Cmo
CurrentLumx is a leading blockchain infrastructure startup in Latin America, offering APIs that simplify blockchain application development. Backed by BTG Pactual, Lumx delivers advanced web3 solutions that transform enterprises with accessibility and innovation.- Developed and executed growth strategies for Lumx in the blockchain market.- Led tokenization projects from conception to launch and promotion (Nestlé, Fanpass Grêmio, Reserva, Los Grandes, Totvs, Sympla, Elo, Cubo, Meta.)- Managed cross-functional teams aligned with strategic objectives.- Built and implemented product communication strategies, connecting technological innovations to market needs.- Strengthened Lumx’s brand presence through integrated on and offline campaigns.- Directed creative for merchandising and communication, ensuring consistency with brand identity.- Monitored and analyzed performance metrics, SEO, and data across all communication channels, optimizing campaign effectiveness and strategic decisions.