Amanda L. Rivera Email & Phone Number

New York, Ny, Us

• Represent Crafty Games through all digital marketing channels, including social media and consumer and retail newsletters, with the goal of growing the Crafty brand in the hobby board game space. • Develop targeted copy and graphic or media content for social media platforms to generate engagement and promote Crafty sales and marketing efforts.• Create assets, script updates, and perform regular community management for open crowdfunding campaigns to keep backers informed and project energy high.• Identify and build relationships with social media influencers and content creators whose channels align with Crafty Games, keeping them informed of our new releases and marketing initiatives.• Monitor Crafty Games social media channels and serve as the company’s primary point of contact for popular industry platforms including, BoardGameGeek, DriveThruRPG, Amazon, Discord, as well as social media FB, Instagram, X, YouTube, and more.• Serve as Crafty Games’ public face and marketing liaison.• Measure and report on the efficacy of the company’s marketing efforts over time.

• Lead and execute strategic direction of all marketing functions.• Manage and own brand image and assets.• Align communication objectives of all departments within the organization.• Create all digital and print materials to support sales and customer service teams including presentations, brochures, trade show tools, advertisements, blogs, emails, landing pages, and all other content.• Develop relationships with industry experts, clients, and publications, to maximize marketing opportunities, create case studies, and position RealTime Reservation’s products and expertise as a standard solution in the hospitality industry.• Oversee business development and analyze performance in all channels including the website, social media, press outlets, etc.• Foster company growth by staying informed on industry trends and leveraging key relationships with organizations.

• Responsible for developing and executing marketing strategies across RGNY’s brand, events, tasting room, wholesale, and direct-to-consumer channels• Creates all necessary marketing collateral, packaging, advertisements, digital assets, etc.• Directs outside specialists and teams involved in large-scale projects and campaigns• Manages campaign and project timelines for product launches, upcoming events, strategic partnerships, announcements, and more• Designs new products including cans, wine kits, and assorted packaging• Brainstorms and works with the team to bring unique branded concepts from ideas to tangible products and offerings

Bohemia, Ny

• Planned and oversaw the launch of a modern, responsive ecommerce website• Provide all graphic design, copy, and other content material for website• Manage website and all digital ads, including data collection and analysis• Coordinate all company branding consulting with sales and marketing teams• Create all necessary sales and marketing materials, including emails, advertising materials, sales presentations, and media communications

Melville, Ny

• Oversaw specific marketing campaigns including print and digital advertising, promotions, corporate partnerships, and media communications• Created assigned materials for the above campaigns, including but not limited to, social media assets, brochures, product sheets, advertisements, and press releases

Melville, Ny

• Oversaw marketing strategy and branding • Developed website, email marketing, and social media campaigns• Managed and maintained all digital and print ads• Created marketing materials for trade shows and daily marketing initiatives

Garden City, Ny

• Assisted in writing copy and graphic design used for advertising and social media campaigns• Wrote social media posts for multiple accounts• Served as a liaison between creative departments for over 100 ongoing projects

Bachelor Of Science (B.S.), Social Sciences, Behavioral Sciences, Communication Arts, 3.86

Activities and Societies: Golden Key International Honour Society

Associate Of Arts (A.A.) With Honors, Liberal Arts And Sciences, General Studies And Humanities

Activities and Societies: Phi Theta Kappa Honor Society, Psi Beta Honor Society

Education record