• Provides regular input on all account activity for each client• Research and updates client backgrounders detailing information regarding client’s product, promotions, target markets, competition and best media channels to meet their advertising needs• Provides creative insights and educated point of view regarding client creative, website updates, blog content proofing, social media creative posts and client eblast material• Assigns team projects and tasks using project management tool, Asana• Coordinates creative development, internal reviews, client project approvals and vendor delivery of final advertising materials• Assists in writing creative briefs or project instructions to kickoff new tasks or creative concepts• Updates project deadline grids, client promotional calendars, client meeting status documents, cost per lead reports and key performance indicator spreadsheets on a weekly or monthly basis as needed• Provides Client Advertising Co-op Submissions and Reports• Maintains a detailed task list and completes a daily time sheet of account service management tasks per client to help evaluate clients’ demands and usage of account time across agency portfolio• Develops advertising campaign budgets, plans and creative direction for the upcoming year

• Developed cross-platform marketing initiatives utilizing marketing and research tools for sales management and account executives to generate materials that drive revenue• Implemented and organizes all non-traditional revenue sponsorship campaigns• Helped to lead efforts to improve effectiveness of presentations working closely with sales management, account executives, sales assistants and clients• Developed and wrote proposals for revenue generating marketing programs and added value promotions• Worked with account executives to develop and coordinate sales presentations and sponsorships• Handled and maintained marketing projects and reporting accountability/tracking of all team projects• Coordinated sales efforts and was the liaison with various station departments for local specials / events, ancillary sporting opportunities and all station projects• Responsible for creating comprehensive sales packages for these initiatives in a creative and timely manner• Handled station contests sold through the sales department (acquiring rules from legal, maintaining any database/contest entry requirements and contacting winners)• Coordinated employee volunteers for Take 5 to Care events• Negotiated tent placement with charities for Take 5 to Care events• Organized Take 5 to Care charity applications to determine Take 5 to Care calendar of events

• Strategized to determine the needs and the goals of advertiser• Developed personalized proposals for advertisers based on goals, budget and campaign duration• Collaborated with advertisers to develop their advertising message to use in all creative elements in upcoming campaign• Gathered all necessary elements needed to begin creative development • Worked directly with Internet Broadcasting to develop and execute each campaign• Monitored each campaign from start to finish to ensure deliverability • Provided monthly or as needed reports on all campaigns • Created training decks to educate account executives in digital strategies• Monitored website traffic for trends and irregularities • Gathered comScore and Google Analytics data to create competitive analysis one sheets • Maintained sponsorship calendar daily

• Analyzed and editorialized the creation of keyword components associated with ongoing website development• Outlined and implemented link strategies for clients’ websites and internal websites• Researched related keywords and phrases based on the website goals and target market• Created and maintained Pay Per Click campaigns in Google, Yahoo and MSN • Provided monthly reports on Search Engine Optimization campaigns performance (keyword rankings, traffic, conversions and other metrics)• Provided weekly reports and analyses on PPC campaigns performance (impressions, clicks, leads, cost per lead, etc.) • Monitored, analyzed, and adjusted based on PPC campaign performance and budgets on a daily basis.• Maintained all PPC clients’ daily and monthly budgets• Assisted in communicating with prospects and clients as needed to discuss planning, strategies, results or general consulting on SEO, PPC and website design and functionality• Updated and modified HTML code on landing pages• Created and provide the Operations department with monthly billing report