Amanda Thomas Email & Phone Number

United States

Amanda knows what it is like to be a marketing executive at a credit union. Through her over 18 years in working for credit unions that range in size from $37 million to $200 million in assets, she understands the unique challenges credit unions of that size face in today’s market and can turn those challenges into opportunities for sustainable growth. She is the founder and president of TwoScore, a firm that channels her passion for the credit union mission and people to help credit unions under $100 million in assets reach their strategic goals through marketing. Amanda has devoted her career and experience to empowering and mentoring marketing employees at her client credit unions all the while positioning the marketing department as a profit center for the CEO and board. What gets measured gets managed, and Amanda facilitates growth, and communication of that growth, in the key performance metrics that are important to her clients.A popular and powerful speaker, she shares her expertise in marketing strategy, organizational culture, branding, and social media with partners across the country. Don’t be surprised if you also see Amanda guest lecturing at a local university sharing her love of marketing and credit unions with undergraduate marketing students.

Nationwide

MarketMatch is the nation's leading provider of targeted marketing services for the financial services industry. We create FOCUS, MOMENTUM, and RESULTS for our nationwide client base through tailored marketing strategy, branding product development, ROI measurement and tactical project management. We build our clients' brand reputations, service deliveries and successes through refining their marketing messages and targeting the right people at the right time.Responsible for managing strategic planning, tactical marketing execution and success measurement for multiple credit union and community bank clients. Consult with financial institution clients on their marketing and strategic business plansOur complete marketing services include research, customer segmentation, strategy, product development, consumer experience, creative design, and project management.

Columbus, Ohio Area

Responsible for managing the credit union’s strategic marketing, business development, and outreach activities• Develop and execute strategic marketing and business development plans, including annual budgets• Function as primary representative of the credit union in community affairs, events, and organizations to increase the credit union’s visibility and to enhance new consumer and member business opportunities for the credit union • Develop brand and service standards by which the credit union can deliver a unique experience to its members• Work with staff to ensure that the credit union’s internal culture is in alignment with and supports the credit union’s branding strategy• Analyze market and industry trends and recommend new products, new services, and enhancements to existing products and services to provide quality member service

Springfield, Ohio

Directed the marketing, publicity, and business development activities to grow the credit union. Coordinated and developed all marketing collateral necessary to promoting the credit union’s products and services.Coordinated and developed all media publicity including press releases and newspaper, radio, and television advertising.

Intern for the technical publications department. Wrote and edited copy for training manuals in aircrafts, specifically Embraer commercial jets, and Korean Air Force fighter planes.