Amanda Li Email & Phone Number

Washington, DC, US

Washington DC-Baltimore Area

• Spearheaded a company-wide brand overhaul, developing a brand handbook that established a cohesive corporate identity and positioning.
• Led and managed a complete corporate website redesign to improve user experience and reinforce brand consistency.
• Implemented a new job sourcing platform, managing over 30 job postings that have attracted 5,700+ applicants over 10 months.
• Managed four corporate social media accounts, increasing followers by 364% within 12 months, and created 25+ engaging posts.
• Designed and distributed over 80 branded graphics for government proposals, corporate-sponsored DoD and Air Force Fellowship programs, and company events, enhancing visual impact across company initiatives.

Maryland, United States

• Lead and assisted with over 20 digital design projects for social media, email, and website that increased engagement using Canva, Adobe Illustrator, and Adobe Acrobat
• Utilized the web builder Wix to streamline website content and new information to notify clients and future customers
• Generated market research to analyze the company’s target customers and comprise a report outlining successful projects

Rockville, Maryland, United States

• Increased sales by $19,000/year after introducing the business to an e-commerce food waste prevention program to redirect the bakery’s end of the day food waste into revenue and creating a social media strategy with a.
• Improved media engagement by 35% after analyzing Instagram analytics and Ads Manager to visualize a Buyer Persona and formulate a new media plan to further increase the retention of consumers who fit into the Buyer.

Rockville, Maryland, United States

• Facilitated an effective environment even when establishment is at maximum capacity by providing consistent quality service while maintaining over a four hour waitlist with over 30 groups of guests and seated over 500.
• Utilized strong problem solving and communication skills to address customer’s requests, build relationships, and engage with customers in a fast-paced environment
• Employed ability to deal with ambiguity and earn trust when communicating with customers with language barriers

Rockville, Maryland, United States

• Designed five product infographics for various brand partnerships, increasing customer base by 10%
• Generated ROI by developing solutions for a strong advertising program for business

Bachelor'S Degree, Marketing

Activities and Societies: Women in Business Association

Associate Of Arts - Aa, Business Administration And Management, General, 4.0

Activities and Societies: Phi Theta Kappa