Amanda Leeman Email & Phone Number

Columbus, Oh, Us

Columbus, Oh, Us

As a performance marketing leader at Express I’m responsible for driving SEO, paid search, and affiliate strategy, execution, and reporting. This includes:- Managing a multi-million dollar annual budget.- Managing two direct reports, the affiliate marketing specialist and digital marketing specialist.- Managing two agency partners that assist with implementation for paid search and affiliate placements.- Developing the paid search, SEO, and affiliate strategies.- Reporting to the executive leadership team on performance and insights.

Columbus, Us

I founded Rose Digital, a digital marketing consulting company, specializing in digital marketing strategy, website audits, user experience, content marketing, and more.

As a digital marketing leader at Adept Marketing, I worked with the agency's top tier clients to optimize their SEO. These clients span a number of industries including ecommerce, healthcare, and travel.In addition, I managed a team of SEO analysts.

Pickerington, Ohio, Us

As an ecommerce leader at RG Barry I was directly responsible for managing website content, driving traffic, acquisition, and conversion for two brands, dearfoams.com and baggallini.com. This included:- Managing 3 associates who executed email, social media, and paid programs.- Developing strategy for digital paid media, SEO, social media, email and acquisition, affiliates, blog, and more.- Developing a content strategy that aligns with our online merchants’ sales objectives and promotions.- Managing our paid media budget of $1M+ per year. - Working closely with our online merchants, development team, creative team, and brand managers to achieve our objectives.- Reporting to the ecommerce team and C-suite on a daily basis on traffic and sales. Since the beginning of our fiscal year April 2019, we have:- increased website sessions by 58% year over year for baggallini.com- increased revenue by 54% year over year for baggallini.com - increased website sessions by 73% year over year for dearfoams.com- increased revenue by 94% year over year for dearfoams.com- increased email acquisition by 123% for baggallini and 173% for Dearfoams

Dublin, Oh, Us

Developed and implemented strategies for all digital initiatives, as well as managed the Digital Marketing Specialist.Managed stanleysteemer.com. This included:- Launching a new website in July 2018.- Developing and implementing content strategies. - Implementing SEO best practices. This has resulted in a 5% increase in organic website traffic year over year. - Ensuring the online quote tool converts efficiently. This has resulted in a 6% increase in scheduled appointments year over year. Managed all digital paid media, including ppc, display advertising and social media advertising. This included:- Developing an RFP for a new digital paid media agency.- Managing the new agency partner and working with them to develop an ad strategy.- Overseeing progress and reporting. Oversaw the social media program, managed by the Digital Marketing Specialist. This included:- Developing a social media strategy.- Working closely with the creative team to define a brand voice and look in the social space.- Working with the customer service team to help define parameters for managing customer complaints.- Working with the Digital Marketing Specialist to ensure consistent messaging.Managed all review platforms, Google My Business pages, Yelp business pages and more for the 282 Stanley Steemer locations. Worked with ReviewTrackers and Yext to help manage these. Launched a video content strategy based in SEO to elevate Stanley Steemer’s YouTube presence.

Cary, Nc, Us

Drove and implemented social media and content strategies for 5+ brands.Responsible for social media efforts from a strategy, development, lead generation, implementation and analysis perspective across all social platforms including Facebook, Twitter, Instagram, Snapchat, Pinterest, Houzz and others. This included platform launches, creation and execution of all content, ongoing maintenance, analytics and optimization, lead generation, paid opportunities, customer service inquiries, and building and maintaining relationships with influencers. - This has resulted in a 160% increase in website referral traffic from social media year over year and an 83% increase in overall social following year over year. Responsible for blog strategies and execution for Ply Gem and Simonton Windows & Doors. This included developing content calendars, keyword research, writing SEO focused content, maintaining relationships with blog writers and influencers, and executing all content.- This has resulted in a 149% increase in traffic to Simonton Windows & Doors blog and a 215% increase in organic traffic to Ply Gem’s blog.Assisted Digital Marketing Director with campaign project management for 5+ brands, developing email strategy and content, and updating website content.Conducted social media trainings for key Ply Gem customers and associates.- Trained more than 225 customers on how to use social media for their business.

Managed all external communications to partners and customers. Managed all social media platforms from a strategy, content creation and implementation perspective. This included Facebook, Twitter, Pinterest and others.Developed content strategy, conducted keyword research and wrote SEO focused content for Simonton’s blog, The Window Seat. Developed video content strategy and coordinated all video production, including script writing, overseeing video production on set and overseeing the editing process.Assisted in development of the overall content strategy for all of Simonton’s digital assets, including its website relaunch (simonton.com).

Managed all media coverage for 3+ events, including Red, White & BOOM!, First Night Columbus and WaterFire Columbus. Managed sponsor and partner relationships and carried out sponsor benefits. Community and content manager for Facebook and Twitter pages. Recruited and coordinated volunteers. Managed artist recruitment and coordination for the Riverfront Arts Festival. Assisted in coordinating programming, operations and logistics of Red, White & BOOM!, First Night Columbus, WaterFire Columbus and The Riverfront Arts Festival.

Wrote and edited grants submitted for student consulting projects.

Project manager and consultant for internationally focused marketing and research projects. This included market research for Thailand-based companies and the Embassy of Poland; and successful execution of a grant that established a conference at Ohio University educating on poverty in Liberia.