Strategy Director at communications, creative & performance agency, Keep Left. As the Sydney office's most senior team member, responsibilities include new business, on-boarding new clients, managing and fostering client relationships, and ensuring deadlines and KPIs are delivered.

A three-month contract role to replace senior staff on leave and during a particularly busy client periodResponsibilities: • Oversee the Marriott International account, including:o Research and prepare campaign proposalso Oversee campaign management and roll outo Client management and engagemento Media pitching and liaisono Copy writing and press release writingo Timeline managemento Oversee campaign KPIs and deliverables• Media pitching and liaison• Additional senior agency advice and support including:o Trouble shootingo Media pitching and liaisono Research and prepare client strategieso Research and prepare new business proposalso Research and prepare famil itinerarieso Copy writing o Proof and edit team writing• Provide mentoring, guidance and support to junior staff

A contract role to assist in establishing the Australian office for Cohn & Wolfe, specifically the consumer division. Responsibilities included: • Establish the consumer division for Cohn & Wolfe’s new Australian business• Research, prepare and present new business proposals on behalf of the agency’s largest new business - Newell Brands • Establish client KPIs and reporting processes• Oversee the quality and delivery of all client activity• New business development - researching, preparing and presenting proposals• Trouble shooting• Assist in the hiring and mentoring of junior staff• Provide mentoring and guidance to junior staff• Client negotiations and engagement

Responsible for new business development and setting Undertow Media’s marketing direction, as CEO and then Executive Director Amanda Graham drove record growth and profits for the company.Her clarity of vision, determination and action-oriented philosophy set a strong example to her team and achieved great results for clients, amongst them ING Real Estate, Stockland - Communities and Retirement, City of Melbourne, Costco, Origin, National Foods and Tupperware.In addition to her consumer marketing experience, Graham also handled issues management for clients including the Southern Star Management Group and several national property development companies.Graham also served on the company’s board of directors, providing strategic business advice and mentoring to the broader executive team.

As the PR Manager for Tupperware Australia & New Zealand, Amanda Graham was responsible for building upon the company’s reputation as one of the most recognisable brand names in the world.She built a strong relationship with media contacts by introducing a strategic media engagement campaign, bi-annual media tours and pursuing cross-leverage opportunities with organisations including Racing Victoria and Starlight Children’s Foundation to name a few. Her flair for news-generating campaigns led to front page covers and TV news features for everything from Tupperware’s 40th birthday and the demonstrator business opportunity through to driving the creation of a garden made from the plastic-fantastic for the Melbourne International Flower & Garden Show. The strength of her results, creativity and strong relationships led Tupperware to follow Graham to Undertow Media as a PR client when she left to join the agency in early 2005.

Amanda Graham worked at Drury Communications, one of the country’s leading corporate communications consultancies, as a key member of their emerging marketing communications team.Th experience provided her valuable international communications insight whilst leading creative campaigns for for clients including Nike, Bank of Ireland, Paddy Power, Jurys Doyle Hotels, Carphone Warehouse and Statoil.

Amanda Graham joined The PR Edge whilst still completing her final year of university studies and quickly worked her way up from account coordinator to account manager, coordinating successful campaigns for Tupperware, Capt'n Snooze, DuPont and Lincraft