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Managed a 19-person team to run a sophisticated, innovative, and data-driven email program to raise $185 million, recruit half a million volunteers, sell more merchandise than any other Democratic political store, build for thousands of events, and foster an intimate relationship between supporters and Hillary Clinton. Led strategy, planned the calendar, designed fundraising campaigns, developed testing plans for optimization, edited thousands of emails, and developed relationships within the department and with senior campaign leadership to ensure programmatic success.Coordinated cross-platform fundraising across ads, email, SMS, social, and organic traffic to recruit more than 3 million donors who contributed $330 million -- nearly a third the campaign’s budget.Innovated Democratic political email by implementing lifecycle marketing and automated programs to increase yield while maximizing for team efficiency.Liaised between the tech team and digital team to advise on building and optimizing a website, donation platform, an in-house email service provider, and additional tech products.

Ran a sophisticated $4 million digital program for the largest gubernatorial race in the country, including email, social media, web content, video, ads, volunteer mobilization, GOTV, and rapid response (see: #fangate).Raised $2+ million in grassroots donations from 36,700+ donors with an average contribution of $29.Developed a groundbreaking online tool that gave Floridians a new way to participate in the electoral process by signing up online to vote by mail, resulting in more than 15,000 additional votes for Charlie Crist.

Raised more than $15.4 million online from 380,000+ grassroots donors in 2013 – almost 60% of OFA’s budget.Launched the organization, established team and departmental processes, and defined tone of voice for a one-of-a-kind grassroots advocacy group.Wrote, edited, and coded fundraising and sign-on emails to raise money, mobilize volunteers, and get out OFA’s message.

Worked as a member of a 20-person team to raise more than $690 million online and get out the vote for President Barack Obama’s reelection campaign.Wrote, proofread, and coded fundraising and sign-on emails for President Barack Obama, Michelle Obama, Vice President Joe Biden, Jill Biden, campaign staff, and campaign surrogates including Dr. Maya Angelou, Ashley Judd, Spike Lee, Beyonce, Jennifer Lopez, Julianne Moore, and more.