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Prior to starting ALIST, Amanda Mailey worked for a variety of advertising agencies advising senior leaders at Nike, Microsoft, Adobe, Visa, and Intel. Her job was to listen to their challenges, recommend solutions to achieve their goals, scope the assignments, and lead diverse teams to get it done. Directing across the full marketing mix, Amanda became a skilled cross-functional leader who not only knew all the marketing levers, but more importantly how to connect the dots for optimal performance. Overlay her brand building and storytelling talents, you get an invaluable resource for any leader defining actionable paths to achieve marketing and business goals.Amanda established ALIST in 2016 to connect BIPOC owned brands to BIPOC creative professionals. By 2020, ALIST specialized in marketing and business solutions for the fastest growing demographic of entrepreneurs, women of color. By 2022, they developed a subsidizing revenue stream of annual community donors and sponsors to invest back into their WSW shared economy among 500+ women founders.In addition, Amanda consults with orgs wanting to better serve the small biz BIPOC community in Portland, provides sliding scale rates for coaching WOC entrepreneurs, launched a grant/investment program in 2022, hosts women supporting women (WSW) founder meetups, advocates & promotes women owned businesses on social media, and works as a cross functional digital strategist performing discovery assignments for orgs looking to identify the gaps & opportunities in their current systems to build towards something better.Keywords: brand builder, connector, facilitator, cross-functional leader, female mentor, change agent, business consultant, corporate strategist, communications expert, goal setter, go-to-market planner, consumer insight translator, brief developer, campaign planner, content marketer, loyalty builder, demand generator, storyteller.
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Owner And CeoAlist, LlcPortland, Or, Us -
Senior Strategic PlannerPeacehealth Feb 2021 - PresentVancouver, Washington, Us -
Founder And OwnerAlist, Llc Sep 2016 - PresentALIST is a community of women serving women in business. We specialize in marketing & business solutions for new & emerging WOC business owners. Owned by Filipina-American identifying, community builder, corporate strategist, and big brand marketing veteran of 20+ years, Amanda Mailey, you’ll access support co-created by the clients she serves & the partnerships she’s established. As a WOC writer and author, she also specialize in storytelling for other WOC founders.In addition, Amanda consults with orgs wanting to better serve small biz BIPOC owners, leads community activations with strategic partners, and works as a marketing & ops team leader performing discovery assignments for orgs looking to identify the gaps & opportunities in their current offering to build towards more impactful solutions. Since 2020, Amanda has taken on special assignments as a senior strategic partner — with clients including Center for Women’s Leadership at PSU, OnPoint Community Credit Union, PeaceHealth, ZoomCare, and OHSU. No project is too small for experienced thinking. Make ALIST your competitive advantage.COBID CertifiedEmerging Small Business (ESB)Minority Business Enterprise (MBE)Women Business Enterprise (WBE) -
Fractional CmoZoomcare May 2023 - Dec 2023Tigard, Oregon, Us -
Senior Strategic PlannerOregon Health & Science University Feb 2020 - Dec 2020Portland, Oregon, Us -
Director Of MarketingPayrange Oct 2016 - Jul 2018Portland, Or, UsDeveloped and led all of PayRange’s product marketing, advertising, branding, and communications to increase awareness, drive consideration, and build loyalty with businesses, strategic partnerships, and consumers. This was the first time a marketing position was held at the company.Results-Successful launch into the Laundry Vertical and doubled machine penetration-Established partnership with Mastercard to launch sponsored promotions within the app-Selected as the technology partner for the largest laundry company in the world, WASH Multifamily Laundry Systems-Entered into partnership with the world’s largest installed base of payment systems CRANE Payment Innovations -
Global Client Engagement LeadWunderman Sep 2015 - Aug 2016Senior strategic adviser to the President of the Seattle Office who led the Global Microsoft account that integrated 50+ country partners. Charged with team leadership, account planning, corporate strategy, brand positioning, business development, and partnership management across the network.Results-Led repositioning/rebranding efforts of Wunderman to its largest client, Microsoft. -Helped launch Wunderman's content marketing practice in Seattle-Led and won new business with Microsoft Research and Windows & Devices Group CRM retainers -
Client Partner & Mobile Practice Lead For The West CoastRazorfish Oct 2011 - Jul 2015New York, Ny, UsSenior client engagement partner and team lead for Razorfish West’s strategic accounts. Managed account planning, assignment creation, team selection, P&L and overall operational approach to grow the digital practice in San Francisco. With the ability to lead both Creative and Technology teams, acted as the Regional Mobile Practice lead for the West bringing mobile solutions to clients. Key projects include strategic planning for Visa’s global org and online presence, mobile app development for USANA, marketing for Nike+ Digital Sport, establishing and leading the Microsoft Azure 3-year paid media demand gen AOR, Microsoft Server & Cloud’s global re-org and website redesign, launching Xbox Forza Motorsport website, and Bing’s social campaign strategy. -
Global Account DirectorSummit Projects Oct 2009 - Sep 2011Hood River, Or, UsLed a 40+ person digital agency dedicated to launching Nike Golf's brand, apparel, equipment, and athletes as a global category leader at Nike. Responsible for client management, P&L, project definition, contract negotiations, resourcing, team assembly, and strategic leadership. Key projects include transitioning the agency from only serving the local US Nike account to being a center of excellence leading a global team. Together, we launched the new global Nike Golf digital strategy and website, established and defined global governance across all teams, and developed global content to be localized in country. -
Account DirectorRazorfish Aug 2008 - Oct 2009New York, Ny, UsLed organic growth and strategic planning for 3M+ sized accounts. Managed a cross-functional 20+ person team in both the Seattle and Portland offices. Worked with global sister agencies for localization. Departed only because of Microsoft buying Razorfish at the time. Returned to the agency in 2011.Key projects were working with Microsoft WW Digital Retail Marketing to redefine Microsoft’s worldwide digital retail program with OEMs in aisle and producing 100+ how to video tutorials for Microsoft Windows. -
Account DirectorHavas Worldwide (Euro Rscg 4D) Jan 2004 - Aug 2008Led overall business development and strategic direction for 2M+ sized accounts. Devised, wrote, and managed campaign implementation plans with a 10+ person team depending on the scale of the project. Key projects include global integrated product marketing for Adobe Lightroom, Adobe Magazine, Adobe Bridge Home and Adobe Stock Photos. Clients: Intel, Agilent, Visa, and Adobe
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Business ConsultantIntel Corporation Sep 2002 - Dec 2004Santa Clara, California, UsOnsite business consultant within the Internet Marketing Division and the Communications Division at Intel Corporation. Worked as an information architect, designer and project manager for a global database driven product comparison set of tools for the new Global Intel.com release. Received a Data Quality Recognition Award. -
Information Design InternIntel Corporation Jun 1999 - Sep 1999Santa Clara, California, UsDesigned a presentation illustrating how to send engaging interactive data to a set-top box to act as an incentive to watch a television show in its entirety. Developed a Patent EP1260096 – Providing A Viewer Incentive with Video Content. Maiden name Mallare is listed on the patent.
Amanda Mailey Skills
Amanda Mailey Education Details
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University Of OregonJournalism/ Advertising
Frequently Asked Questions about Amanda Mailey
What company does Amanda Mailey work for?
Amanda Mailey works for Alist, Llc
What is Amanda Mailey's role at the current company?
Amanda Mailey's current role is Owner and CEO.
What is Amanda Mailey's email address?
Amanda Mailey's email address is am****@****ail.com
What is Amanda Mailey's direct phone number?
Amanda Mailey's direct phone number is +150333*****
What schools did Amanda Mailey attend?
Amanda Mailey attended University Of Oregon.
What skills is Amanda Mailey known for?
Amanda Mailey has skills like Integrated Marketing, Email Marketing, Mobile, Information Architecture, Time Management, Organization, Digital Strategy, Digital Marketing, Interactive Marketing, Online Advertising, Mobile Marketing, Digital Media.
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