• Oversee the development of integrated processes and procedures for the marketing services department, implementing an effective digital strategy to support marketing initiatives including email marketing, SMS and paid social. • Assess current policies to identify opportunities to increase productivity and enhance efficiency, to continually increase client success.• Identify and developed solutions for cross-departmental collaboration in an effort to drive client success and internal cohesion.• Departmental forecasting and capacity planning to determine hiring needs based on profitability and projections

• Oversaw campaign and account strategy development, execution, and optimization for 11+ clients with a total monthly budget of roughly $1.5M in ad spend spanning display, remarketing, paid social, video, and paid search platforms. Supported clients across various industries including B2B, Higher Education, B2C (non-ecommerce), Healthcare, and Finance. • Created paid media strategies to target specific audiences (first and third party audiences) and demographics, aligning all marketing solutions with organizational goals and objectives. • Established Key Performance Indicators (KPIs) to monitor campaign success, identified underperforming areas, and implemented improvements to enhance efficiency, and optimize ROI. Successfully managed project scope, exceeded client goals, and capitalized on new testing and expansion opportunities resulting in a 344% revenue increase.• Coordinated efforts with agency partners, SEO, and Analytics teams to develop and implement strategies to improve client-facing deliverables. • Managed an eight-member team of Account Managers and Support Associates tasked with driving clients’ success, and devising action plans to strengthen client relationships through on time delivery and management of quality solutions. • Streamlined internal processes to align with new technologies, market changes, and accommodate clients’ internal standard operating procedures (SOPs).

• Oversaw campaign and account strategy development, execution, and optimization for 15 clients with approximately $900K in monthly ad spend.• Researched and selected a series of solutions to manage the development and implementation of an effective Go-to-Market for a strategy to support a multi-million dollar SaaS product launch in display, paid search, retargeting, paid social media and mobile app promotion, and video platforms. • Managed campaign strategy development and execution, daily account management and necessary maintenance for a SaaS client with a monthly $200K - $300K budget.

• Developed and executed marketing and search strategies for various clients, managing PPC programs with budgets ranging from $20,000 - $150K. • Designed and distributed reports and analysis, providing necessary insights on campaign performance, and identifying methods to enhance paid media advertising efficiency. • Researched platform betas, innovative testing opportunities, network expansion, and keyword expansions to increase revenue and brand visibility • Instrumental in implementing policies and procedures to develop career paths, improve team efficiencies, and promote continued growth through active recruitment and professional development.

Managed accounts across search engines for multiple Pharmaceutical brands with monthly budgets ranging from $15,000-$250,000, including Google, Yahoo/Bing, Facebook and YouTube.• Lead daily maintenance and management of paid search campaigns including bidding, budgets, ad copy testing, keyword monitoring and developing landing page strategies.• Worked closely with internal team, specific Brand teams and agency partners to strategically develop search strategies that supported all marketing efforts across various medium.• Developed budget efficiency plans to ensure we are driving engaged users while testing new keywords and strategies without additional funding.

• Managed client accounts across multiple search engines and social media platforms for B2B and B2C clients with monthly budgets ranging from $5,000-$125,000.• Developed keywords builds, content campaign creation, ad copy development, testing and analysis, landing page testing, campaign analysis, and daily account maintenance to ensure client goal are met and/or exceeded.• Contributed to the SEER Interactive blog. Staying up to date on industry trends, expansion/testing ideas.• Developed and managed a PPC internship program. Assisted in training interns as well as all new members of the support and account management team

Responsible for bringing all projects in on time and on budget.• Managed scope, timelines, requirements, time tracking and billing for web development and design, internet strategy consulting and online marketing projects from beginning to end.• Coordinated internal resources as well as freelance contractors to complete projects. Assigned tasks and processed client and internal feedback and QA’ed all agency projects.• Maintained and updated company’s processes and procedures as needed to help improve efficiencies.• Provided client reporting utilizing Google AdWords and Google Analytics, assisted in online media buying and planning and helped deploy email campaigns.

Maintained current and established new client accountsBuilt relationships, negotiated contracts and advised clients on their advertising needs

Helped organize and market events and promotions for the sponsors of Penn State athleticsAssured that sponsors were satisfied with sponsorship