Digital influencer behind the popular fashion and lifestyle blog based in South Florida. A Glam Lifestyle audience, followers and readership are primarily female (86%) and between the ages of 18-44. Original photos and content are published weekly and feature brands and products that are aligned with my feminine and chic style. Many posts provide tips on how to mix high-end and affordable fashion pieces for a classic look. Beauty and skincare tutorials and reviews are shared monthly.

Serve as a liaison between the sales and product teams, delivering value to customers by understanding their pain points and aligning customer needs with the value proposition of available products.• Collaborate cross-functionally with product development, marketing, and sales teams, providing customer insights to optimize growth strategies• Manage enterprise sales proposals and implementations across four product lines, reporting on win/loss findings and proposal ROI

Oversee a team of 6 responsible for brand awareness, demand generation, customer engagement and retention efforts, as well as strategic partnerships across five industry segments for a SaaS-based online learning management system for public safety departments and local government organizations• Developed brand personas per product and implemented internal policies, creative guidelines and comprehensive marketing programs from ground up • Re-brand five sub-brand websites – refresh SEO, review traffic patterns and messaging for consistency• Increased lead volume by 570% over three years by driving B2B inquiries through multi-channel, inbound marketing campaigns, including organic promotions, PPC (AdWords and Facebook), email, tradeshows and more• Collaborated with Senior Sales leaders to define processes and SLAs for inbound leads, including spearheading call and voicemail strategy – resulting in 35% improvement in sales cycle• Successfully implemented Hubspot marketing automation solution for five verticals within Online Learning division, establishing best practices for lead drips, forms, landing pages, and lead scoring• Craft co-branded, account-based marketing plans for ~45 white label solution customers and industry partners• Analyze campaign and channel performance to make data-driven decisions for monthly marketing spend, driving pipeline expansion and new revenue generation, providing quantifiable KPI’s and reports to management detailing lead conversion and funnel metrics• Manage and grow relationships with influential industry associations and groups, yielding positive brand recognition and additional sources of revenue growth

Experienced B2B sales management leader overseeing high-performance team responsible for enterprise-level strategic partnerships with Fortune 500 organizations to generate new student enrollments. • Work across varied industries, with a focus on healthcare and public service.• Actively develop strategic account based marketing plans to support client’s employee development, and talent management and succession planning. • Initiated new business plan with executive management to reduce assigned, strategic partnerships to ~100 most profitable.• Results produced for clients include increased employee satisfaction, improved retention, upskilling of employees, and direct impact to profitability.

Market development director for the division of Kaplan providing training solutions (including online degrees and professional development courses) directly to fire departments, EMS agencies, hospital systems, and public safety organizations.• Responsibility included sales management (six sales professionals), product development, customer support and service, and budget administration (including P&L management and forecasting).• Directly responsible for securing and signing a partnership with the International Association of Fire Fighters, the nation’s largest union representing 300K career, fire rescue professionals yielding ~350 enrollments per year.• Drove innovation strategy, leading several key projects that resulted in Kaplan being the first school to work directly three certifying entities to with award college credit for fire-based certifications• Worked directly with faculty and administration to secure industry-specific program approvals for Fire Science degree suite through the leading national associations (USFA and FEMA).

General business manager for the arm of Kaplan which works directly with fire departments, EMS agencies, hospital systems, and public safety organizations providing training solutions including recertification programs, blended learning modules and supplemental resources to support initial certification. • Direct the sales efforts of a 6-person, national sales team (inside and outside sales) with responsibility for meeting and exceeding annual sales targets of $2M, as well as a 4-person customer success team led by a manager• Implement Salesforce CRM - operationalize strategic territory and client management logic and processes. • Manage 10 additional resources (incl. Chief Medical Officer, various contractors, video production team, and a third-party development group), providing strategic product vision for new content and features within learning management system (LMS).• Acted as the face of the company for the fire service sector by attending industry-related events, meetings, conferences and tradeshows to help build a strong brand presence for the company. • Core areas of responsibility included sales management, product development, customer support and service, and budget administration (including P&L management and forecasting). • Crafted and executed a product marketing strategy to drive client engagement and build awareness of new programs, enhanced system features and featured client case studies. • Created and built a client testimonial library to highlight and support the user experience from both an individual (e-commerce) and B2B perspective.

- Strategically grow the international presence of Kaplan's certificate programs- Manage vendors who engage in lead generation/marketing- Prospect for new marketing partners- Oversee operations and admissions component to ensure goals are met- Prospect for reseller opportunities- Research new markets and define strategy for entry

- Specialized focus on lead generation- Experience with various media channels, including email, SEM/SEO, banners, aggregators, networks, etc.- Data/ROI analysis- Strategic planning- Campaign optimization- Responsible for prospecting new partners and evalutating business opportunities- Largely involved in implementation of new partners (i.e. using XML through SOAP, GET or POST)

• Client relationship management• Develop marketing plan/materials• Obtain new clients

• Create public relations materials (i.e. flyers, paycheck stuffers, press releases, public service announcements, mailers, table tents) for 15 different branches of LifeSouth in Florida, Georgia and Alabama• Produce two monthly reports: one on the output of the department and another tracking status of requests for materials