Oats Overnight, Big Green Egg, Tupperware UK, Mad Rabbit, Tracy Anderson, Uncommon Goods, The DB Method, JSHealth Vitamins, FitOn, Fair Harbor, Thrive Market$75M+ in digital ad spend YoY, totaling over 1 billion in returns

• Drive web and digital demand and retention through social platforms and marketing automation• Work with several marketing outlets, including social media, TV ads, email marketing, and mobile. • Oversee content development and execute strategies encompassing brand identity and voice• Assist in creating and implementing ads and campaigns to drive purchase intent, increase web traffic and leads/customers• Analyze performance of ads to guide current and future strategies… Show more • Drive web and digital demand and retention through social platforms and marketing automation• Work with several marketing outlets, including social media, TV ads, email marketing, and mobile. • Oversee content development and execute strategies encompassing brand identity and voice• Assist in creating and implementing ads and campaigns to drive purchase intent, increase web traffic and leads/customers• Analyze performance of ads to guide current and future strategies • Evaluate marketing strategy & current trends to improve customer experience on web through SEM• Enhance brand awareness and social proof through SEO, PPC, A/B testing and re-targeting • Responsible for Amazon EBC and FBA logistics • Analyze data on target customer demographics, preferences, and buying habits• Basic technological expertise of HTML, CSS and CMS. Knowledge of emerging technologies especially relating to mobile devices.• Manage customer satisfaction and overall customer experience.• Liaison for shopping channels, retailers and international partners• Design and create supporting marketing material and retail packaging Show less

• Aided in digital, television, print, and radio content activities for multiple brands and product lines. • Managed the internal content creation team. Overseeing content productions to fulfill creative brief requests from ideation to execution. • Responsible for implementing branded initiatives geared towards increasing the success of our product mix on TV, print, marketplace, and all social platforms.• Collaborated with the head of Marketing & Director of Marketing Technology to… Show more • Aided in digital, television, print, and radio content activities for multiple brands and product lines. • Managed the internal content creation team. Overseeing content productions to fulfill creative brief requests from ideation to execution. • Responsible for implementing branded initiatives geared towards increasing the success of our product mix on TV, print, marketplace, and all social platforms.• Collaborated with the head of Marketing & Director of Marketing Technology to strategize, plan, and execute digital projects for numerous products to increase performance - including conversion rates, up/cross-sell take rates, AOV, retention, and overall profitability.• Provided thought leadership and perspective for new organic and paid campaigns – as well as other overall company improvement areas such as task management optimization and customer service improvements Show less

Managed the digital marketing for the #1 cleaning brand on HSN and QVC• Attended and was responsible for the brand’s 150+ live airings• Analyzed and optimized the performance on a DPM (dollars per minute) basis• Oversaw the design of the brands new website and managed online sales• Set up Amazon - responsible for A+ (EBC) content and FBA logistics• Created all digital content and social media posts

• Logos, designs, and packaging for new products• Main contact for various manufactures for product production and upsells• Logistics imputation of data for customs and FOB for International orders• Presentations for business proposals and possible mergers• Review scripts, outlines, and concepts for products that are going to market• Researched and analyzed products from top competitors• Shadowing video productions; review rough cuts of commercials • Critiquing… Show more • Logos, designs, and packaging for new products• Main contact for various manufactures for product production and upsells• Logistics imputation of data for customs and FOB for International orders• Presentations for business proposals and possible mergers• Review scripts, outlines, and concepts for products that are going to market• Researched and analyzed products from top competitors• Shadowing video productions; review rough cuts of commercials • Critiquing current infomercials and 2 minute spots• Working with the trademarks, patent, and designs departments• Taking inventory of over 400 products• Scanning and filing important documents Show less

Product development and designShadowing video productions; review commercial processworked with web designers to develop product websitesAssisted in all aspects of TV production-Set design, talent management etc.Client proposals

In addition to being a shelter volunteer, I was involved in dog rescue flight missions. Piloted by Michael Young, we fly to states in the South East region and pick up stray dogs or dogs in kill shelters to bring back to Florida to find forever homes. Some of the rescue missions have had up to 24 puppies

• Print Ads• Commercials/Infomercials (worldwide)• Live Television• Weddings• Catalogue• Beauty/Makeup• Swim