Amanda Lefebvre Email & Phone Number

• Collaborate across engineering, marketing, AR, and PR on messaging and communication strategies with marketing to land product strategy and narrative with key industry influencers, partners, customers and field. • Optimize executive and management communications with executive coaching, messaging and materials development. • Plan and executive employee communications strategy and cadence for CVP of Program Management.

Greater Seattle Area

• Azure Sphere product planning. Support product planning efforts with market research, analyst engagements and customer discovery process to enable organizational transition to industry centered product planning and GTM approach. • Competitive landscape analysis and positioning. Drive collaborative effort across marketing, sales, engineering, and product marketing to develop framework of comparison and positioning for Azure Sphere’s IoT security solution. Researched and developed field-ready competitive battlecards for seven leading and emerging competitors. • Thought leadership and positioning and messaging development. Researched and wrote by-lined articles and blogs for Azure Sphere engineering leader. Led primary research project to drive new data driven storytelling around emerging risks of consumer IoT. • Azure Sphere GTM strategy and execution. Supported public preview and general availability of new IoT device security solution with product positioning, messaging and copy. Enabled field and partner readiness with the development of Azure Sphere marketing playbook, designed to internally scale understanding of Azure Sphere, including approved product descriptions and benefits messaging, product FAQs and customer ready copy.

• Voice of the customer program. Tasked with driving customer consideration of new Office 365 application, Microsoft Teams, by showcasing business value of early customers. • Customer engagement. Identified customer reference candidates through product usage analysis, engineering recommendations and brand value evaluation. Recruited product advocates and conducted customer interviews about Microsoft Teams usage. Developed benefits-oriented case studies and messages for use across PR, blogs, events and corporate customer evidence program. • Marketing and event messaging. Supported launch and PR events through development of customer talk tracks and quotes for product launch and general availability press events.

• Office suite product marketing lead. Led integrated strategy and messaging across PR/AR, advertising, web, social and events for the launch of Microsoft Office 2016. Deliverables ranging from foundational application and platform positioning, app level messaging research and development, web copy development, program specific blogs and cross company storytelling collaborations. • Executive communications support. Led development of executive blogs, press-facing scripts and presentations to support Office 2016 launch.

Redmond

• As product marketing lead for Microsoft Office's online experience, led Office Web Apps re-launch and GTM. Drove primary research to support product rename and product positioning efforts. Led organizational alignment around new product positioning relative to existing Office offerings. Re-launched Office.com as the leading brand experience to transition Office Web Apps from a companion experience to a core collaboration service of Microsoft Office. • Enterprise sales support. Developed field and customer facing roadmap and pitch decks for use in sales conversations. Collaborated with engineering counterparts to develop and deliver product presentations at Microsoft customer and partner events.

• Integrated marketing lead. Broad integrated marketing role included management of multiple agency teams to ensure consistent messaging and storytelling across web, social media, PR, digital and print advertising and newsletter. • Product and GTM launch strategy. Drove launch planning and execution for two major launches (Office 2008 and Office 2011) to successfully disclose and position new releases and sustain momentum over multi-year product lifecycles. • Global communications lead and spokesperson. Responsible for the development of reactive and proactive plans and messaging for Office for Mac product and business. Served as primary media spokesperson for events, product reviews tour, reactive communications, and program launches. Managed international communications calendar, messaging and PR activities and ongoing communication to Microsoft subsidiaries and corporate stakeholders, ensuring consistent and impactful messaging around the world. • Partner communications. Ongoing collaboration with Apple communications teams, both a competitor and a partner, to ensure transparency and alignment in areas of mutual benefit and concern.

Takamatsu, Japan

Ba, International Political Economy

Diploma, Centro De Lenguas Modernas