Amanda O'Brien Email & Phone Number

London, England, United Kingdom

London, United Kingdom

The Boutique Adventurer is about luxury adventures in emerging destinations with a high thread count on your sheets in the evening! It targets travellers 35 plus. My blog has over 135K followers and over 30K unique visits monthly and is growing quickly! My content targets the key growth areas in travel search such as off the beaten track destinations, local tours, food and wine experiences and experiences unique to a location.

London, United Kingdom

London, United Kingdom

I work with a mix of big companies and start ups to provide practical digital marketing consultancy to optimise and improve performance as well as providing strategy support. Clients have included:-University College London - Current-Unilever - Global ice cream website-Farrow & Ball - brand positioning-Open Goods - crypto currency start up marketing strategy & launch plan-Flavour House - proposition development-Global FMCG - future digital trends and future product and service concepts

Melbourne, Australia

KEY RESPONSIBILITIES AND ACHIEVEMENTS• Marketing Effectiveness – Reviewed and recommended changes for balance of year marketing spend to optimize performance and reduce spend to the Godfreys board.• Brand Communications – developed and implemented new media and creative plans to leverage historic brand equity in new campaign “You Gotta Go to Godfreys”• Organisational Structure and Recruitment – Developed new marketing department structure and led recruitment of the team including the permanent GM marketing

Southampton, United Kingdom

The number one home improvement retailer in the UK, B&Q has over 360 stores and the second largest retail footprint in the UK after Tesco. Owned by FTSE 100 company KingFisher B&Q has one the largest marketing budgets in the UKRetail Portfolio size: £3.3bn, £50m Marketing Budget, Team size 23• Briefed, managed and executed the “Unleash the B&Q in You” integrated campaign across all channels in 10 weeks. Highest recognition of any B&Q tv ad, 20% ahead of IPSOS norms, highest ad recognition in Home/garden improvement category, branding in top 10 of all UK ads last 3 years, 97% positive sentiment, 7.1m impressions, 9X increase twitter mentions vs previous campaign. Resulted in highest week of footfall in peak easter trading week ever, 2% increase in footfall directly attributable to the campaign and exceeding sales targets by 5%. • Transformed B&Q's Digital Marketing footprint via shopping journey insight across categories, email innovation and introduction of programmatic display leading to a 43% increase in home delivery revenues, a 50% increase in online appointments and industry awards

Bromley South

KEY RESPONSIBILITIES AND ACHIEVEMENTSFormerly RBS Insurance Direct Line Group was created and listed on the London Stock Exchange in September 2012. It is the UK’s biggest car and home insurer. Key brands are Churchill and Direct Line. The Group has one of the top ten media spends in the UK market and over 75% of Churchill policies are sold online.Retail Portfolio size: £900m GWP, £40m Marketing Budget, Team size 25• Business Results – Turned a business declining by 12% YOY into 8% YOY growth with a flat marketing spend• Digital Acquisition & Innovation – reallocated marketing budget from 10% in digital to 50% in PPC, banner and affiliates, led first ever introduction of targetting in PPC with Google• Content Management & Social – Developed strategy to work with production houses and key media channels directly to produce exclusive engaging content to drive traffic to both website and facebook, increased Likes by 100% on Facebook and achieved industry leading engagement levels • Communications Strategy – Led change in creative strategy and execution with use of Martin Clunes and Dawn French to achieve the highest comms awareness in the insurance category whilst 6th in terms of SOV• Segmentation – Led and implemented the first segmentation strategy at DLG which allowed nearly £20m to be taken out of the marketing budget without affecting sales• Media Strategy – turned media strategy from mass to targeted, led and implemented move from direct response only to direct and brand advertising and reallocated marketing budget from 10% digital to 50% digital resulting in brand hitting forecasts for first time in two years

London, United Kingdom

KEY RESPONSIBILITIES AND ACHIEVEMENTSThe private equity owned Findus Group is one of Europe’s largest frozen food and seafood companies with a £1.1 billion turnover. It is the parent company of Young’s, Findus and The Seafood Company. Findus is the leading branded frozen food manufacturer in the Nordic region, with market leadership in Sweden, Norway and Finland in each of the vegetables, fish and frozen ready meals segments in which it operates. Findus has a strong presence in France, where it has the strongest brand recognition of any frozen food brand. In the UK, the Findus brand was brought back under direct control of the Findus Group in April 2009.Retail Portfolio size: £120 million, Markets: Sweden, Norway, Finland, Denmark, France, Cz/Svk• Strategy and Planning – Developed first Vegetables cross market strategy for business, Developed entry strategy for UK market and entry extension for French market, Established first cross market category team • Innovation – Developed and researched first cross market innovation funnel for vegetables business including new category entries with strong consumer results • Communications Initiatives – Marketing lead for first group media pitchJoined as an Interim Marketing Controller in January 2010 for 5 months before being recruited to stay permanently Project Management – Developed draft innovation concept from identification of a platform to full trade presentation of strategy, product, communications and commercials in four months and in market in eight months. • Brand Positioning Development – Led and researched project to identify optimal brand positioning for Findus in the UK which was then incorporated into overall group brand equity/positioning

London, United Kingdom

-Managing Director of GEO Marketing - consulting offer based on mining brands to maximise their returns-Head of Marketing for BusinessSmiths - flexible expertise for people running small businesses-Start Up Project Safi Films - setting up a film distribution company in the UK that specialises in African content-Associate at Impetus - Venture Philantropy Organisation

London, United Kingdom

Marketing Director Frozen Food Aug 06-current-Delivered high levels of Brand Growth for Weight Watchers from Heinz and Aunt Bessie's-Led initiative to drive awareness of Aunt Bessie’s in Delia Smith’s “How to Cheat at Cooking” resulting in record market shares and the receipt of 2 Gramia awards-Developed and implemented new advertising campaign on Weight Watchers from Heinz -Led projects to identify optimal positioning and target audience for Weight Watchers from Heinz and Aunt Bessie's -Process Development – Developed, implemented and managed NPD process and marketing plan process in frozen business, Led integration of frozen marketing team back into wider Heinz UK business– Managed team of 14 people including consumer insight function, marketing training, Marketing head of Leadership TeamHead of Marketing - Frozen Desserts & Potatoes May 05-Jul 06Marketing Manager - Desserts & Potatoes Mar 04-Apr 05

London, United Kingdom

With a turnover of nearly £1 billion United Biscuits is the biggest manufacturer of biscuits in the UK market and one of the top manufacturers of snack products. Its’ iconic brands include McVities, Jaffa Cakes, Penguin and McCoys.-Developed NPD strategies in conjunction with overall brand strategies which achieved agreement and sign off through the business.-Concept Generation - Briefed and managed idea generation sessions. Built and developed concepts for research. Briefed and managed research and business presentation of results and business implications.-Developed Business Cases - wrote, presented and gained sign of at all levels of the business for projects up to £5m capital expenditure.

Melbourne, Australia

Senior Brand Manager – Snacking Growth Apr 01-Mar 02 Senior Brand Manager – Spreads Dec 99-Mar 01Brand Manager – Snacks Feb 98-Dec 99.

Melbourne, Australia

Product Manager – Fisher-Price Apr 97-Feb 98 Brand Manager – Fisher-Price Sep 96-Aug 97

Melbourne, Australia

Bachelor’S Degree, Marketing, Honours

Bachelor Of Economics, Economics