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As Director of Sparkling Communications, a B2B marketing services company for tenacious travel tech companies, I help clients accelerate their go-to-market objectives and grow revenue. With +15 years of experience in travel tech, I’ve worked with some of the most influential players, steering their go-to-market motions and communications strategy. I guide businesses through the complexities of B2B marketing in the travel tech domain, from strategy development to execution. Whether it’s honing product positioning, creating sales collateral, managing media relations, or crafting thought leadership content, I focus on delivering growth.At Sparkling Communications, I collaborate with a trusted network of world-class strategists and practitioners across multiple disciplines, each with years of experience in the travel tech sector. Together, we help companies articulate their unique value, grow revenue, and cut through the noise.Accelya / Farelogix /OpenJaw Technologies / CitizenPlane / TPConnects / Mystifly / Maxamation / Planitas / acmetrics / SeatBoost and more.
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Head Of ResearchT2RlDublin, Ie -
Founder And Managing DirectorSparkling Communications Limited Jun 2023 - PresentIrelandSparkling Communications is a transformative marketing service for B2B software companies needing fresh thinking and experienced hands. We spark growth by unlocking value across the marketing discipline, from corporate communications and branding to demand generation and product marketing. -
Director Of Solutions Marketing / Head Of Product MarketingAccelya Group Jan 2021 - Jun 2023Dublin City, County Dublin, IrelandAccelya is the airline-first software partner to the air transport industry, delivering innovative change at speed and scale. At Accelya, I helped shape and execute the marketing strategy, combining and amplifying the value of the solutions portfolio following multiple acquisitions. I led the Solutions Marketing team and collaborated with key stakeholders to define and execute product positioning, core messaging, and integrated campaigns that drove market engagement.I secured Accelya’s position as a credible “end-to-end” alternative to entrenched, legacy system providers, underpinning ongoing commercial success. -
Vp Of MarketingFarelogix Aug 2018 - Jan 2021County Dublin, IrelandFarelogix was a software company that disrupted the status quo by providing airlines with a platform to dynamically manage their pricing, merchandising, and distribution strategies. Serving under the SVP of Marketing, I led the Marketing Communications team, overseeing the development of marketing strategy and execution across the discipline. I put Farelogix on the map as a provider of dynamic offers and drove substantial marketing value that resulted in Accelya acquiring Farelogix in 2020. -
Vp Product MarketingFarelogix Aug 2017 - Aug 2018County Dublin, Ireland
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CmoAmmeon Mar 2016 - Aug 2017Dublin, IrelandFounded in 2003, Ammeon provided a range of IT services to clients across legacy-constrained industries, including financial services. As the first marketing leader at Ammeon, I was challenged with communicating the company pivot from a body shop to a DevOps consultancy and cloud-service provider. I was responsible for:• Brand refresh • Corporate and product messaging • Website and collateral • Thought leadership content • Events.
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CmoOpenjaw Technologies Sep 2011 - Feb 2016DublinOpenJaw Technologies (OpenJaw) is the leading online technology partner of the world's biggest travel brands. As Head of Marketing, I led the development of marketing strategy and program delivery. Reporting to the CEO and serving on the Leadership Team, I was responsible for: • Rebrand • Corporate and product messaging • Website and collateral • Thought leadership content • Product Launches • Events including the annual customer conference.My marketing leadership and execution abilities contributed significantly to company growth, resulting in Travelsky’s acquisition of OpenJaw for $39.4m. -
Marketing Communications ProfessionalNewbay May 2008 - Sep 2011Dublin, IrelandNewBay Software (NewBay) developed mobile and digital media solutions for telcos, mobile operators, and handset manufacturers globally. I was charged with helping develop and implement the marketing communications strategy for NewBay. Responsibilities included: Driving global media and analyst relations campaigns, managing corporate and brand reputation via EMEA and US-based PR agencies, speakers bureau, awards program, events, digital marketing campaigns, and sales collateral development.Contributed to company growth and acquisition by RIM for $100m. -
Account ManagerMarketing Network Jan 2005 - May 2008Dublin, IrelandPR professional at Prior Communications @ Marketing Network, the Consumer PR Division of below-the-line agency, Marketing Network.Responsibilities included: Part of the ‘Magic Team’ responsible for strategic planning across all company accounts and divisions, implementation of creative, on-message and effective Communications campaigns to support some of Ireland’s best- loved, and highest profile brands. Sponsorship (on behalf of property and client), Above-the-Line and Below-the- Line Campaigns (creation and management), Media Relations, Event Management, Product Launches, Design Projects (print and online) and Business Development. -
Public Relations ProfessionalPrior Communications Jan 2000 - Dec 2004Dublin, IrelandMedia Relations, event management, campaign management, business development for the agency.
Amanda Campbell Skills
Amanda Campbell Education Details
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Strategy Execution -
Fitzwilliam InstitutePublic Relations -
Tourism -
Politics
Frequently Asked Questions about Amanda Campbell
What company does Amanda Campbell work for?
Amanda Campbell works for T2rl
What is Amanda Campbell's role at the current company?
Amanda Campbell's current role is Head of Research.
What is Amanda Campbell's email address?
Amanda Campbell's email address is am****@****ech.com
What is Amanda Campbell's direct phone number?
Amanda Campbell's direct phone number is +353164*****
What schools did Amanda Campbell attend?
Amanda Campbell attended Harvard Business School Online, Fitzwilliam Institute, University Of Otago, University Of Otago.
What are some of Amanda Campbell's interests?
Amanda Campbell has interest in Professional Development, Marketing, Event Management, Cooking And Entertaining, Arts And Culture.
What skills is Amanda Campbell known for?
Amanda Campbell has skills like Marketing Communications, Social Media Marketing, Social Media, Media Relations, Event Management, Business Development, Strategy, Marketing, Marketing Strategy, Online Marketing, Public Relations, Campaign Management.
Who are Amanda Campbell's colleagues?
Amanda Campbell's colleagues are Michelle D'sa, Fiona Sturrock, Abhilasha Ved, Shiroy Khan, Paul Horler, Gaurav Bandiwadekar, Imogen Craven.
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