>> Advise on market segmentation, gap analysis, and persona development>> Develop go to market strategy for direct-to-consumer and B2B segments>> Align sales and marketing and sales funnels/pipeline, including sales stages, lead scoring, and qualification criteria in order for the CRM to be set up and built>> Worked with outside vendors to design and maintain CRM architecture>> Create and implement promotional strategies for email, social, and digital channels

I advise, implement, and coach technology companies on their marketing, sales, and product strategies often working hands on with these teams on sales-marketing alignment initiatives, lead generation programs, product positioning, messaging, product marketing enhancements and more. While other consultants simply advise strategically, I implement immediate changes that drive results, while working within your existing marketing and sales team, to teach, coach and mentor.

INTERNATIONAL CLOUD-BASED SOLUTIONS PROVIDER DELIVERING EDUCATIONAL RESOURCES AND DIGITAL TOOLS TO K-12, HIGHER EDUCATION, PUBLIC LIBRARY, AND CORPORATE MARKETSRecruited by CEO with mission to reposition company portfolio and brand. Led board discussions of marketing, sales, and strategy, which drove successful corporate exit.>>Transitioned marketing department from a production-minded service provider into a lead-generating sales and product partner by generating over 19,000 leads resulting in 52% of all new business bookings. Grew sales pipeline by 7X >>Personally delivered new sales messaging strategy and framework across all end markets which resulted in double-digit YOY revenue growth >>Concieved and delivered company branding and messaging strategy which attracted a private equity buyer>>Participated in quarterly board meetings with CEO and CFO and led the discussion of the sales, marketing, and editorial strategy including metric data >>Created an agile environment, that stood up marketing webinars, bundled distance learning solutions and delivered 2,000 trials and 1M in revenue in 6 months when the pandemic hit >>Reallocated marketing budget from print to digital saving $350K annually>>Developed cross-sale campaign that drove $375,000 in 6 weeks into higher education by implementing gap analysis, mid-funnel marketing assets, and aligning with sales >>Launched first Infobase blog in May of 2020, and by 2022 delivered over 75% of trac from organic sources >>Created sales-enablement culture, which includes reliance on shared resources, trainings, communication, and data >>Launched three platforms into the market to align with CIOs and CTO in order to raise AOV and allow our sales team to penetrate additional buying centers >>Maintained lowest employee attrition rate by department in the company, during the great resignation period, the pandemic and while transitioning fully remote; retained all marketing employees from former leadership

Repositioned the college program from finance curriculum to SaaS recruitment solution - concept to over 300 universities Nationwide. Created a weighted pipeline at 5X valued at $5M. I also launched diversity segments to over 31 HBCUs, attended and spoke at 5 national conferences, carried a $1M pipeline, and exceeded my quota each quarter.>> Delivered over $1.5M in revenue per year with 300 universities enrolling in corporate sponsorship >>Created all marketing collateral including sales sheets, sales decks, marketing air game, webinars, infographics, university advertisements, media kits and scripts >>Converted 31 or 28% of all Historically Black Colleges and Universities (HBCU) in 1.5 years through targeted messaging and ABM strategies >>Wrote case studies with financial partners like Axa Equitable Advisors - securing partnerships and working with constituents to write and edit the study >>Attended and spoke at 5 national conferences, including HBCU marketplace with Northwestern Mutual >>Placed over 3,000 college graduates in finance positions at branches, banks, and corporations across the country thanks to the creation and execution of this program

Designed an air game for sales and assisted in revenue growth. Established Item Master as a premiere thought leader in the marketplace.>>Built streamlined sales and marketing processes. including acceptance criteria, digital roadmap, and content strategy>>Launched Marketo, including lead scoring, lead lifestyle, and full automation in six weeks>>Created digital content strategy >>Developed editorial calendar for Q4 2017 and Q1 2017

Infogix provides end-to-end, real-time, and automated data analysis across your enterprise. Using our Enterprise Data Analysis Platform we help improve data quality, ensure effective transaction monitoring, provide balancing and reconciliation, and identify and predict fraud and customer behavior. Promoted and managed an 8-member team of high-performing, engaged professionals.>>Grew marketing opportunities by 48%, generating $25,403,228 in pipeline revenue and an increase of 25% in YoY revenue >>Reported monthly to the board on pipeline generation, P&L, digital strategy, SEO, and campaign KPIs and collaborated with the CEO, SVP of Product and SVP of Sales to formulate GTM strategies >>Led team in alignment with product management to achieve revenue and pipeline growth >>Created ABM programs designed to increase the velocity of the sales cycle and penetrate key accounts >>Reported monthly to the board on pipeline generation, P & L, digital strategy, SEO, and campaign KPIs >>Established Infogix as a thought leader by publishing articles in journals such as Fortune, Forbes, Insurance & Technology >>Managed, trained, and learned from a team of 8 dynamic professionals>>Created overall marketing and messaging strategy

Reported to SVP of Marketing and led 9 Direct Reports>>Developed and drove company marketing strategy>>Pivoted marketing and comms strategy from a PR focus to lead gen focus by customized thought leadership content>>Created campaign strategies that focused on data and KPI's by creating four vertically aligned campaigns that were distributed weekly and measured results to goal

Promoted and managed all marketing programs, recruitment staff, & corporate relations for the College of Engineering.Over my tenure, we created an entire recruitment-to-retention-to-engagement pipeline that starts by making the functional engineer a real, tangible idea in the heads of elementary and middle schoolers, transitions into a retention campaign that builds community and strengthens the opportunities available to our current students, and finally celebrates our alumni by engaging them in the entire process.>>Influenced student recruitment with inclusive and engaging campaigns resulting in 12% increased enrollment >>Refined corporate partnerships with the university resulting in a 3x growth in three years. First-time ever in the history of the college that corporations actively funded enrollment campaigns >>Developed brand imperatives & extended to all personas >>Wrote and received grant money for STEM-related student recruitment campaigns >>Created & managed marketing strategies for recruitment, retention, corporate partnerships, & engagement >>Supervised 4 direct reports, all marketing programs, and recruitment staff>>Facilitated relationship between university brand/executives and college sub-brand/administration >>Served university marketing efforts by serving on several taskforces and groups

My background in research, passion for emerging technology and attention to data combine in my current position. With a focus on lead generation, I develop and implement targeted email marketing campaigns, SEO/SEM, and social media initiatives in order to extend NIU programs to the adult market place.>>Scale the structure and processes across entire outreach division>>Learn what clients want and create structure to achieve University goals

Utilizing my copy writing expertise and research background, I worked as a project manager over our credit division.

Initially hired to copy write and edit, I quickly evolved into a project manager in charge of promoting NIU's off-campus programs and courses. I wrote all campaign materials, managed web development, optimized the content, oversaw Internet advertising, and computed all analytics and profit and loss scenarios.

As a consultant with Open Cube Media, I build marketing campaigns focused on utilizing SEO, SEM and social media in an effort to drive traffic to the sites I manage.

I assisted the sales team in writing materials based on promoting and extending the brand of The Children's Internet. These materials were used to secure advertisers and partners across the nation.

I managed 11 employees and was responsible for all marketing, ad buys and database organization. I also handled all vendor, client, builder and customer relationships.

I managed 11 employees, lead all marketing efforts and advertising initiatives. I also handled the books, billing, taxes, and schedule.

Manage accounts for collections.