catalog. Instructor/Wilderness First ResponderInstructed multiple wilderness and adventure-based travel programs with a focus on leadership, group development and team building. Led programs in Hawaii, South Pacific, Central America and Europe including leadership of a full circumnavigation of Mont Blanc. Provided leadership for trainings and initiatives focused on individual and group development skills and Instructed groups on technical backcountry skills e.g. cooking, first aid, navigation etc.