Amanda St. Clair Email & Phone Number

New York, Us

EVP & Deputy GM, Head of Digital, Technology, and Data Solutions at Resolute Digital (a Weber Shandwick Company)

New York, Ny, Us

• Built the Enterprise Digital Solutions team and MarTech vision from the ground up to help provide our clients the capabilities to orchestrate digital, technology and data management solutions to drive successful business outcomes and enable user-first, contextual marketing.• Lead a cross-functional team of integrated digital solution architects, data analysts/engineers, and creative tech SMEs who turn business challenges into user-first data-driven digital and technology solutions that fit within our client's infrastructures.• Manage client-side technical relationships and translate to non-technical clients and account teams - making the complex simple, manageable, and maintainable.• Manage internal and external technology and platform partnerships.• Manage upwards of $10M in active and new business revenue growth YoY.• Manage Google Analytics partnership and operation, including agency and individual certification process, cross-sell, and capabilities management.Notable achievements include: • Enabled double-digit growth and profitability.• Solidified, enabled, and operationalized our Google Analytics Partnership with Google.• Expanded our data, analytics, and MarTech team, solutions, footprint, and operation within our network and across our niche vertical offerings, to enable further growth.• Managed the solution development and cross-functional team that enabled and launched a first-of-it’s-kind arthritis-friendly digital, omnichannel experience. Recognized by The Arthritis Foundation, tested and validated by real arthritis patients, and built with unique features like voice search, voice chat, large tap targets and hands-free content via videos and head gesture scroll education. Part of a holistic 360 campaign. A first commerce-driven experience for our GSK client built around an integrated Universal Checkout solution (touted as the highest one-week sales for any brand).

New York, Ny, Us

• Managed dozens of successful consumer, pharma, and agency site launches.• Built the Integrated Digital Solutions/Product Lead agency practice, role, and staffing model, growing the team by 50%.• Built and fostered collaboration and partnership with clientside tech teams to enforce seamless integrations on all digital development projects – ensuring sustainability and compliance.• Led the award-winning strategy, experience, and design of Benefiber.com – a fully optimized, ongoing digestive health resource built around audience insights, search insights, and creative pre-testing, while adhering to the strict GSK web frameworks. The new content-to-commerce site experience resulted in a 12% overall increase in product sales, a 500% increase in organic referrals to product pages, and a 2018 Shorty-award win.• Managed and deployed an award-winning Excedrin Migraine Experience app, augmented reality experience, and digital campaign. Based off of consumer-insights, used AR to re-create the migraine experience for consumers to further evolve engagement and trust in the brand as "the" migraine expert – resulting in 400 MM impressions from 292 placements, 90K social engagements (shares, comments, retweets), 3.9 MM views on YouTube (thanks to video testimonials) in the first three weeks of the campaign, and over 15 industry awards (including 3 Cannes Lions).• Launched an award-winning editorial, user-first, responsive web and email experience (Excedrin.com) -unmatched in the OTC sector. Its balance of simplicity, breadth, and depth of content paired with a stable, centralized infrastructure resulted in a 200% increase in organic traffic and 30% increase in site satisfaction (with 40% of respondents citing intention to purchase the product as a result of their visit).

New York, Ny, Us

• Rebuilt and managed 30-person team for one of the agency’s largest multimillion-dollar pharmaceutical accounts, enhancing process, quality of work product, and governance on the account.• Strategized, managed, and implemented a multimillion-dollar, award-winning, editorial-driven, global pharmaceutical website (Celgene.com) while managing global project team and client services.• Partnered in developing a custom, automated workflow architecture and platform for global editorial communications and operations to improve our client’s abilities to manage large-scale digital editorial operations with limited internal resources and tedious review processes.• Led the experience strategy, design, and execution of an interactive product selector tool that helps migraine and headache sufferers (or caretakers) easily understand the symptoms they are experiencing and the Excedrin products available that can offer fast head pain relief. Driven by SVG animations, this tool is so much more than a question and answer experience - it offers a creative, humanistic, and shareworthy experience to Excedrin's users and differentiates the brand from their competitors.• Completed a full communication impact study for the FRTIB (financial services client) – Including a usability audit of TSP.gov and participant ecosystem which aided the FRTIB in uncovering opportunities to enhance the participant/customer experience.

New York, Ny, Us

Counseled Fortune 500 clients on complex digital programs and improved internal operations, as follows:• Identified internal process improvements and opportunities and developed and implemented a detailed governance plan for improved quality of work, operations, and client services.• Managed large-scale global web operations and platform development from concept to execution (corporate websites, brand microsites, mobile apps, workflow tools, etc.).• Managed and provided guidance on tactical executions of client campaigns (digital platforms, social, paid advertising programs, search marketing, measurement, and analytics).• Developed and implemented a technical SEO site health/audit plan used to identify opportunities, uncover technical issues, and improve foundational site health and search engine rankings. • Provided insight on emerging trends and technologies as they affected public relations and marketing.• Identified ways to measure success against website and/or campaign goals and achievable outcomes; determined methods to collect and present data and analysis to clients as well as internal stakeholders and use said data to affect change and improve user experience on the website and/or in the campaign.

Seoul, Kr

• Built global web vision, strategy, and organization from the ground up.• Led development of global web marketing strategies for rapidly evolving and innovating Imation Corp’s public and private web site experiences to support the achievement of business and marketing objectives and improve user experience.• Partnered with IT counterparts to implement and deploy an enterprise content management system globally to streamline global web site launches and improve workflow and global communication process in addition to managing other existing CMSs.• Managed up to 200 global web properties in centralized content management system.• Managed and deployed more than 50 Imation global web site launches to achieve consistency, performance, awareness, maintainable standards, and efficiencies across all brands.• Managed implementation of enterprise analytics tool across all branded web sites for improved analytics and metrics to provide insight to areas of improvement on a per-page basis. • Developed and managed digital acquisition strategy for 6 brand acquisition integrations (including multiple outlying web properties, systems, and tools with minimal SEO impact).• Managed ongoing development and maintenance of Imation's web content management systems and the team responsible for development, design, and maintenance.• Managed and engaged a high-performance, global web development and experience team, comprised of front-end web developers, user interface developers and designers, and application developers providing direction and leadership on strategies and best-practices.• Provided consults and recommendations to cross-functional and global business partners on how to leverage digital experiences to achieve business, marketing, and communication objectives. • Developed and evangelized business cases that supported the corporate vision and strategy and reported out to the executive and leadership teams.

Seoul, Kr

• Managed and maintained Imation’s internal and external corporate and branded websites globally.• Ensured all interactive marketing projects aligned with global marketing strategies which required training and coordinating multiple content managers and editors across Imation’s brand team, globally.• Managed marketing campaigns and programs by developing fresh, attractive page designs, supporting collateral, and digital assets by drawing on my own skill sets, but also utilizing additional systems such as Exact Target, Marketo, SalesForce.com to further extend and monitor campaigns.• Collaborated with corporate communications team to create and design an implementation plan for Imation’s global social media policy standardizing all global social media properties.• Managed social media marketing strategies, activities, and global awareness with internal and external partners.• Collaborated with product and sales teams to create innovative strategies to drive and convert traffic.• Managed, analyzed, and presented performance, goals, KPIs, and trends for website sales channel and business units.• Increased service delivery, user experience, market awareness, and brand visibility through web channel.• Identified and allocated resources for online advertising, web projects, and content development.• Implemented and deployed marketing and sales digital asset management system used to catalog all branded, global, and regional digital assets including corporate and marketing collateral.

Us

• Led the Interactive Production and Marketing department dedicated to producing and marketing instructional videos and interactive web training programs for veteran employment assistance.• Partnered in producing, writing, and directing the “Ultimate Job Search for the 21st Century,” a five-part training video and supporting Flash-based e-learning tutorial that won a New York Film Festival award in Career Guidance.• Responsible for raising online product sales and profitability by 75% and broadening our client base through implementing creative and interactive marketing programs (resulted in 45% greater awareness and 30% higher revenue through new clientele).

Us

• Successfully trained and assisted over 300 internal and external veteran training providers on use of web-based career guidance programs to assist transitioning veterans in learning job search skills.• Trained and supervised veteran employment specialists for the Department of Labor/Department of Defense Labor and Employment Specialists course to raise job success for thousands of veterans nationwide. • Trained over 700 veteran outreach professionals worldwide on job search skills in the labor market, resulting in higher rate of successful veteran jobs received.

Us

• Produced and directed creative industrial, educational, marketing and informational video stylesdistributed worldwide - awarded and internationally recognized by New York Film Festival in category of career guidance.• Produced instructional videos used for training and web-based distance e-learning resulting in higher course enrollment rates by 40 percent.• Produced and edited creative promotional videos to further marketing strategies of video sales through communication and implementation of strong, creative ideas and visualizations.• Edited non-linear video through Final Cut Studio Pro and Adobe Premiere Pro editing programs.• Conceptualized productions’ creation; developed outlines, time log and video speed; make-up design; managed time and schedules; conceptualized graphic design; produced scripts, story boards; directed studio and on-location video and edit sessions.• Created and designed dynamic and interactive HTML web pages, implementing web 2.0 features and application through Adobe InDesign and Microsoft Office FrontPage. • Created and edited webinars, tutorials and podcasts through Apple and Adobe applications to enhance marketing and wide communication outreach.

M.S., Technical Web Communication

B.A., Broadcast Communication, Sociology

Education record