Amanda Singh Email & Phone Number

New York, United States

Arcadia, California, Us

• Member of senior management team, applying marketing strategy and process improvement to meet overall business goals and KPIs• Responsible for the daily operations and management of the marketing department, including internal and external/member communications, product launches and sunsets, marketing programs and campaign oversight, and reporting on marketing activities to CEO and Board of Directors• Rebuilt the marketing department from the ground up, including launching a new user-friendly site with responsive design, new online and mobile banking• Created a process to track marketing ROI on digital platforms • Established an online content marketing strategy geared to engage members and to collect contacts and leads for member growth and loan acquisition• Surpassed lending growth and interest income goals in 2018 and 2019 while managing to a limited budget through strategic marketing decisions and targeted marketing campaigns• Conduct market research and benchmarking studies to identify areas of opportunity and improvement• Ensure all marketing is compliant with federal and state laws and regulations• Manage marketing team and projects with the credit union’s core values as the focus

• Founded and launched an eco-friendly, made-to-order clothing line in Los Angeles using only deadstock fabrics (fabric leftover from other fashion brands that would otherwise be destroyed or sent to a landfill)• Created concept for brand, developed designs, production process, launched and marketed the brand • Creative director and producer for photoshoots for brand for print and online channels• Built out Shopify site and app integrations

London, Gb

• Responsible for delivering and executing marketing campaigns for all client services programs• Strategic marketing lead and creative propeller of collaboration across internal departments and partners to measure and generate results while engaging audience through content• Utilize partnerships, events, influencers, and social media to promote content and generate ROI• Take vast amounts of data and create KPIs that provide actionable insight to the business which generate new ideas and pinpoint areas of growth• Manage marketing budgets to maximize ROI for each campaign• Manage direct reports through mentorship

Santa Monica, Ca, Us

• Responsibility for marketing, product management and program delivery of $4 million in annual client services revenue• Created and grew department from one to six program managers in 6 months to support rapid growth• Developed integrated marketing strategies and custom campaigns enabling clients to reach their business objectives• Executed content marketing strategy with focus on blogging, social media and keywords to drive quality site traffic;generating a visitor to lead conversion of 35% and lead to customer conversion of 3%• Managed new product development and P&L creation for webinars, research, white papers, online events, community sites, videos, eBooks• Implemented HubSpot on UBM Canon corporate site to reach customers through marketing automation leading to an increase in sales inquiries by 600%

Santa Monica, Ca, Us

• Developed integrated marketing plans, goals, and campaigns, including content to increase audience engagement• Directly drove revenue through the production and promotion of online events, generating up to 2,000 registrants and $70,000 in revenue per event• Partnered with research firms to conduct ad studies, brand health studies and create services based off of findings• Developed social media and communication strategy to enhance events• Marketing campaign direction for online events, and tradeshows by utilizing email, advertising, social media, direct mail• Developed and managed annual budget• Managed marketing assistant and collaborated with design team on collateral, video, photo shoots, and events• Worked with sales team and brand directors to create customer retention strategies

• Developed and executed marketing/media strategy and calendar including integrated online digital campaigns, evaluated metrics and adjusted campaigns accordingly• Marketing Communications management, increased consistency of messaging, brand, and media awareness/distribution• Creation of ads, website re-launch and email campaigns with metrics to measure conversion• Worked closely with inside sales, business development and channel to integrate marketing plans for key industries, including a new product launch• Increased lead conversion rate to opportunities by 500%• Created $450,000 marketing budget to execute integrated marketing campaigns to target key end users and industries

Pasadena, California, Us

• Managed marketing department budget and purchase tracking process for $10 million budget• Developed and reported bi-weekly financial forecast roll-up of department to Vice President of Marketing including metrics report for Quarterly Business Review• Created and executed customer acquisition and retention campaigns in conjunction with sales and marketing strategies• Worked with web developers and Business Systems Development to update landing pages and database reporting to include key contact and data points

• Coordinated marketing campaigns, trade shows, and buying conferences, including advertising and PR calendar• Directed cross-functional teams, including design firms and vendors• Created and managed marketing projects including: product launches, case studies, videos, website redesign, direct mail, email, and case studies• Collaborated with universities and companies for energy savings/rebate programs

Chicago, Illinois, Us

• Hired and trained 40 Epson merchandising reps• Maintained territories in 12 states by coordinating schedules of over 200 Epson merchandising representatives