Consulting, education, and execution services for industry-renowned eCommerce advisory firm. Developed a new framework for auditing content and created playbooks for digital shelf excellence for Fortune 500 brands

Responsible for cultivating and nurturing deep-rooted relationships with top eCommerce and Marketing executives within Fortune 500 companies. Also lead the sales enablement, business development, audit, and rfp functions.

Lead Marketing, sales enablement, and business development for the Enterprise business at Ascential Digital Commerce, including Flywheel Digital, OneSpace, Edge, and Whytespyder

Lead all marketing efforts and client design services at OneSpace, a B2B e-commerce company that helped CPGs improve the visibility and conversion of their e-commerce content on Amazon, Walmart, and other digital retailers. Successfully guided the organization to acquisition and supported the team through integration with new parent company. Lead all new business development and supported sales team members with dotted line reporting. Oversaw customer acquisition programs, advising and mentoring the sales team via account-based marketing (ABM.) Leads go-to-market planning, brand and product positioning, marketing technology, analytics, CRM, sales enablement, content marketing, events, social, and search marketing. Served on the executive team, championing the voice of the customer in strategic decision-making. Oversaw client design services and executive sponsorship of key accounts. Represented the organization by speaking and educating US and global CPG brands about e-commerce content optimization.

Served as the senior-most marketer in the Nursing and Health Education (NHE) division of Elsevier, reporting to the President of NHE. Lead the Digital Marketing, Marketing Operations, Creative Services, and Marketing Communications teams, enabling and executing direct response campaign activities for both B2B and B2C segments. Drove marketing strategy for inbound and outbound campaigns, including activities around demand generation, eCommerce, account-based marketing (pipeline acceleration in the CRM,) marketing automation, e-mail marketing, direct mail, SEO, PPC, retargeting/remarketing, display, social media, content marketing, customer segmentation, interactive/web-based projects, events, and marketing research. Oversaw the marketing technology stack, promotional and eCommerce websites, and all dashboards to track the effectiveness of marketing activities to improve ROI. Represented the division globally as a marketing leader, with dedicated global project team responsibility for marketing automation and analytics, eCommerce, and search marketing. Served as a key stakeholder/eCommerce product owner for several core Elsevier web properties. Also temporarily led teams in the Clinical Solutions division and eSolutions product marketing teams in 2017. Recognized with inline promotions and/or roles with expanded remits in 2017, 2016, and 2014

Lead B2C digital marketing efforts for the Education Division, including conceiving and implementing all aspects of a brand new student marketing and eCommerce program, using SEO, PPC, retargeting, display, social media, content marketing, interactive/web-based projects, student rep programs, association partnerships, virtual and on-ground events, and email. Researched customer buying behaviors and partnered with sales to create a more robust and effective sell-through campaign and coupon program. Guided eCommerce enhancements and mobile app development as the key stakeholder in the Agile process, approving related stories from requirements and design to development and UAT. Established and refined all goals, KPIs, and targets to enable metric-driven decision making that also leveraged insights gleaned from direct customer research and user experience studies. Managed marketing coordinator and directed the work of several creative agencies, student representatives, and various freelancers. Recognized with inline promotions to roles with expanded remits in 2014, 2012, and 2011.

Conceived and implemented go to market plans and executed marketing tactics for the recently acquired HESI business. Collaborated on a new packaging strategy and created a multi-tiered campaign to launch the new packaging strategy to market.

Served as an educational sales rep working with college educators in health science programs. Conducted web-based and in-person presentations on electronic products with instructors, assisting them with incorporating “e” learning into their curriculums. Advised editorial and marketing colleagues on customer needs and issues to assist with new product development and marketing messaging. Achieved quota every year as a representative. Attained top performer status (105% of quota or higher) for three of four years as a representative. Awarded Elsevier Continental District Rep of the Year 2005 & 2006, Outstanding Support of Marketing Award in 2005, and the Outstanding Support of Editorial Award in 2006.

Contributed to marketing campaigns and other publishing projects as a writer on the internal creative services team. Work included advertising, direct mail, email promotions, back cover copy, and new product documentation.

Lead a team focused on rebranding and marketing efforts for a non-profit childcare center.

Served as a subject matter expert on marketing automation for students studying email marketing.

Executed publicity, photography, production art, and direct mail for the continuing education department of a local university.

Worked as a copywriter and production artist on direct mail campaigns, catalogs, and other print promotions for a small, St. Louis-based publisher.