Amanda Keating Email & Phone Number

Paramatta, Sydney, Australia

In this role, I manage delivery of internal and external strategic communication and stakeholder engagement services to support successful project delivery in the South precinct. I have been involved in several high profile and contentious projects with complex stakeholder relationships and interdependencies.My role included responsibility for:► Development, implementation and evaluation of communication and stakeholder engagement strategies and plans ► Effective management of community information and engagement needs► Complex project management (Up to 15 concurrently) – including cost and time► Multi-disciplinary stakeholder management and relationship development – internal and external stakeholders► Provision of specialist advice to build community awareness and capacity initiatives► Identification and development of ways to assist the community participation in RMS projects► Development and delivery of community and stakeholder events, workshops and community consultation activities to maximise community engagement and feedback► Ministerial enquiry responses► Media unit liaison► Project briefing► Communications in response to stakeholder and community concernsHighlights included:● Assisting with heavy initial workload to successfully reduce backlog and achieve smoother program operations● Analysis of investigations, consultations and outcomes of consultation report to progress consultation process for complex, contentious and Council sensitive project in Sydney’s south - included community and stakeholder consultation, communication and consultation materials, workshops and briefings, issues management and Government liaison● Complex community consultation project for construction of a politically sensitive, contentious and community opposed project - managed stakeholder concerns, developed communications and engagement strategies to mitigate misunderstandings and concerns; while enhancing RMS’ reputation

Paramatta

Role:♦ Community engagement strategy, planning & execution – for new City of Parramatta Council♦ Development of marketing & communications campaigns♦ Researching & writing marketing and other communications material ♦ Diverse content development♦ Project team leadership ♦ Complex stakeholder communication♦ Stakeholder (internal and external) engagement, negotiation and influencing♦ Media response and engagement♦ Strategy and content development for social media communication♦ Event managementHighlights:► Managed a comprehensive community engagement and research program to inform strategy and vision for the new City of Parramatta – included successful organisation of 25 kiosks and 13 workshops ► Completed intensive liaison with more than 2,000 residents and stakeholders - gathered in depth information which drove the development of a comprehensive strategy detailing vision and priorities for the new City of Parramatta following recent amalgamations - approved and endorsed by Council in Dec 2016 for 2017 implementation.

Sydney

Role:♦ Project management♦ Project team leadership / meeting chair to ensure on time and within budget deliverables♦ Marketing communications / content development of legally required sensitive product exit and migration messaging for Enterprise, government, B2B and B2C customers♦ Customer Experience strategy, planning, and communication♦ Customer loyalty and company growth potential using Net Promotor Score (NPS)♦ Complex data analysis♦ Copy and creative design briefs♦ External agency leadership and management♦ Branding approval processes♦ Ensure communications comply with brand imageHighlights:► Led a project team of 30 to develop and implement a quarterly publication to advise Enterprise and Government customers of legally required messages relating to product exits and migrations► Managed complex review of all mandatory messaging mediums touching Enterprise and Government customers – led change management initiative to improve effectiveness of customer experience, communication methods, risk management of legal requirements and data processes. Achieved enhanced risk management, decrease in head-hours, and reduction in budget► Pioneered use of new internal engagement and change management processes to report findings to affected business units, suggest improvements, manage implementation schedules, and measure results► Championed a zero defect culture and achieved defect-free result on all published outputs through tighter project management, systematic data quality checking and high levels of open communication

Sydney, Australia

Role:♦ Project management♦ Communications strategies♦ Development and implementation of legally required product exit and migration messages for consumers (B2C)♦ Development and execution of complex messaging for business customers (B2B)♦ Leadership for various branding, product marketing and legal approval processes♦ Communications and brand image compliance♦ Preparation of briefs for external copy writing and creative design agencies♦ Leadership of data team to conduct output risk assessments Highlights:► Advocated the need for, and led the redevelopment of a communication, implementation and quality assurance strategy which optimised resource requirements for the roll-out of 111 separate pieces of communication ► Project managed communication development and data requirements for a complex infrastructure upgrade project► Pioneered a new business process to diversify supplier requirements, resulting in increased speed-to-market for infrastructure upgrade messages

Role:♦ Provided high quality executive and administrative services to two Director-level executive - included all operational requirements to ensure efficient day-to-day activities. Built and maintained solid working relationships with key internal and external stakeholders to source confidential information, and facilitate coordination of appointments, meetings and travel arrangements. Researched, prepared, reviewed and monitored high quality, accurate written communication (for internal and external distribution), Program of Work schedules, and business correspondence as required. Highlights:► Audited office communications services and office equipment - identified significant annual savings on redundant connections, end-of-lease processes etc. and mitigated possible security risks

Role:♦ Sponsorship management and issues resolution: Arts, Programs and Environment portfolio♦ Development, implementation and evaluation of leverage opportunities for aligned sponsorship properties and programs ♦ Integrated marketing campaign development and implementation♦ Event management♦ PR & media management♦ Experiential marketing strategies♦ Distribution of Telstra’s contractual ticketing allocation – including liaising with sponsorship properties to co-ordinate pre-season access, and working within ticket allocation process to ensure fair and equitable distribution of sponsorship ticketing♦ Public relations to promote Telstra’s brand through sponsorship programs♦ Media opportunities to promote Telstra’s brand through sponsorship programsHighlights:► Developed and implemented an advertising, event and public relations strategy for Telstra Ballet Dancer Award 2008 - achieved the highest voting and public relations result in the program’s eight-year history► Managed sponsorship contractual ticketing inventory of 15,000+ experiences with eight sponsorship properties, and nine different business units

Sydney, Australia

Sydney, Australia

Diploma Of Leadership And Management

Certificate Iv Business