Amanda Moy Email & Phone Number

Boston, Ma, Us

New York, Ny, Us

- Collaborate cross-functionally with a variety of internal teams in the development of creative concepts and implementation of a clear production plan that meets brand standards and partner objectives on time and within budget- Manage end-to-end event coordination and production, including: materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selections, accommodations, participant registration, agenda scheduling, staffing, on-site production, F&B, and post-event reporting and follow up- Partner closely with sales, growth marketing teams to strategize and execute executive-level events (in-person and virtual) to help generate and close pipeline- Assist with the flow of leads from events into marketing automation systems to drive conversion- Independently develop and manage project budgets: provide regular updates to project stakeholders and reconcile budgets with adherence to internal procedures and deadlines- Source and bid 3rd party vendors and independent contractors, negotiate agreements and financial terms as needed- Build out robust field marketing plan to support pipeline and revenue goals for new acquisition (Lunchbox Essential)

New York, New York, Us

- Total account value:$360k- Promoted to Client Services Manager from Integrated Marketing Manager and tasked with building the role from the ground up- Develop success plans and metrics for each account- Manage lifecycle of account management process including, but not limited to, contracts, program scope, program organization, resourcing, plan development, and risk management- Serve as trusted point of contact for enterprise clients, with a focus on building long-term relationships and managing client expectations- Work cross-functionally with product, marketing, retail, operations and computer vision teams to ensure seamless deployment, adoption, retention and advocacy- Analyze client data trends, conduct end-user surveys and focus groups to influence product roadmap based on customer needs

New York, New York, Us

- Led execution and production of campaigns with a total revenue of $1.2M. Total # of clients:54- Plan and execute high-impact, end-to-end marketing campaigns postsale (contracts ranging from $15k to $110K)-Work closely with internal departments (retail, acquisition marketing, tech and editorial) and external vendors (printers, brand ambassadors, producers, etc) to create the promo activation calendar, project manage deliverables and maintain proper budgets- Oversee all physical (custom vinyl in-store and on the NYC Ferries, brand partner product merchandising and print collateral) and digital marketing (emails, in-app native advertising, app notifications and NYC Ferry screen OOH media across all retail locations) to fulfill all aspects of partnership SOWs- Learn and adapt to new programs that New Stand cements internally, providing further in-depth KPI's/insights and feature fixture experiences- Advise partners on production mechanisms, risks, alternatives and solutions- Past campaign partners include: Tide, FLICharge, Apple Pay, Crabtree & Evelyn, MINDBODY, Santander, Bumble, NY Yankees

Seattle, Wa, Us

- Contributed to marketing strategy that increased membership by 61% in Portland- Directed experiential activations, supervising 5 brand ambassadors, setup/teardown, scheduled activations, maintaining eye-catching displays and managed promo inventory- Coordinated logistics for ride & drive and workplace pop-up events; demonstrating electric BMWi3 with vendors/partners to increase user acquisition, product awareness and overall app usage

Austin, Texas, Us

-Managed the growth of newly created Marketing Department, overseeing its asset management processes and associated computer-based systems (print, digital, mobile and social media)-Developed project management system and SOP to organize, store, and disperse all marketing asset requests by both internal and external partners, doubling the rate of on-time deliverables-Asset creation for domestic expos and sponsorships (Tough Mudder, Olympia, Arnold Fitness Expo)