Founded Terartai, a social business based Jakarta that co-creates various items for retail and custom corporate souvenirs by partnering with artists with special-needs namely those with ASD, Asperger's, Cerebral Palsy, and Down Syndrome. Our Impact Focus: ► Diversity & InclusionMost of our artists cannot communicate verbally, but we believe that #EveryoneHasAGift and stories to share. Terartai has become an enabler for these gifted artists to tell their stories to society at large. The artists make the arts; Terartai shape their stories and turn them into sellable items. Designed Products and Programs to Bring the Following Impacts:► Economic Empowerment as we give back portions of our proceeds to the artists.► Community development & empowerment through creation of artworks, and art training. ► Improved quality of life by providing our artists with a sense of purpose, and vocational opportunities, confidence, improved fine motorics, and attention span. Achievement & growth:► 1st Winner Ncubation Business Competition by 11th Space & Navanti Holdings in 2021► Bringing thought-led and strategic direction resulting in the company's growth during the pandemic by expanding our retail category into custom corporate gifts, and wedding souvenirs, resulting in over 6500+ product sold in a span of 2 years and vast revenue growth.

My Roles: ► Research design and moderation to help brand teams shape their category & brand strategy including identifying 'how to play' and the 'how to win'. ► Analysed and interpret qualitative and quantitative data to build clear POV to help marketeers and brand teams have clear human insights about how the market is evolving based on cultural nuances, local culture, pop culture, and trends. ► Worked across global and local brands in F&B, Home Care, Early Nutrition, Personal Care, and Oil & Gas. Innate Motion's Focus:► Strategic Insights: Foundational Studies, Social Mapping & Future Trend Scoping► Purpose Positioning: Brand Deep Dive, Purpose Dive► Brand Innovation & Activation► Transformational Change in Organisations