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At the helm of a cutting-edge marketing consultancy, I specialize in strategic growth and branding for a diverse clientele, including fintech and entertainment industries. My approach has successfully driven hundreds of thousands in additional revenue and billions of views online. With over a year and a half of dedicated leadership, my team and I tailor unique marketing strategies to each business, ensuring their brand resonates with the intended audience.Previously, as a Partner Marketer at Human Interest, I guided a robust team of 80 Account Managers, enhancing B2B brand development for over 400 finance businesses. We nurtured valuable partnerships and managed significant marketing budgets, which resulted in a comprehensive branding overhaul and increased brand loyalty across the board. My expertise lies in creating marketing campaigns that speak to customers and deliver measurable business outcomes.
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Head Of Artist DevelopmentNotebook Nov 2024 - PresentLos Angeles, California, United StatesConnecting artists with their audiences @ Notebook.fmDreamt up and founded by Julia Michaels and Julian Bunetta, Notebook is a music platform with a human touch. Notebook supports musicians – from creating a place for musicians to engage with their super-fans to paying songwriters for their work. -
Chief Executive OfficerSongbird Media Jan 2022 - PresentLos Angeles County, California, United StatesMarketing Services provided to a variety of independent musician clients. -
Coordinator, Partner & Revenue MarketingHuman Interest Jan 2022 - Mar 2023San Francisco, California, United States● Managed over 80 Partner Account Manager’s marketing strategies for over 400 businesses in diverse fields, including banks, payroll partners, franchise, nonprofits and more, creating collateral to increase 401(k) savings.● Redesigned Human Interest’s entire branding strategy, managing over $1 million in marketing dollars, enhancing brand awareness through logos, color schemes, merchandise, physical marketing campaigns, webinars, and more. Nationwide ensuring satisfaction with Human Interest and creating brand loyalty. -
Assistant Product Marketing ManagerAtlantic Records Sep 2019 - Jan 2022Los Angeles, California● Orchestrated over 60 artist projects (Coldplay, Bruno Mars, Chappell Roan, Charli XCX, etc.), blockbuster film soundtracks, and various label projects, coordinating multi-team efforts to ensure flawless releases and cohesive marketing strategies.● Budgeted over $15M in marketing dollars, keeping track of finances for each project, spending appropriately and in ways that benefited the artists and moved the needle forward for the company.● Championed multi-level marketing campaigns from brief through launch, and well thereafter launch, monitoring and analyzing campaign performance metrics to measure effectiveness.● Designed and created all marketing collateral, including pitching one-sheets, GRAMMY consideration posters, merchandise, vinyl, cover art, and promotional materials. -
Committee MemberBusiness Careers In Entertainment Club (Bcec) - Berkeley Chapter Aug 2018 - Jan 2019Berkeley, CaAttended bi-weekly meetings centered around professional development to expand career knowledge. Engaged with professionals from various industries at eight networking events to discuss current trends and ideas circulating in the entertainment industry. Marketed eight club-wide events on the UC Berkeley campus through physical marketing and social media campaigns, which resulted in 100+ attendance at each event. -
Entertainment ReporterCaltv Aug 2017 - Jan 2018University Of California, BerkeleyConducted on-air interviews with students on campus for UC Berkeley’s online entertainment station. Filmed videos for an online audience with over 5,000 subscribers on Facebook and YouTube.
Amanda Lehaf Skills
Amanda Lehaf Education Details
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Class Of 2019 -
2015 - 2017
Frequently Asked Questions about Amanda Lehaf
What company does Amanda Lehaf work for?
Amanda Lehaf works for Notebook
What is Amanda Lehaf's role at the current company?
Amanda Lehaf's current role is Head of Artist Development.
What is Amanda Lehaf's email address?
Amanda Lehaf's email address is am****@****rds.com
What is Amanda Lehaf's direct phone number?
Amanda Lehaf's direct phone number is +194957*****
What schools did Amanda Lehaf attend?
Amanda Lehaf attended University Of California, Berkeley, Saddleback College, Tesoro High School.
What skills is Amanda Lehaf known for?
Amanda Lehaf has skills like Social Media, Microsoft Office, Communication, Microsoft Word, Leadership, Public Speaking, Teamwork, Problem Solving, Team Management, Employee Training, Social Media Marketing, Press Releases.
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Amanda LeHaf
Rancho Santa Margarita, Ca -
Amanda LeHaf
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Amanda LeHaf
Los Angeles, Ca
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