Amanda Lemoine Mba Email & Phone Number

Lafayette, La, Us

Remote

Reporting to the Omni-channel director of Shopper Marketing, recruited to start shopper marketing initiatives for Milo’s Brand. Grew the budget to $3MM in two years’ time through successful monitoring of analytics, KPIs, and profitability.• Developed customized shopper marketing strategies to implement and drive velocity at each retailer.• Managed shopper marketing budget of $3MM+ on a rolling basis and compared monthly vs. actuals including reconciliation to ensure it was delivering towards the velocity KPIs.• Oversaw/Optimized sponsored search and online grocery platforms resulting in increase in ROAS on Walmart.com from $16 to $24-$26X.• Delivered sales lift of 4-6% on Walmart Connect advertising surpassing industry benchmarks for the category.• Created targeting onsite/offsite ad displays on retailers.com with the help of the creative department. • Worked with cross functional teams to manage commercialization of new items, displays, and in-store activity (i.e. Shelf talkers, new items tags, etc.).• Partnered with consumer marketing to complete surveys, analyze panel data, and make strategic advances from the learnings.• Partnered with Catalina, Neptune, Ibotta, Quotient, Vestcom, Citrus, Inmar, and Teika Metrics for shopper marketing opportunities.• Coordinated contracts, purchase orders, and insertion orders through legal and leadership approvals.

Louisiana, United States

Reported to the District 3 supervisor, recruited to self-manage 300+ retail grocery accounts across Louisiana and Mississippi to increase points of distribution and achieve the number one placement of refrigerated branded tea in the category over competitor Red Diamond. • Responsible for the strategy, execution, and management of sales for all accounts within territory.• Presented ROI, forecasting, and financials to promote goods and services.• Achieved YOY growth of more than 26% in the refrigerated tea category in Neilsen markets.• Business to Business sales with Key Account Partnerships to execute sales plans and drive incremental growth and new distribution at retailers.• Managed large-scale promotional and charitable initiatives across multiple states and platforms. Organized the cross-functional teamwork for the initiatives and presented the findings to leadership.

Reported to the Regional Operational Manager of the South, recruited to manage the New Orleans retail Division. Supervised 30 direct reports across 4 states to accomplish company objectives, coverage, and ensure profitability. Major brands represented: Energizer, Smuckers, Big Heart Pet, Green Mountain Coffee, CH Guenther, HP Hood, Sargento, Daisy, Land O Lakes, Ferrero, Del Monte, Folgers and more.• Business to Business sales between represented brands and regional retailers.• Managed timesheets and vacation through Oracle time and labor.• Achieved monthly coverage of 90-100% for all core grocery retailers in assigned territories.• Worked cross-functionally with marketing department to ensure POS and in-store activities met compliance guidelines and distribution goals.

• Worked with customer accounts to provide base distribution in CORE stores• Presented new items to managers in key accounts• Completed weekly reports to support team through new item build information, non-reported stores, coverage, etc.• Assisted RS with team objectives• Maintain Client objectives by ensuring secondary placements of product(s) are fully stocked, correctly signed, properly faced, and set to schematics• Meet Client and Company objectives by maintaining full distribution on existing SKUs.• Taking direction regarding tagging, rotating, and placing POS materials for products on shelf

Baton Rouge, Louisiana Area

Reported to the Regional Operational Manager of the New Orleans division, recruited to manage a territory of over 300 accounts, complete mod resets, and increase base distribution of brands. Major brands represented: Dole, Red Gold, Cajun Land spices, Cabot, Pictsweet, Michelena’s and more.• Self-managed a territory of 300 conventional grocery stores across Louisiana.• Completed store resets to increase base distribution and new items for store remodels, new locations, and modular changes.• Promoted best-selling items to gain share of voice in prospective categories and close distribution voids.• Worked closely with buyers and other merchandisers to plan product ranges, set up in-store POS, and handle supply/production issues as they arose.

• Retail Sales Merchandiser for Del Monte dedicated team; Worked with customer accounts to provide base distribution of Del Monte products• Customer lead on three accounts; CnS Rouses, SV Albertsons, & Associated Grocers• Completed weekly pricing surveys to ensure pricing was in line with competitors• Answered Delta team questions on the customer accounts listed• Was in charge of monthly customer planners for lead accounts• Self-managed a territory of up to 112 stores across Louisiana• Worked with little to no management supervision, and all tasks expected of a rep in this position were achieved such as; • Improvement of sales and voids of products in the area • Successfully introducing new items to store managers and negotiating the shelf space for the items• Selling in item/pallet surveys for discounted prices • In charge of selling in and gaining floor space for shippers of product• In charge of submitting competitive insights to corporate holders• Hung point of sale items out of territory to help a fellow team (Special project within ASM- Walgreens):

Masters Of Business Administration

Bachelor Of Arts, Marketing

Education record