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I am a online health and fitness coach and CEO & Founder of Ballet Fit Mom, helping others achieve success in health and nutrition, fitness and in social business. As a ballet dancer with over 25 years of dance experience and 7+ years of social business experience, I own and operate a business that allows freedom and flexibility to work at home, live a healthy, balanced lifestyle, and help others do the same.Please reach out: amanda@fit2glow.com to start designing a healthy lifestyle that works for you.

- Serves as internal company enthusiast, educator and mentor for social networking.Managing Revolabs' social networks and creating opportunities for engagement and generating new business.- Monitors company brand online- Generating and increasing engagement through cross-posting and creating discussions in social networking and serving as a community manager role.- Monitoring networks and reporting on insights, analytics and identifying areas of improvement within each network.- Content Creation: blog writing and publishing

As Revolabs’ Marketing Program Specialist, Amanda expanded her marketing knowledge in the high-tech industry in the areas of strategic and channel marketing. Working with the Director of Strategic and Channel Marketing, she developed and executed a variety of marketing initiatives including advertising campaigns, social media, lead and demand generation through marketing automation (Act-On), industry events (InfoComm and regional shows), sales support and collateral development. Highlights:- Implemented Revolabs'​ first marketing automation tool, Act-On software, resulting in ability to increase engagement through lead nurturing and lead gen, measure marketing ROI and support sales efforts- Developed and executed first competitive product advertising campaign (#WhyRevo) for digital and social media- Organized, managed and executed Revolabs' largest trade show of the year, InfoComm (37k+ attendees)Revolabs Inc. is an exciting high growth technology company delivering innovative products to the enterprise collaboration space. Revolabs designs, develops and manufactures state of the art wireless products through relationships with world-class partners across the globe. The Revolabs products are geared towards facilitating natural interaction and mobility in business and professional applications.Key Responsibilities:• Event management and logistics• Campaign plan development and execution• Lead tracking and management• Website content creation, editing execution, and management: CRM, CMS and Marketing Automation (MS Dynamics, Kentico and Act-On) • Increasing brand presence via social media: LinkedIn, Facebook, Twitter, blog and community management• Marketing and sales collateral generation and distribution

Managed digital marketing at The Joffrey Ballet including Joffrey.org website, social media accounts: (FB, Twitter, YouTube, Pinterest, LinkedIn, Foursquare, J*Pointe blog), Preferred Partners (Chicago's elite Hotels and Restaurants), and the the Joffrey Store's E-Commerce. Also provides customer service in ticketing and subscriber program and box office sales.Accomplishments:Grew the company's social media presence upon hire by 33% in less than 8 months and launched the first ever e-commerce sales driven marketing campaign.Provided research, planning, content management, and campaign launch for all social media sites.Provided copy and content for the Joffrey website (www.joffrey.org).Grew and streamlined the Joffrey Store/ E-Commerce, and customer base.Developed key relationships with Preferred Partners in downtown Chicago and cross-markets products and services.Developed first yearly marketing plan for Joffrey Store in conjunction with Joffrey's Marketing Director.Concept development, launch and marketing of Joffrey's first iPhone/iPad/Android application.Increased social media presence and built out each network to its full potential in order to provide brand awareness and drive sales. Provided a more robust digital marketing strategy and industry analysis.

Developed, planned and executed strategic marketing communications efforts for the Academy and Community Engagement programs at the Joffrey Ballet. In 2011, implemented new online ticketing process. In 2012, ticket sales resulted in 160% of goal met.MARKETING• Worked directly with marketing team to develop and execute projects for the Joffrey Academy and CE (social media, advertising, e-mail marketing, marketing collateral development)• Worked directly with graphic design manager on concept development, creates copy and images for marketing collateral, and manages design projects for the Joffrey Academy & CE• Provided refreshing social media content and ideas• Attended weekly marketing meetings and contributes to the creative process• Worked directly with theater and venue contacts to coordinate marketing efforts (programs, signage, marketing collateral)• Coordinated marketing for master classes (~50 people), resulting in 100% capacity• Coordinated, implemented, and facilitated ticket sales process for Academy performancesCOMMUNICATIONS• Provided daily/weekly correspondence to Joffrey Academy students and families• Provided international relations, serving as a liaison between students and advisors in coordinating students’ visa materials• Created letters and memos distributed to families, faculty and studentsRESEARCH AND STRATEGY• Researched and updated comprehensive contact/mailing lists• Outlined, streamlined, and documented internal departmental processes• Developed and implemented new initiatives to help streamline and streamline workflowPARENTS ASSOCIATION (implemented upon hire in Nov 2011)• Strategized with Parents' Association and coordinates events for Academy families including charity events and film screenings• Worked directly with Managing Director to spearhead development of organization• Coordinated committee meetings and correspondence

• Developed a more robust social media program for CCH, optimizing, improving and enhancing CCH's social sites such as Linkedin Company pages, Groups and Subgroups, CCH Community comprised of blogs and forums, Facebook Business pages, Twitter Feeds, and YouTube Channel. • Examined trends in Social Business and identified areas for improving CCH's social program.• Monitored brand web presence and provided social analytics using Radian6 social media monitoring tool and Hootsuite social dashboard.• Worked directly with employees to enhance social profiles and recommended best practices for sales and product management to utilize social media.

Hired as Marketing Associate and within one year was managing all aspects of Social Media. Assisted in Events, Public Relations, Lead Generation, Sales Support and created Marketing Collateral utilizing graphic design and layout skills. Attained well-rounded experience in both traditional and online marketing. • Researched and implemented social media strategy and campaign plan upon hire • Successfully established social media program and substantial following for Capsule, continually provided creative ideas for contests, blogs, tweets, and various social media content• Worked directly with PR Agency to published 6+ articles in 2010 in renowned healthcare publications• Utilized graphic design skills to create internal & external marketing content: presentations, videos, brochures, flyers, press releases, newsletters, advertisements and website content• SEO experience with content creation: website, press releases, blogs, & Google Analytics• Experienced company high growth period; strategized to streamline processes and outlined both personal and departmental goals, objectives, tasks, and action items• Contributed to $14M revenue in 2009 & supported sales team in reaching 150% of plan in Q3 of 2010

• Created Marketing Collateral and implemented social media program for ballet school• Performed in annual shows as a guest artist & Substitute Teacher for Director of Ballet School

Gained valuable multitasking experience and customer service skills at fast-paced staffing agency. Acquired organizational skills through managing appointments and assisting job seekers.

Collaborated with events team to execute events for 600+ industry professionals on behalf of Real Estate Finance Association & Building Owners and Management Association (REFA & BOMA). Acquired attention to detail in Drafting and editing of event and marketing collateral & utilized company database daily.

Experienced fast-paced sales and marketing environments for business wholesale unit that delivers $4.7 billion in sales revenue annually. Served as a leader and mentor in 2008 Summer Internship program. Drafted internal sales support marketing collateral; announcements, presentations, surveys, and became proficient with company databases & CRM.

Organized Public Relations materials, created media lists for local publications, and completed extensive work on the annual subscriber guide.