Amanda Rodriguez (Orozco) Email & Phone Number

Santa Cruz, CA, US

San Jose, California, United States

Santa Cruz, California, United States

United States

• Build and manage strategic communications to reach diverse audiences and customer groups. Analyze data to monitor effectiveness and adjust strategies.
• Develop marketing campaigns that increase awareness, drive media coverage, and amplify messaging. Ensure strategies align with department goals and KPIs.
• Monitor industry trends to be proactive in messaging.
• Write press releases, develop talking points, and coordinate media interviews.
• Identify and manage relationships with external partners to align and amplify messaging.
• Conduct analysis of customer journeys to streamline processes and increase customer satisfaction. Review customer service data to anticipate needs and develop FAQs for the call center.

San Jose, California, United States

• Plan, manage and evaluate community outreach to increase customer participation and support customer retention for San José Clean Energy (SJCE), the City of San José’s Community Choice Aggregation (CCA) program.
• Support public relations and advocacy efforts at the California Public Utilities Commission and California State Legislature to demonstrate SJCE’s value to the community and meeting aggressive local, state and federal.
• Collaborate and align with other City departments and local agencies, including other CCAs, on climate action and equity.
• Contribute to and supervise the development and maintenance of websites and other online content such as social media, newsletters and blog posts.
• Prepare press releases and talking points to promote SJCE’s value to the community and California’s transition to a cleaner energy future.

San Jose, California

• Served as Assistant Emergency Public Information Officer in the City's Emergency Operations Center during COVID-19 response. Supervised the development and dissemination of public information from February through.
• Developed and maintained policies and procedures for the City's Records Management programs.
• Coordinated cross-department responses to California Public Records Act requests.
• Provided training to department staff, council appointees, and elected officials to support a consistent approach to records retention and the timely release of public records.
• Liaised with the City Attorney's Office on legal issues including active and pending litigation.
• Identified potential PR issues and prepared talking points and statements for the City Manager.

San Jose, CA

• Liaised with the department’s communications team to develop, refine, and disseminate stormwater outreach materials including factsheets, websites, social media, videos, and PSAs.
• Tracked and analyzed state legislation that may advance the City’s stormwater initiatives or secure funding to improve stormwater infrastructure.
• Managed $200,000+ in grant funding for the City’s creek cleanup partners (public agencies and nonprofit organizations) to conduct cleanups along San José’s waterways.
• Researched and followed trends in local, regional, and national housing policy as it related to stormwater issues, homeless encampments, and environmental quality.
• Gathered and organized stormwater program data to analyze trends in trash loads and characteristics within San José’s stormwater system and waterways.
• Supervised and trained members of the San José Conservation Corps and City staff to follow appropriate safety measures when conducting creek cleanups.

Redwood City, CA

• Developed and began implementing a communications plan for the Home for All Initiative to educate all segments of the community about the jobs/housing gap and how increased affordable housing will reduce traffic and.
• Researched the municipal code of all 20 cities in San Mateo County to update the local housing policies and programs matrix used in the Home for All Initiative.
• Represented the County at Non-Profit Housing Association of Northern CA meetings to discuss legislative priorities and existential threats to housing production.
• Prepared meeting agendas and minutes for the Deputy County Manager, department directors, and County Counsel on highly sensitive issues.

San Jose, CA

• Attended planning meetings with program staff and vendors to develop marketing materials for public education and outreach campaigns.
• Prepared campaign tactics, tracked budgets and conducted research to evaluate campaign effectiveness and performance.
• Managed the department’s process for responding to California Public Records Act requests.
• Developed media advisories, photography, articles and other communications to promote the City's environmental initiatives and foster sustainable behaviors.
• Facilitated the creative production process between program staff and graphic designers.

Phoenix, AZ

• Conducted nonpartisan research and produced accurate and well-researched bill summaries under tight deadlines.
• Presented bills and answered questions in committee and caucus each week.
• Prepared amendments requested by representatives, lobbyists and stakeholders.
• Communicated with legislators, state agency liaisons, lobbyists, constituents and members of the general public with excellent customer service.
• Attended sensitive stakeholder meetings and participated in a nonpartisan and respectful manner.

Tempe, AZ

• Demonstrated exceptional data management skills and used Microsoft Excel to enter data and transcribe student responses from in-class exercises.
• Performed other administrative tasks such as distributing student per diems and coordinating the daily lunch buffet.
• Supervised a class trip to Washington DC, with 53 international students from India.
• Coordinated and supervised a trip to Monument Valley National Park and Grand Canyon National Park with the same group of students.

• Described tour points of interest to group members, and responded to questions.
• Conducted educational activities for school children.
• Provided directions and other pertinent information to visitors.

• Used semi-automated parcers to enter data into biodiversity database as part of an effort to digitize plant natural history specimens.
• Used locality data, Google Earth and GEOLocate to geo-reference specimens in an online biodiversity database.
• Photographed specimens and organized photos on computer for easy access by herbarium users and for use on the online biodiversity database.

Tempe, AZ

• Collaborated with US and Mexican students and professors to understand water resource management and conflicts in the State of Sonora.
• Attended various sustainability tours with state and local water managers.
• Performed hydrological field experiments and conducted water-use surveys. Analyzed data upon return to ASU.
• Presented preliminary findings with colleagues in a formal presentation at Arizona State University.

Tempe, AZ

• Collected data about campus trees.
• Learned gardening techniques, composting techniques, and harvested produce from campus.
• Attended quarterly Tree Campus USA meetings with campus and city officials.

Master Of Science (Ms), Environmental Management

Bachelor Of Arts (B.A.), Earth And Environmental Studies

Activities and Societies: UMB-WEST Summer program