Amanda Raines
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Amanda Raines Email & Phone Number

Vice President, Revenue and Growth Marketing at Empathy
Location: New York, New York, United States 11 work roles 1 school
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Role
Vice President, Revenue and Growth Marketing
Location
New York, New York, United States

Who is Amanda Raines? Overview

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Amanda Raines is listed as Vice President, Revenue and Growth Marketing at Empathy, based in New York, New York, United States. AeroLeads shows a matched LinkedIn profile for Amanda Raines.

Amanda Raines previously worked as Vice President, Growth at Spring Health and Vice President, Growth Marketing (B2B) at Maven Clinic. Amanda Raines holds Bachelor'S Degree, Business Administration, Concentrations In Marketing And Management from Ithaca College.

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Empathy

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Profile bio

About Amanda Raines

Hey there! I’m Amanda, a B2B marketing leader based in the heart of NYC. With 15 years of experience in tech, healthcare, wellness, and media, I’m all about heart-led leadership. I'm passionate about health and wellness, supporting small businesses, and cheering on the underdogs. My mantra? People first, always. I believe in nurturing high-performing teams by genuinely investing in their growth, because when people are engaged, exceptional results follow. I’ve had the privilege of building and leading high-performing teams at companies like ClassPass and Maven Clinic, where I’ve helped start-ups thrive. From demand generation and content creation to web strategy, events, and marketing operations—I’ve covered the spectrum of growth marketing. I believe a solid foundation of the right systems, processes, and data is the key to all good marketing strategies. Once you can track, measure, and execute properly, you can build incredible and innovative campaigns that drive results.In marketing, it’s all about listening—tuning in to what people need before they know it themselves. It’s about creating beautiful campaigns that educate, inspire, and move people to take action. I love blending the art and science of marketing to create strategies that scale.There are many varying trends in marketing today, but there is no one-size-fits-all. What works for one company might not for another. Effective marketing is about transparency and building trust with buyers, even as the trends come and go. In my downtime, I’m probably off adventuring in the Catskills with my husband, diving into a new book from my ever-growing reading list, or wandering through Central Park, savoring the peaceful escape amidst the city’s hustle.

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Empathy
Empathy
Vice President, Revenue and Growth Marketing
New York, NY, US
AeroLeads page
11 roles

Amanda Raines work experience

A career timeline built from the work history available for this profile.

Vice President, Revenue And Growth Marketing

New York, NY, US

Vice President, Growth

Current

New York City, NY, US

  • Spring Health is the leading global behavioral health solution proven to change people's lives and deliver net-positive financial return for organizations. Through Spring Health's Precision Mental Healthcare.
  • Leading B2B growth marketing strategy and execution to expand access across employer, payer, and consultant channels.
  • Overseeing a high-performing team responsible for demand generation, ABX, digital campaigns, events, and web strategy to drive pipeline growth and customer engagement.
  • Partnering with Sales, Product, and Customer Success teams to align on a unified go-to-market strategy and achieve shared growth targets.
  • Strengthening Spring Health’s position as a market leader through strategic partnerships and innovative marketing initiatives.
Sep 2024 - Present

Vice President, Growth Marketing (B2B)

New York, US

  • Maven is the largest virtual clinic for women's and family health, offering continuous, holistic care for fertility and family building through maternity, parenting, pediatrics and menopause. Maven's award-winning.
  • Leading the Global B2B Growth Marketing team which includes content, events, campaigns, digital marketing, marketing operations, analytics, web and ABM
  • Driving pipeline creation for our direct to employer sales team, and through channel marketing for payers, brokers and consultants, as well as membership organizations
  • Collaborating cross-functionally with Sales leadership and Product Marketing to ensure a single, cohesive go-to-market motion
Oct 2023 - Aug 2024

Senior Director, Growth Marketing (B2B)

New York, US

May 2020 - Oct 2023

Head Of B2B Marketing

New York, NY, US

  • ClassPass is the world’s leading fitness and wellness marketplace with 30,000+ partners in 2,500+ cities around the globe. Members can easily search, discover and book thousands of experiences like yoga, strength.
  • Leading the global B2B Marketing organization which includes both studio fitness and wellness partnerships and the corporate wellness program
  • Overseeing demand generation, customer lifecycle, content marketing, product marketing, event marketing and partnerships
  • Leveraging data to drive innovative, highly targeted campaigns to increase demand in a hyper-growth environment
  • Collaborating with product and sales to define product value and develop go-to-market strategy to drive product adoption and growth
Jun 2018 - Apr 2020

Senior Manager, Marketing

New York, NY, US

  • Shutterstock is a provider of stock photography, stock footage, stock music, and editing tools. Shutterstock maintains a library of around 200 million royalty-free stock photos, vector graphics, and illustrations, with.
  • Managing the end-to-end customer strategy for SMB business including product launches, lifecycle campaigns and demand generation
  • Working closely with creative, sales and product teams to create cohesive messaging and a seamless customer experience
  • Collaborating with analytics team to interpret and analyze all available data to make strategic and tactical recommendations
Mar 2018 - Jun 2018

Marketing Manager

New York, NY, US

Aug 2016 - Mar 2018

Marketing Manager

Ashburn, Virginia, US

- Created and executed a retail industry vertical marketing strategy for global business development which drove 220% budget attainment for 2013 - Managed the Microsoft Convergence event, the premier yearly customer conference for Microsoft, including budget allocation of $225K+- Facilitated and managed industry partner relationships with Microsoft and.

Dec 2012 - Jun 2014

Marketing Manager

New York, NY, US

Cole Systems Associates, Inc. was acquired by UXC Eclipse in December 2012.

Mar 2011 - Dec 2012

Account Executive

New York, NY, US

- Coordinated and delivered sales pitches to current and prospective accounts that won new and increased existing business to drive revenue growth- Developed campaign-management tools (e.g., creative briefs, proposal templates, estimate forms and project-tracking spreadsheets) that improved flow of communication and elevated client satisfaction.

Jul 2010 - Dec 2010
1 education record

Amanda Raines education

  • Ithaca College
    Ithaca College
    Concentrations In Marketing And Management
FAQ

Frequently asked questions about Amanda Raines

Quick answers generated from the profile data available on this page.

What company does Amanda Raines work for?

Amanda Raines works for Empathy.

What is Amanda Raines's role at Empathy?

Amanda Raines is listed as Vice President, Revenue and Growth Marketing at Empathy.

Where is Amanda Raines based?

Amanda Raines is based in New York, New York, United States while working with Empathy.

What companies has Amanda Raines worked for?

Amanda Raines has worked for Empathy, Spring Health, Maven Clinic, Classpass, and Shutterstock.

How can I contact Amanda Raines?

You can use AeroLeads to view verified contact signals for Amanda Raines at Empathy, including work email, phone, and LinkedIn data when available.

What schools did Amanda Raines attend?

Amanda Raines holds Bachelor'S Degree, Business Administration, Concentrations In Marketing And Management from Ithaca College.

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