Amanda Matteson Email & Phone Number

Sacramento, Ca, Us

Menlo Park, Ca, Us

• Led the end-to-end roll-out of various operational support workflows & workflow enhancements for to increase support efficiencies, improve partner experience, and scale support infrastructure for high-profile media partners • Managed multiple large-scale, cross-functional projects in parallel – including upfront user and stakeholder research, technical and operational solution design, technical implementation and roll-out, training and communications • Worked with cross-functional teams including product, partnerships, policy, operations and engineers to identify opportunities for operational improvements and launch solutions to enhance partners’ support experience Example Projects:• Led the implementation of a cross-vertical support solution to enable triaging between Tier 1 and Tier 2 support teams to improve the experience for partners and increase workflow efficiencies • Owned the roll-out of operational support to enable publishers to apply to be registered into Facebook’s News Page Index, which required significant XFN partnership to build a complex yet scalable operational solution • Owned the development of infrastructure to evaluate and conduct quality assessments across Media Ops workflows to ensure consistent high-quality support for partners• Launched several workflow enhancements for Social Good and News products to improve non-profit and News Publisher support

Worldwide, Oo

As a Consultant at Deloitte Digital, I’ve led global marketing technology assessments and implementations for Fortune 100 clients across mulitple industries. As a subject matter expert in marketing automation, I’ve helped clients capitalize on the value of their investments in SaaS marketing platforms by driving quick-wins, while also positioning marketing organizations for growth with scalable marketing technology stacks. Client Service HighlightsServed as the Functional Lead for a global Salesforce Marketing Cloud implementation for Fortune 100 Entertainment Client [Apr 2016 – Jul 2016]- Managed 100+ client stakeholders across regions and functions (IT, marketing, legal) to deliver Salesforce Marketing Cloud to 24 business units across 4 continents in under 5 months Served as an Eloqua and Salesforce Marketing Cloud SME for a Marketing Automation Platform Assessment & Consolidation Roadmap for Fortune 100 Financial Services Client [Sep 2016 – Jan 2017]- Worked with 80+ stakeholders to develop a multi-year marketing technology roadmap to consolidate from eight disparate marketing automation platforms to two central platforms to support an internal reorganization and rapidly changing business environment Key Areas of Expertise & Experience- Developing marketing operational models and processes to streamline delivery and reduce costs- Conducting gap analyses and product comparisons across various marketing automation platforms(Salesforce Marketing Cloud, Eloqua, Marketo, Responsys, CheetahMail)- Leading campaign journey design workshops to create delightful end-to-customer experiences - Working with cross-functional teams and stakeholders (IT, marketing, product, sales) to deliver platforms and customer experiences Additional Client Projects:- Salesforce Marketing Cloud Roadmap & Operating Model for Fortune 100 Consumer Products Client [Feb 2016 –Apr 2016]- Marketing Technology Roadmap for Fortune 100 Entertainment Client [Aug 2016 – Present]

Worldwide, Oo

As an Analyst at Deloitte Digital, I worked with Fortune 500 companies across industries to help solve critical and complex business challenges by designing and launching global, scalable marketing and sales technology platforms. Client Service Highlights Served as the Functional Lead for the deployment of Eloqua across the US and UK for a Fortune 500 high- tech finance client [Mar 2015- Sep 2015] - Led the functional design and enablement of a multi-channel, multi-stage onboarding campaign to drive conversion and retention for a subscription-based product - Worked cross-functionality to manage and drive the Eloqua platform implementation (including the requirements gathering and prioritization process, implementation roadmap, campaign configuration, testing and go-live)SFDC Strategy & Delivery for a Fortune 100 Financial Services Client [Sep 2015 – Sep 2016]- Stood up a scalable process for prioritizing Salesforce product enhancements to increase sales productivity and win-rate globally- Rountinely developed executive-level presentations to facilitate strategic decisions to drive the client’s global sales and marketing technology roadmapAdditional Client Projects- SFDC Roadmap for Fortune 500 Retail Client [Jan2015 - Mar 2015]- Marketo Set Up for Fortune 100 Pharmaceutical Client [Oct 2014 - Jan 2015]

Devloped recommendations to improve Cal Poly’s alumni relationsby analyzing multiple large alumni survey data sets using SPSSWorked with a research team to provide a Fortune 50 retail company insights into consumers' shopping behaviors based on eye-tracking data. Research included comparing actual shopping behavior (measured using eye-tracking data) to consumers’ stated brand preferences

Worldwide, Oo

Participated in Deloitte´s Global Internship Program where four weeks of my internship working in the Deloitte office in Madrid, SpainDeveloped reference guides and documentation on best practices and learnings from US based projects to support the growth of the Technology Consulting practice in Spain in the financial sectorWorked with a global team to create the initial design for a mobile application to enhance a specific tax offering, including defining the structure and content of the app and creating graphical user interface designs

Denver, Colorado, Us

Organized the collection of donations and set up the Red Dress Gala auction, which raised over $20,000 for the Alpha Phi Foundation, benefiting women’s heart health organizations

Carlsbad, Ca, Us

Researched and analyzed the offerings of competitive broadband providers to create a competitive intelligence database to inform decisions on product optimization and service offerings. Analyzed third party market research to define Exede’s target market and identify profitable new markets Conducted secondary research to discover which additional services offered by broadband providers are in the highest demand and have the greatest profit potential

Bs Business Administration, Marketing Management

Integrative Nutrition Certificate Degree, Foods, Nutrition, And Wellness Studies, General