Senior Strategic Analyst, Business Intelligence
CurrentSenior Strategic Business Analyst and Research Manager within the consulting division of Acosta.Providing data driven insights and growth strategies while leading engagement in shopper research to achieve dynamic business solutions for a wide array of clients and manufacturers within the CPG industry.• Start-to-finish survey creation, programming, and analysis • Primary and secondary market research focusing on brand strategy + development• Full spectrum knowledge of consumer trends within the CPG industry• Developing and editing data focused decks for both internal and industry wide distribution• Creating and maintaining data dashboards to streamline team efficiency and highlight wins• Generating graphic art and logos• Drafting social media copy for corporate communications• Clients: Simmons, Proctor & Gamble, Intel, Sanofi, Ball, Mars, Sovos, Idahoan• Member of Acosta's Inclusion and Diversity Council• Member of NextUp via Acosta corporate sponsorship