Creative Director and Designer adept at bringing brands to life by delivering strategic plans that include research, fresh vision, brand positioning, and roadmaps for implementation that I then drive into results. I've had the privileged to work with many commercial, non-profit and social enterprises including Sustainable Apparel Coalition, Ceresa, Kent Women, Ontic Technologies, Sedera Health, the MIT Enterprise Forum, Ashoka Canada, Amsterdam Fashion Institute, Art of Fashion and D Magazine.

Responsible for managing large day-to-day initiatives and leading a team of designers to help execute them. Our team partners with marketing team owners to deliver a wide range of marketing materials, engaging content and experiential marketing programs that meet marketing KPIs and deliver value to the business. Responsible for visual cohesiveness and brand protection at all touchpoints: digital, experiential and print. I encourage collaboration early and often to keep stakeholders engaged in co-creation of our brand and branded materials. Responsible for negotiating estimates, navigating schedules and managing a portion of the Marketing budget. Implemented a human-centered design framework as new tool within the department. Focus on team development & culture through mentoring junior design team members and interns and actively participating in local design community events.

I love learning from my colleagues and I strive to express ‘clear concepts in beautiful form…where every element expresses the content in the most forceful way (M. Vignelli). Although I design for (internal) clients, not critics, I believe it's important to advocate for good design in even the smallest and ‘least visible’ work. I have had the privilege of mentoring and coaching younger designers as we've grown our team in the past year. Passionate about beautiful spaces, I serve on a Committee responsible for recommending ways to improve hospitality, collaboration and aesthetics.Passionate about cross-functional collaboration, I've loved being part of HackWeek teams to test new product ideas or campaign ideas.I’m quite proud of the extensive body of work we’ve created (digital, 2D, 3D, conceptual, interactive). Each project is a result of enthusiastic ideation, collaboration and user testing. My work is stronger when I both understand the product and audience for which I’m designing. My team is stronger when we have clear process and efficient systems in place to innovate, learn from our failures and scale appropriately.My workstation: pens, paper, design books/magazines and Creative Cloud across the screensGoals: maintain a sharp mind, deliver consistent, quality work & build systems that are sustainable and scalable for a global company

I work as an In-house Designer primarily focused on brand strategy & the creation of visual communication materials. My team of designers primarily serves the Marketing team (Brand, Product, Revenue, Field, Events and Communications). We work collaboratively to define strategic needs for promoting brand awareness and loyalty as we strive to create great, consistence experiences across all brand touchpoints. We provide Art Direction to vendors when working on larger integrated projects like White Papers or National Advertising Campaigns. One of my first tasks at Spredfast was to lead the design of a brand refresh, which culminated in the launch of a brand new visual identity in Jan 2014! Second was leading the design for the 3rd annual Spredfast Summit, one of our highest profile brand awareness touchpoints each year (SXSW is the other). As we scale, promoting brand standards through a suite of enablement tools such as a brand standards kit, slide decks, PMK materials and file/asset organization & management ensures success for my colleagues across the organization. We aim to facilitate a clear and straightforward process for submitting and executing creative work from the completion of project briefs to managing projects.My day-to-day involves a range of quick-turn and long-lead design projects which include designing & creating marketing collateral, thought leadership assets, promotional materials, social channel campaigns, experience design (for events), and web experience design (Spredfast.com). The primary goal for brand marketing is to drive awareness, increase sales, and create brand loyalty. My Creative team helps determine the appropriate design medium and layout, necessary imagery, and process to meet the needs of projects. Spredfast's guiding principle is making brands (our customers) smarter and more successful on Social [media].

Visual Design specialist called upon for expertise in typography, color, user experience and branding. Projects include: exhibit design for The Texas Swimming & Diving Center at The University of Texas. Desktop & mobile-optimized Wayfinding microsite for St. Mary's Good Samaritan Hospital. I produced a variety of branded assets and environmental design concepts for corporate, healthcare, municipal and academic clients including Circuit of the Americas, The University of Kansas Hospital, The Briscoe Western Art Museum and The University of Oklahoma Health Sciences Center. I championed our social media efforts and helped to optimize workflow processes by introducing and training employees on cloud-based project management tools.

front end web design, visual design, UX, branding, editorial design, digital user interface design, learn Dutch!

With a focus on relationship building, my team uses a strategic and ‘rapid prototyping’ process to implement, evaluate and improve strategies for creating a safe and positive environment for 35 teenage boarding students. We aim to raise academic achievement, encourage creativity and develop the students’ life skills through well-designed experiences. I'm actively involved with observing and managing daily ebs and flows of campus life in order to strategically design better environments for effective study/learning and enjoyable living. By focusing on building relationships with students and staff, I hope to inspire others to pursue responsibility, integrity and passion in all they do.

Working under Patrick Robinson to research, design and produce artifacts that elevate the cause of social enterprise and betterment in an entrepreneurial environment. Helping produce BetterWorld @ MIT Conference, April 2010.

Working in the production studio on layouts, typography, re-touching, creating presentation, mock-ups, production and pre-press. Work for brands included: Honda Canada, Labatt, YUM! (Pizza Hut, KFC)

Filmed and produced interviews of new Canadian Fellows for Inductee Ceremony Jan 2010. Video clips will be posted on Ashoka Canada's website.

Brand devepment & management for Fashion Takes Action

Protégé of Patrick Robinson of Grip Ltd. in RGD's Metorship Program

Co-direct, present and design ad and design concepts for OCAD+, the Annual OCAD Graduate Exhibition

Helping to build database and sell memberships to industry, media and consumers giving them access to resources of industry leaders in sustainability

Work independently at cleaning, repairing, & processing books for the permanent

Served in support areas, maintained personal clientele, completed managerial training, conducted personal shopping

Assisted in in-house artwork for over four publications: information and presentation graphics, icons, web & print adverts; Collected artwork, & assisted in set designs for photo shoots

Member of research group assisting Professor Martha Ladly's Master Thesis: Mapped wayfinding system for park walks using mobile digital technology including